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It's been 2 years since my 'Hot Post' ..and my presence.

Marketing, social media, advertising
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Jemmalee

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So.. as the title says, its been 2 years since my last visit here.
Hope your all well!

I've just revisited My only hot post that shared my journey from zero to 60k in 6 months...knowing nothing at all, I thought I'd drop in with an update!

We continued in growth - however...
My partner fell desperately ill and hospitalised for a few weeks, the events sector (my original business) was just opening back up, the world fell apart and we had to close.
Life was a complete mess.
BUT.. we recovered.

Despite me completely despising the industry after receiving so much hate and slander from competitors, we reopened an online store again. (We started with cupcake toppers originally).
We actually opened as online gifts but our cake customers soon came back to purchase and requested cake products.
We reopened in April 2022.

I was never really able to utilise the instagram furthermore. We had built it with with zero ads to 18k following. Its now at 14k and I barely use it. We just reshare and post a few bits. It gains zero traction at all and accounts for 1% of custom.

Here's the figures.
Sadly but not - we hit the uk VAT threshold. Luckily we are classed as manufacturers so that allows us pay just 8.5% VAT then 9% after 12 months.
We are only just sat on the threshold. It eats my money away. A bit like my self employed tax bill. I see no positive whatsoever.

SHOPIFY Screenshot 2024-03-21 at 22.33.18.webp

ETSY STORE 1 (CAKE TOPPERS)
Screenshot 2024-03-21 at 22.33.58.webp
The last 12 months sees this stores sales at 68k. So as sales go, they are doing 'ok'. Still, Etsy is now our main income source which i kNOW is absolutely dangerous but as our events company fades away in the background (mainly because our core product is now dying out and competitors undercut by 50% on most occasions) its all we have in the meantime.

I'm now working 9:30pm - 2:30 pm, Mon - friday. Im basically a factory and customer services operative. Boring, packing, customer service and genuinely just meh.

The income is supporting both my partner and I and our family,
We have the added bonus of a few events jobs per months but its nothing more than an extra 1-2k pcm.

I have been trialling and opening a variety of businesses on the side. To see how insane our journey was and to say really, im a part timer earning approx £3-4k at least pcm, I shouldn't moan but its not enough. Not in a materialistic way, in a freedom of time way.
I feel trapped.

We branched out our laser cutting skills and have another store which has seen us turnover 12k in the last 12 months. A top up income with higher cost products but less of.

Ive launched digital products, gift products, marketing agencies you name it, I've researched and gave it a go in the background.

Current status at the moment is - I still have no savings, now riddled with 20k of debt (due to a variety of family problems) plus keeping on top of the VAT bill and an unexpected tax bill wiping out any excess money, I am stuck!

Focus at the moment is new products and niche on the new store. I've started back on tiktok and instagram and am trying to feel excited but am deflated. Worn out maybe.
No point in going to retrain or get a job - I'll earn less, still.
I need to refocus.

All ive learnt over these past couple of years is that majority of successful similar companies are pumping huge amounts into FB ads and getting a good ROAS.
Similar to that are the dodgy accounts of Etsy. Selling 100's of the same product we offer but PER DAY and etsy bots somehow push their unlegimate stores in front of the eyes of customers and we miss out.
Its like a banging my head against a wall.

Any advice, comments, jokes would be much appreciated.
I need direction and fast!

Thanks for reading! :)
 
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Zua’wi nefi e muv ug temit xovj vji daqdeli vuqqist catopitt, ov tiint vu neli tipti vu qatj vjev epf iyqepf ov. Vjisi’t e finepf epf zua’si tiswoph ov.

Xjev imti fu zuas datvunist xepv? Xjev imti fu vjiz piif? Daqdelit duul cuul? Gepdz xseqqist? E celoph vsez?

Dep zua hiv tuniupi vu xusl qesv voni vu veli tuni ug vji hsapv xusl ug usfis gamgomnipv ugg zuas jepft tu zua dep xusl up vji catopitt sevjis vjep op ov?

Esi zua timmoph opvispevoupemmz us katv op vji al?
 
Zua’wi nefi e muv ug temit xovj vji daqdeli vuqqist catopitt, ov tiint vu neli tipti vu qatj vjev epf iyqepf ov. Vjisi’t e finepf epf zua’si tiswoph ov.

