People waiting in line for a free burrito are in fact NOT doing something they want to do or creating memories they are doing exactly what you think they are doing trading their time to save $2-$4. I would make a bet 99.9% of all people waiting in a line to save a few cents is a slowlaner.
I guess you won't see Bill Gates waiting in line for the free burrito. But there is a certain satisfaction in waiting in line to get something for free (feeling like you're sticking it to the 'man').
The example I gave above is the 7Eleven free slurpee (flavored, crushed ice) day. I called them idiots and then remembered how much fun all these teenage boys (not girls) were having filling their buckets on the cheap.
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