Hope it's ok to weigh in.
Here are some potential ideas you might consider on who to target and reasoning why:
1. Use a tool like BuiltWith.com (or something similar). Target by technographics - people who use certain tech stacks.
If they're subscription paid tools, might be an indication they're serious.
Plus could be a potential foot in the door for optimization. Do they need tool managing?
Might be a precursor requirement for whatever you offer...
Example: They use SamCart and GetResponse. Maybe they need help getting more folks on their lists?
2. Go after folks spending on Paid Ads. I've gotten clients by conversing with folks paying for ads. Use FB Ads library (Google has a version of this too called something like Ads Transparency).
3. What are they missing (that you can help fill in)? Videos? They doing paid ads, but not doing GMB? They using Yelp but not Linkedin? They use Twitter but not Instagram?
4. Go interview successful folks... folks that you think would NEVER hire you and simply ask them to do an interview. Share how they won because you admire them and think others trying to succeed could learn from them.
This feeds the ego and gets you into conversations which lead to more deals than you might ever suspect.
5. Offer to put them in touch with referral partners? I've done this with a local auto detailer and a stereo car alarm shop company. Cross promoted each to their respective audience.
6. Barter? I've gotten a bunch of clients this way. Used them as case studies for next clients, but it also built up good will that most turned into paid clients, too.
7. Is there anything you might be willing and can do where you can get paid based on results? It removes risk on their end. At the least, you can parlay that into case study stuff.)
Builds good will and removes pressure from "selling."
Anyways, those were just a few ideas.
Useful?
Here are some potential ideas you might consider on who to target and reasoning why:
1. Use a tool like BuiltWith.com (or something similar). Target by technographics - people who use certain tech stacks.
If they're subscription paid tools, might be an indication they're serious.
Plus could be a potential foot in the door for optimization. Do they need tool managing?
Might be a precursor requirement for whatever you offer...
Example: They use SamCart and GetResponse. Maybe they need help getting more folks on their lists?
2. Go after folks spending on Paid Ads. I've gotten clients by conversing with folks paying for ads. Use FB Ads library (Google has a version of this too called something like Ads Transparency).
3. What are they missing (that you can help fill in)? Videos? They doing paid ads, but not doing GMB? They using Yelp but not Linkedin? They use Twitter but not Instagram?
4. Go interview successful folks... folks that you think would NEVER hire you and simply ask them to do an interview. Share how they won because you admire them and think others trying to succeed could learn from them.
This feeds the ego and gets you into conversations which lead to more deals than you might ever suspect.
5. Offer to put them in touch with referral partners? I've done this with a local auto detailer and a stereo car alarm shop company. Cross promoted each to their respective audience.
6. Barter? I've gotten a bunch of clients this way. Used them as case studies for next clients, but it also built up good will that most turned into paid clients, too.
7. Is there anything you might be willing and can do where you can get paid based on results? It removes risk on their end. At the least, you can parlay that into case study stuff.)
Builds good will and removes pressure from "selling."
Anyways, those were just a few ideas.
Useful?
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