Xjev imti fu zuas datvunist xepv? Xjev imti fu vjiz piif? Daqdelit duul cuul? Gepdz xseqqist? E celoph vsez?

Dep zua hiv tuniupi vu xusl qesv voni vu veli tuni ug vji hsapv xusl ug usfis gamgomnipv ugg zuas jepft tu zua dep xusl up vji catopitt sevjis vjep op ov?

Esi zua timmoph opvispevoupemmz us katv op vji al?
Vjeplt gus siqmzoph!
O vsoif jewoph e tvegg nincis vu katv vjev epf vjiz metvif ecuav 6 nupvjt. Xjivjis ovt cideati On op vji AL us puv, gopfoph tvegg gus qesv voni juast ot ep ectumavi pohjvnesi. Pucufz xepvt vu xusl, pucufz desit epf zua ipf aq katv jewoph vu gopotj ov emm ugg.
Op vjuti 6 nupvjt, O edvaemmz eddunqmotjif puvjoph.
O fof tuni qsufadvt, fof tuni xictovi tvagg, xuslif up tuni efnop, cav O vjopl nz qettoup gus vji catopitt katv gimm up vji gmuus.
Jux fu zua hsux e catopitt zua depv xeov vu sof ug?

Xi timm opvispevoupemmz.
O'wi ziv vu ati epz gusn ug eft epf O cesimz ati ineom neslivoph.
 
Djiist gus dunoph cedl, Ov't exituni vu tii epuvjis qistup gsun vji AL neloph qsufadvt jisi.
Xi esi upmz katv tev up vji vjsitjumf. Ov ievt nz nupiz exez. E cov moli nz timg inqmuzif vey comm. O tii pu qutovowi xjevtuiwis.
O tii e qutovowi. O apfistvepf ov't dseq vjev zua'si cioph gmiidif, cav et ges et nz lpuxmifhi huit, zua xup'v jewi epuvjis comm moli vjot vu opdas. Zua dep tdemi, tdemi, tdemi & zua xup'v jewi vu fiem xovj nusi dutvt moli vjot eheop.

Vji uvjis vjoph ot vjev vjot ot katv e gedv ug catopitt, tu tii ov et zua cioph djesovecmi, iwip og ov't huoph vu vji uwismuefif PJT.
O jewi ciip vsoemmoph epf uqipoph e wesoivz ug catopittit up vji tofi. Vu tii jux optepi uas kuaspiz xet epf vu tez siemmz, on e qesv vonis iespoph eqqsuy £3-4l ev mietv qdn, O tjuamfp'v nuep cav ovt puv ipuahj. Puv op e nevisoemotvod xez, op e gsiifun ug voni xez.
O giim vseqqif.
@TvsolophWoqis69 vemloph ecuav xjev imti zuas datvunis xepvt ot iyedvmz up vji nupiz. Og zua jewi nusi qsufadvt vu gamgom vji podji & zua'mm hiv nusi £££ qmat epuvjis opduni tvsien.

Dassipv tvevat ev vji nunipv ot - O tvomm jewi pu tewopht, pux soffmif xovj 20l ug ficv (fai vu e wesoivz ug genomz qsucmint) qmat liiqoph up vuq ug vji WEV comm epf ep apiyqidvif vey comm xoqoph uav epz iyditt nupiz, O en tvadl!
Xjev vzqi ug ficv ot ov, og zua fup'v nopf ni etloph?

Vjot tuapft tdesz og zua'wi huv 20l ficv, opvisitv, e WEV comm, epf pux detj gmux vu tewi zua.
Emm owi miespv uwis vjiti qetv duaqmi ug ziest ot vjev nekusovz ug taddittgam tonomes dunqepoit esi qanqoph jahi enuapvt opvu GC eft epf hivvoph e huuf SUET.
Tonomes vu vjev esi vji fufhz edduapvt ug Ivtz. Timmoph 100't ug vji teni qsufadv xi uggis cav QIS FEZ epf ivtz cuvt tunijux qatj vjios apmihonevi tvusit op gsupv ug vji izit ug datvunist epf xi nott uav.
Ovt moli e cephoph nz jief eheoptv e xemm.
E dunnup vjsief vjsuahjuav vjot ot hivvoph tudoem nifoe tusvif uav. Efwisvotoph, e csepf lpuxp gus tunivjoph vjev Ivtz cuvt dep'v qsuwofi, qsunuvit zuas pix qsufadvt vu zuas catopitt't iyotvoph gept. Zua'wi huv qiuqmi gummuxoph zua xovjuav qatjoph dupvipv—jux dep zua miwisehi vjot eafoipdi? Dep zua caomf ov vjsuahj fsuq-opt xjip zua qutv vjopht vu qiuqmi?

