When deciding an industry to target, do you look to ensure you can get eg at least 50 customers a month and then ensure there's at least a half dozen businesses in the geographical location to try to sell/provide them to? What numbers do you like to see?
I sort of fell into my niche because my wife's friend wanted help with a Facebook campaign. Then I signed up a couple more clients on retainers so from running their campaigns I got to know the pain points, ad spend, cost per lead etc using their money not mine.
I understand lots of people won't have that luxury so I'd suggest running a 3 day campaign as a test. Won't cost much on facebook maybe $60-80 max. We only book appointments for 1 client in each area usually within an 8km radius of their location.
Generally yes we get anywhere from 60-90 leads a month. Then we have to convert them into booked appointments.
Looking further into the industry, do you ensure the most commonly sold service/product costs the consumer at least a certain amount, like £200, £500, £1k+ etc?
The higher the amount the more costly it's going to be in ad spend up front. Ideally you want something between £150-300 and then also that client can be upsold to something higher or just repeat business from them.
How do you decide what to charge the company as your fee? Eg if your partner business will likely sell a service costing £500 to the consumer that you provide them, do you charge the company a third of that? A quarter? Fifth? Do you vary the percentage, if so why?
It all depends on how much it costs you to attract a lead and book an appointment. For example if it was for dental implants which is high ticket, you'd do some research and ask a dentist out of how many consultations turn into a paying customer? That sort of thing. Then you know you need to get x amount of people to turn up for them to convert. You can run a trial campaign for a few days and see how you get on. You can use facebook ads library to see what ads other dentists are running.
Then I'm guessing you maybe check with adwords/facebook/etc and make sure you can get highly interested consumers to indicate their interest to you on a landing page etc at a cost of no more than say a tenth/fifth of the fee you would be charging? What sort of a margin do you need?
At the moment I'm only running facebook ads. You can get data back in a few days with that. You can decide your own margin. Just need to make sure that you're making money and so is your partner. Otherwise they'll leave.
For facebook ads join facebook agency groups online and ask as many questions as you need. I've probably asked 300 in them over the last 12 months! Alternatively on the best courses I know is from a guy called Ben Alistar. https://www.facebook.com/alistarben
I have set this up for other agency owners yes but it's not something I advertise. If I can help on here for free I'm happy to do so.
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