Dude, love it!@Chibbs I think you should first define, what exactly you want to test. a) If the product itself is working for customers (like if they understand the concept, are able to use it, like the quality etc.) or b) if you can sell the product to someone = if there is a market for your product.
In your initial post for me it sounds like a), because you write "I would like to test the concept as quickly as possible, ...." In this case, the numbers about the ads, how much you spent etc. are not interesting, because in this phase, you don't want to test the market
I had the same problem: My (digital) product is ready as a prototype and I wanted to test, if people like it. But I wasn't able to sell it. It took me weeks to figure out, that it was the best for me, to first go for b) - if the market is ready and THEN, after I sold a few, to collect the feedback about the product from real customers.
My suggestion:
"My solution" to first go for b) won't work for you, because you want to get quickly reviews for Amazon. I think in this case it's even more important, that you know, that your product works as expected and people like it (meaning a). Otherwise you get bad reviews...
Therefore I'd focus on a) and for this the best way is to give out a bunch of your products for free in exchange for a review via e-mail (based on a questionnaire provided by you). If the reviews are positive, you know that your product works AND you have access to real customers. Ask them, if they can add this review also at Amazon and the most people will do
How to get customers, that you can hand out the product for free? Facebook groups. Just become member of some groups, where you think your target audience is present. Be honest and tell them, that you'd like to test a new product and want to have feedback. Explain the idea of the product with a picture and create scarcity by saying: "Only the first [number of people you're willing to get a free product] until this Sunday will get it" and most likely you will get some testers. Use this chance to also understand demographics and WHY people think, they would need your product. This helps you optimizing your campaigns (targeting, keywords etc.) later on.
When you have reviews you can go on with Amazon PPS and in parallel with Facebook ads and a landing page with real testimonials. You know then much more about your target audience, know that your product works - then you are ready to test the market - it only took you X products for free and time. Testing the market with a product that is proven is much better than the other way around. Because you have lots of options to test the market (channels, price, ads, copy, images etc.) but limited options to change the product
For my product I didn't chose this way, because I was able to test my prototype with people around me. I saw, that it works, therefore I went on with b) and get more feedback from real customers afterwards.
And finally: Congrats that you went this far with your product already! I feel with you - I'm still figuring out, how to place my product in the market (also fitness) correct, but every week there is progress!
Yes I think I will need to go the facebook route. I think testing the market for something like this on amazon is not going to be as quick and dirty as I thought it would be. Totally understand the concept from a SW standpoint (day job), so I like that approach. Definitely can still iterate on the design, however, I do not think a design improvement would make a difference for the customer.
I will start looking into these groups. Have you done this before? Wondering if I would join as my business page profile or personal? Anyone have experience with this??
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