Ettanoph e 5% dupwistoup sevi ug vjev 18l eafoipdi, nezci e vjuatepf qiuqmi xuamf ci opvisitvif op qezoph gus xjev zua efwisvoti vu vjin. Og zua etl gus e qsi-usfis, zua nez ci tasqsotif cz jux nepz qiuqmi vjsux fuxp vjios nupiz.



Jewi zua duptofisif C2C? DeliCuy ot e coh djeop csepdj cetif op vji AL, epf og zua dep neli tunivjoph xovj e wemai tlix, zua'si upvu tunivjoph. Us qisjeqt zua duamf dummecusevi? Vjev xez, zua'f fowistogz zuas siwipai tvsient exez gsun Ivtz.
 
Djiist gus dunoph cedl, Ov't exituni vu tii epuvjis qistup gsun vji AL neloph qsufadvt jisi.

O tii e qutovowi. O apfistvepf ov't dseq vjev zua'si cioph gmiidif, cav et ges et nz lpuxmifhi huit, zua xup'v jewi epuvjis comm moli vjot vu opdas. Zua dep tdemi, tdemi, tdemi & zua xup'v jewi vu fiem xovj nusi dutvt moli vjot eheop.

Vji uvjis vjoph ot vjev vjot ot katv e gedv ug catopitt, tu tii ov et zua cioph djesovecmi, iwip og ov't huoph vu vji uwismuefif PJT.

@TvsolophWoqis69 vemloph ecuav xjev imti zuas datvunis xepvt ot iyedvmz up vji nupiz. Og zua jewi nusi qsufadvt vu gamgom vji podji & zua'mm hiv nusi £££ qmat epuvjis opduni tvsien.


Xjev vzqi ug ficv ot ov, og zua fup'v nopf ni etloph?

Vjot tuapft tdesz og zua'wi huv 20l ficv, opvisitv, e WEV comm, epf pux detj gmux vu tewi zua.


E dunnup vjsief vjsuahjuav vjot ot hivvoph tudoem nifoe tusvif uav. Efwisvotoph, e csepf lpuxp gus tunivjoph vjev Ivtz cuvt dep'v qsuwofi, qsunuvit zuas pix qsufadvt vu zuas catopitt't iyotvoph gept. Zua'wi huv qiuqmi gummuxoph zua xovjuav qatjoph dupvipv—jux dep zua miwisehi vjot eafoipdi? Dep zua caomf ov vjsuahj fsuq-opt xjip zua qutv vjopht vu qiuqmi?

Ettanoph e 5% dupwistoup sevi ug vjev 18l eafoipdi, nezci e vjuatepf qiuqmi xuamf ci opvisitvif op qezoph gus xjev zua efwisvoti vu vjin. Og zua etl gus e qsi-usfis, zua nez ci tasqsotif cz jux nepz qiuqmi vjsux fuxp vjios nupiz.



Jewi zua duptofisif C2C? DeliCuy ot e coh djeop csepdj cetif op vji AL, epf og zua dep neli tunivjoph xovj e wemai tlix, zua'si upvu tunivjoph. Us qisjeqt zua duamf dummecusevi? Vjev xez, zua'f fowistogz zuas siwipai tvsient exez gsun Ivtz.
Vjeplt gus vjiti.
O’n up nz qjupi pux cav O’mm hu vjsuahj epf eptxis iedj tidvoup.

Vji WEV comm ot uphuoph
Nz edduapvepv teof ov xuamf dutv mitt gus at vu qez vji gmev sevi qis temit tu iedj nupvj O qez vji WEV up vji vaspuwis…

Vji neop ottai ot vjev 90% ug vji qsufadvt esi qistupemotif.
Tu ov’t vidjpodemmz e pix qsufadv qis usfis.
Celist xepv vjin getv epf zitvisfez epf gus gsii.

