- Joined
- Mar 7, 2014
- Messages
- 188
Rep Bank
$1,015
$1,015
User Power: 212%
Last week I finally launched my first product ever.
It's a fitness infoproduct.
The cost is $47, currently no upsells or anything like that. Strictly a front end product.
I launched primarily to my email list and did $7150 in sales my first week.
Here's an outline of it:
What is my product's name?
At the moment I'm not sure if I want to share my product publicly here. While I know most people won't do shit, I don't want someone to completely rip me off.
What is my niche?
My product is geared towards guys who want to lose weight, primarily younger guys in the 18-40 range.
My launch sequence
I launched my product on mon (jan 12th) and the "launch" ended saturday (jan 17th at 6pm PST).
As an incentive to buy during launch week I gave away a free bonus rapid fat loss guide to help guys lose weight faster.
But before launching on monday, I did a small "prelaunch" on the previous thurs and fri.
On thursday, I sent out an email that gave away a ton of awesome content. I didn't pitch or link out to anything. I simply gave away content for free which was based around the hook of my product.
On Fri, I sent out another email which gave away even more awesome content and I still didn't pitch anything. At the end of the email I simply told my list that I would be realeasing a system on monday morning that gives them a step by step blueprint to build the body of their dreams.
Both of these emails were about 1200 words each.
Launch week emails:
Monday = "PRODUCT IS NOW LIVE" email (goes into detail of the product)
Tuesday = content email based around specific benefit of product
Wed = No email
Thurs = content email based around successful case study
Fri = content email based around limited time bonus benefits (mention 24 hour deadline to get bonus)
Sat (am) = "REMINDER 12 hours left" email
Sat (pm) = "Reminder 3 HOURS LEFT" email
Sales were highest on Monday and Friday.
Looking back, I probably shouldn't have ended on Saturday night but oh well.
How I built my list
The majority of my list was built via my blog. My blog has a decent following already so a lot of people bought because they've been following me for a while.
I also get a lot of SEO traffic and have been building my list very rapidly recently after implementing custom lead magnets to specific posts via leadpages. This now grows my list by about 80-100 per day and I don't need to do anything.
Plans going forward:
Currently I'm getting a lot of traffic and leads via SEO and as much as I love SEO for all the "free" traffic it provides, I still gotta say - F*ck SEO.
There's nothing worse than having your entire business and future rest in the hands of Google. In the time it took me to type this, all my rankings could have disappeared already and I can't really do shit about it.
Here's what I need to do:
- Build my backend. I probably missed out on a lot of sales by not having a backend at launch but I just wanted to get my shit out there as fast as possible. I'm working on 2 upsells and downsells right now.
- Use paid traffic to scale to the moon.Like I said, SEO is terribly unreliable. All the big boys use paid traffic to scale to 8+ figures. I know this is how you truly scale big and fast.
- Build my autoresponder funnel.
- Get retargeting down. I couldn't figure out retargeting for my launch. I used perfect audience but my site wasn't approved since I'm using a traditional long form sales page. Anyone have any tips on this?
- Recruit affilaites. I already have some people agree to mail out for me but I know I need more.
Conclusion
I know $7150 isn't a ton of money but for my first launch and product, I'm pretty happy with it.
If anyone has any questions, I'd be happy to help.
It's a fitness infoproduct.
The cost is $47, currently no upsells or anything like that. Strictly a front end product.
I launched primarily to my email list and did $7150 in sales my first week.
Here's an outline of it:
What is my product's name?
At the moment I'm not sure if I want to share my product publicly here. While I know most people won't do shit, I don't want someone to completely rip me off.
What is my niche?
My product is geared towards guys who want to lose weight, primarily younger guys in the 18-40 range.
My launch sequence
I launched my product on mon (jan 12th) and the "launch" ended saturday (jan 17th at 6pm PST).
As an incentive to buy during launch week I gave away a free bonus rapid fat loss guide to help guys lose weight faster.
But before launching on monday, I did a small "prelaunch" on the previous thurs and fri.
On thursday, I sent out an email that gave away a ton of awesome content. I didn't pitch or link out to anything. I simply gave away content for free which was based around the hook of my product.
On Fri, I sent out another email which gave away even more awesome content and I still didn't pitch anything. At the end of the email I simply told my list that I would be realeasing a system on monday morning that gives them a step by step blueprint to build the body of their dreams.
Both of these emails were about 1200 words each.
Launch week emails:
Monday = "PRODUCT IS NOW LIVE" email (goes into detail of the product)
Tuesday = content email based around specific benefit of product
Wed = No email
Thurs = content email based around successful case study
Fri = content email based around limited time bonus benefits (mention 24 hour deadline to get bonus)
Sat (am) = "REMINDER 12 hours left" email
Sat (pm) = "Reminder 3 HOURS LEFT" email
Sales were highest on Monday and Friday.
Looking back, I probably shouldn't have ended on Saturday night but oh well.
How I built my list
The majority of my list was built via my blog. My blog has a decent following already so a lot of people bought because they've been following me for a while.
I also get a lot of SEO traffic and have been building my list very rapidly recently after implementing custom lead magnets to specific posts via leadpages. This now grows my list by about 80-100 per day and I don't need to do anything.
Plans going forward:
Currently I'm getting a lot of traffic and leads via SEO and as much as I love SEO for all the "free" traffic it provides, I still gotta say - F*ck SEO.
There's nothing worse than having your entire business and future rest in the hands of Google. In the time it took me to type this, all my rankings could have disappeared already and I can't really do shit about it.
Here's what I need to do:
- Build my backend. I probably missed out on a lot of sales by not having a backend at launch but I just wanted to get my shit out there as fast as possible. I'm working on 2 upsells and downsells right now.
- Use paid traffic to scale to the moon.Like I said, SEO is terribly unreliable. All the big boys use paid traffic to scale to 8+ figures. I know this is how you truly scale big and fast.
- Build my autoresponder funnel.
- Get retargeting down. I couldn't figure out retargeting for my launch. I used perfect audience but my site wasn't approved since I'm using a traditional long form sales page. Anyone have any tips on this?
- Recruit affilaites. I already have some people agree to mail out for me but I know I need more.
Conclusion
I know $7150 isn't a ton of money but for my first launch and product, I'm pretty happy with it.
If anyone has any questions, I'd be happy to help.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today