Just thinking that maybe the timing of your launch might have gone against you too.
Depends on your markets geographic location of course (northern or southern hemisphere) but generally January people are motivated to get fit. April/May there are thoughts that they still have time to shred 10-15 lb's before summer kicks in. Come October though and and summer is over with winter on its way which equates to less of an attraction to starting a fitness course ("I'll leave it till the new year"). Just human nature.
Ryan Grepper of Coolist Cooler (the highest funded Kickstarter to date) stated that one of the reasons the Coolist failed on it's first Kickstarter campaign was that fact that he launched it at the wrong time of year. The first attempt just scraped the 100k barrier (he needed 125k for funding). On his second try he lowered his expectations down to 50k but came away with a staggering $13,285,226.
Maybe food for thought.
Depends on your markets geographic location of course (northern or southern hemisphere) but generally January people are motivated to get fit. April/May there are thoughts that they still have time to shred 10-15 lb's before summer kicks in. Come October though and and summer is over with winter on its way which equates to less of an attraction to starting a fitness course ("I'll leave it till the new year"). Just human nature.
Ryan Grepper of Coolist Cooler (the highest funded Kickstarter to date) stated that one of the reasons the Coolist failed on it's first Kickstarter campaign was that fact that he launched it at the wrong time of year. The first attempt just scraped the 100k barrier (he needed 125k for funding). On his second try he lowered his expectations down to 50k but came away with a staggering $13,285,226.
Maybe food for thought.
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