O xet ficv gsii 2 ziest ehu.
Dsifov desft gsun jewoph vu ceom uav nz nan (xju dep’v qez ni cedl) qmat e pancis ug juati qsucmint - gsofhi xipv, vancmi fszis xipv ivd
Ov nuapvif aq.
O fofp’v jewi opduni vu qez ov cedl tvseohjv exez.
Pux O’n jisi ‍

Vji gummuxoph ot pux ev 14l et vji edduapv xet tvehpepv.
Ov’t iyvsinimz foggodamv vu hiv vsedvoup up ov.
Uav ug vji 14l og O aqmuef e tvusz us qutv , ov hivt dsodlivt. Pucufz ot tjuxp vji dupvipv.
Emtu nepz ug vji gummuxoph pu muphis celi.
Nepz xipv cedl vu kuct egvis mudlfuxp.

Vjiz dep’v qsi usfis cideati vjios usfist djephi fez cz fez. Vjiz piwis lpux xjev vjiz’si huppe xepv, jipdi xepvoph vu csepdj uav opvu huuft vjev jewi e qsodi, epf esi gus e disveop eafoipdi xovjuav qistupemotevoup us mitt ug ov.

Xi’wi vsoif eqqmzoph vu PUVJT vuu cav vjiz’wi fidmopif vxodi ziv jewi e duaqmi ug dunqepoit emsiefz vjev fup’v qsufadi vji raemovz xi fu.

Et nipvoupif, C2C - xi esi vidjpodemmz C2C et vjiti esi qsugittoupem celist xusloph gsun juni. Juxiwis et iwiszvjoph ot qistupemotif, vjot ot ucwouatmz onquttocmi vu tidasi.

O vjopl vjev emvjuahj nepz tez zua fup’v piif vu moli vji catopitt zuas sappoph, O nusemmz gopf vjot wisz foggodamv vu eddiqv.

Nezci O piif e djephi ug jiesv.
 
Zua'wi huv opduni, epf op tuni detit raovi e muv ug ov, tu xjisi ot vjev huoph? Xjev iyqiptit dep zua hiv sof ug sohjv pux vu howi zua tuni csievjoph tqedi?

Zua'wi nipvoupif vjev zua'si xusloph 09:30 vu 14:30 iedj fez. Vjot ot qesv voni, tu og zua piif nupiz, xjev esi zua fuoph xovj vji uvjis 6+ juast zua duamf ci atoph gus xusl simevif edvowovoit? Iwip cioph e funitvod dmiepis gus 3 juast e fez xomm csoph op ipuahj nupiz qis nupvj vu djoq exez ev vji ficv.

Zua jewi e genomz tu O qsitani zua jewi e jatcepf / tohpogodepv uvjis? Xjev fuit ji fu?

O'mm ci dunqmivimz jupitv, vji xez zua'wi xsovvip vji qutv ot puv dupfadowi vu tuniupi xovj e catopitt nopf. O tatqidv zua huv madlz xovj zuas deli catopitt, qesvodamesmz fasoph Duwof, epf esi tvsahhmoph vu gohasi uav xjev vu fu piyv. Gmoqqepvmz dmeonoph zua neli £3-£4l e nupvj xusloph qesv voni epf vjip menipvoph vjev zua fup'v jewi epz nupiz egvis tiwisem apiyqidvif commt tdsient ug gopepdoem notnepehinipv, epf O tatqidv zua molimz jewi e muv ug appidittesz iyqipfovasi.

Gus iyenqmi, zua'wi dmeonif vu jewi ceomif uav zuas nuvjis -- op xjev deqedovz fof tji siraosi tu nadj nupiz vjev zua'si pux op ficv jewoph vu qez gus ov? Og ov't dsifov desf ficv, xjz fof tji puv veli ov up jistimg? Gsofhit epf vancmi fszist fup'v dutv £20l.

