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I barely understood what the hell you were trying to say so maybe that is why you are not communicating your value effectively to your market. But in any case, I want to share something with you I learned from Gary Bencivenga.
He said if you have your targeting right, you should never have to spend your marketing dollars on trying to educate a prospect to feel motivated about a problem they have.
Whenever you find yourself educating them about a problem, consider it a red warning flag! If you have to educate people into realizing they have a problem, you're already losing the battle.
Translated, this means: if you truly had someone that was starving for food... it wouldn't matter if you fed them burgers or salad. They would instantly recognize the value of both. And apparently, you cant get them to nibble on your rabbit chow.
Also, the fact that you are selling "the same thing" as you're competitors but choose to position yourself as something less appealing (salad vs burger) shows you need to rethink your marketing strategy.
If everyone else is selling burgers... you need to be positioned as steak! (preferably tenderloin, rib-eye, or t-bone) And throw in a nice big baked potato with sour cream, chives, and bacon bits sprinkled on top to boot.
I bet that will get your market's attention!
He said if you have your targeting right, you should never have to spend your marketing dollars on trying to educate a prospect to feel motivated about a problem they have.
Whenever you find yourself educating them about a problem, consider it a red warning flag! If you have to educate people into realizing they have a problem, you're already losing the battle.
Translated, this means: if you truly had someone that was starving for food... it wouldn't matter if you fed them burgers or salad. They would instantly recognize the value of both. And apparently, you cant get them to nibble on your rabbit chow.
Also, the fact that you are selling "the same thing" as you're competitors but choose to position yourself as something less appealing (salad vs burger) shows you need to rethink your marketing strategy.
If everyone else is selling burgers... you need to be positioned as steak! (preferably tenderloin, rib-eye, or t-bone) And throw in a nice big baked potato with sour cream, chives, and bacon bits sprinkled on top to boot.
I bet that will get your market's attention!
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