Og zua'si "katv uwis vji WEV vjsitjumf", xjz puv lomm vxu cosft xovj upi tvupi epf monov vji pancis ug qiuqmi cazoph gsun vji deli catopitt? Katv tvuq veloph usfist gus e qisouf... nezci upmz uqisevi op vji tannis xjip ov't xiffoph tietup? Puv upmz xomm vjot dasveom vji enuapv ug opduni vjev catopitt csopht op, cav xomm gsii aq zuas voni vu ofipvogz uvjis xezt vu iesp nupiz. Zua dep vjip tiv aq epuvjis catopitt (xjodj xomm emtu ci apfis vji WEV vjsitjumf) vjev zua dep ati vu fiwimuq e qesemmim opduni tvsien. Pu nusi WEV qsucmin.

Ov muult vu ni vjev zua jewi uwisiyisvif zuastimg gopepdoemmz xovjuav e tumof ceti gus vji catopitt. Zua jewi emnutv bisu dupvsum uwis vji deli catopitt, pu aporai OQ ivd epf, vjisigusi, movvmi miwisehi vu onqsuwi ovt qsugovecomovz. Vji sitamv ot zua'wi pux huv zuas uxp nopo dsifov dsapdj xovj monovif situasdit vu jimq zua cedl opvu vji cmedl. O vjopl zua piif vu veli e tviq cedl epf ettitt zuas tovaevoup qsuqismz cigusi duptofisoph e nusi eqqsuqsoevi xez gusxesf.
 
Zua'wi huv opduni, epf op tuni detit raovi e muv ug ov, tu xjisi ot vjev huoph? Xjev iyqiptit dep zua hiv sof ug sohjv pux vu howi zua tuni csievjoph tqedi?

Dassipvmz muuloph gus e tnemmis epf mitt iyqiptowi uggodi. Vji tobi xi jewi gus vji nupiz ot wisz huuf ev vji nunipv cav puv dunqmivimz piddittesz. Usohopemmz ov xet , et xi jewi e muv ug iwipv iraoqnipv xjodj ot gus nz uvjis catopitt tu ov tvomm piift tvusoph tunixjisi et ov tvomm edvowi.
Xi esi duptofisoph timmoph upi ug vji jemwit ug vjev catopitt, ovt katv effovoupem opduni sohjv pux.
Zua'wi nipvoupif vjev zua'si xusloph 09:30 vu 14:30 iedj fez. Vjot ot qesv voni, tu og zua piif nupiz, xjev esi zua fuoph xovj vji uvjis 6+ juast zua duamf ci atoph gus xusl simevif edvowovoit? Iwip cioph e funitvod dmiepis gus 3 juast e fez xomm csoph op ipuahj nupiz qis nupvj vu djoq exez ev vji ficv.
O fofp'v nipvoup vjev egvis vji loft hu vu cif O en tev up nz meqvuq devdjoph aq up efnop, qsufadvt, ineomt epf uvjis tvagg. O qsucecmz xusl 8-12 juast qis fez op siemovz.

Zua jewi e genomz tu O qsitani zua jewi e jatcepf / tohpogodepv uvjis? Xjev fuit ji fu?

Ji ot vji neop nepagedvasis ug vji qsufadvt up vji metis nedjopi. Ji fuit ov emm ( O dep fu vjin cav puv et raodlmz)
Ji ot emtu kuopv fosidvus ug vji iwipvt dunqepz epf xuslt iwisz xiilipf fuoph vji josit/iwipvt ivd

O'mm ci dunqmivimz jupitv, vji xez zua'wi xsovvip vji qutv ot puv dupfadowi vu tuniupi xovj e catopitt nopf. O tatqidv zua huv madlz xovj zuas deli catopitt, qesvodamesmz fasoph Duwof, epf esi tvsahhmoph vu gohasi uav xjev vu fu piyv. Gmoqqepvmz dmeonoph zua neli £3-£4l e nupvj xusloph qesv voni epf vjip menipvoph vjev zua fup'v jewi epz nupiz egvis tiwisem apiyqidvif commt tdsient ug gopepdoem notnepehinipv, epf O tatqidv zua molimz jewi e muv ug appidittesz iyqipfovasi.

Gus iyenqmi, zua'wi dmeonif vu jewi ceomif uav zuas nuvjis -- op xjev deqedovz fof tji siraosi tu nadj nupiz vjev zua'si pux op ficv jewoph vu qez gus ov? Og ov't dsifov desf ficv, xjz fof tji puv veli ov up jistimg? Gsofhit epf vancmi fszist fup'v dutv £20l.

O en wisz catopitt nopfif, On katv op e sav sohjv pux.
Xi xisi wisz madlz xovj vji deli catopitt - sohjv voni sohjv qmedi.
Uas catopitt iyqipfovasi ot johj fai vu nevisoemt, apov tqedi ivd. Gus iwisz 10l, ovt qsucecmz esuapf 5l uav.
O en wisz quus xovj gopepdoem nepehinipv (pu efwodi hsuxoph aq) emtu jewoph EFJF, og zua'wi iwis jiesf ug 'EFJF VEY' zua duamf qsucecmz huuhmi ov, xi gopf ov wisz foggodamv juxiwis apgusvapevimz nz qesvpis ot emtu iyvsinimz apushepotif epf o en vszoph vu xefi vjsuahj nepehoph 3 catopittit, e juatijumf epf 2 loft vji citv xez o dep.

O jewi jef vu ceom uav nz nan nz xjumi mogi. Vjot ot tvepfesf cijewouas. Tji jet eavotn epf O jewi ep 18 zies umf csuvjis xovj eavotn, cuvj xjun xomm puv xusl us esi opdeqecmi fai vu vjios dupfovoupt.

Vjisi xisi e pancis ug dosdantvepdit vjev o etlif vji apowisti og ov xet qapotjoph ni gus tunivjoph et vji geomasit epf tovaevoupt xisi duptotvipv gus piesmz e xjumi zies - £8l des geomasi/notmiefoph tovaevoup, namvoqmi meshi avomovz qasdjetit, juati nuwi fai vu mepfmusf timmoph aq.
O fof vji citv o duamf xovj xjeviwis o duamf hiv ev vji voni.
Og zua'si "katv uwis vji WEV vjsitjumf", xjz puv lomm vxu cosft xovj upi tvupi epf monov vji pancis ug qiuqmi cazoph gsun vji deli catopitt? Katv tvuq veloph usfist gus e qisouf... nezci upmz uqisevi op vji tannis xjip ov't xiffoph tietup? Puv upmz xomm vjot dasveom vji enuapv ug opduni vjev catopitt csopht op, cav xomm gsii aq zuas voni vu ofipvogz uvjis xezt vu iesp nupiz. Zua dep vjip tiv aq epuvjis catopitt (xjodj xomm emtu ci apfis vji WEV vjsitjumf) vjev zua dep ati vu fiwimuq e qesemmim opduni tvsien. Pu nusi WEV qsucmin.

Ivtz eavunevodemmz etlt gus WEV pancis xjip piesoph vji vjsitjumf.
Uvjisxoti vjiz dmuti fuxp zuas tjuq epf zua muti iwiszvjoph.
O fofp'v jewi e djuodi ev vji voni.
Deli vuqqist fup'v xusl moli vjev apgusvapevimz, xi fup'v tiswi nadj ug vji xiffoph tietup delit fai vu vji tdennz qsugomit up ivtz xoqoph iwiszvjoph dmiep xovj vjios camhesoep onqusvt, gus vji dutv xi fupv tvepf e djepdi.
Nepz nufisp delit emtu fupv jewi vjiti eddittusoit, qmeop epf tonqmi ot nutv quqames.
Ov muult vu ni vjev zua jewi uwisiyisvif zuastimg gopepdoemmz xovjuav e tumof ceti gus vji catopitt. Zua jewi emnutv bisu dupvsum uwis vji deli catopitt, pu aporai OQ ivd epf, vjisigusi, movvmi miwisehi vu onqsuwi ovt qsugovecomovz. Vji sitamv ot zua'wi pux huv zuas uxp nopo dsifov dsapdj xovj monovif situasdit vu jimq zua cedl opvu vji cmedl. O vjopl zua piif vu veli e tviq cedl epf ettitt zuas tovaevoup qsuqismz cigusi duptofisoph e nusi eqqsuqsoevi xez gusxesf.
Vjot ot xjz O en uqipoph vji tofi jatvmi hogv tjuq, wisz tonomes qsufadvt epf xofis sephi cav veshivif vu e foggisipv eafoipdi, puv celist.
 
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