Hey guys! JP here,
Why I'm Starting this thread
I've dug around the forum for a good progress thread based on Facebook ads. I constantly see great posts about Google AdWords especially mainly because of @Andy Black and @eliquid and their wonderful postings and threads.
I haven't really seen a good profound post outside of E-liquids' Golden crash course here and that started back in 2015 and we all know social media ad platforms change a lot on a regular basis. Regardless of this, his post still covers the basics and general advice and what you should focus on when it comes down to targeting.
However, I haven't seen anybody start from A-Z and raise a website/business using Facebook ads doing a 'progress' type of format. Now for those who know who I am. I started my journey being scattered brained to web development. Now I'm expanding myself to e-commerce, however, without proper marketing pushes my e-commerce stores will crash and burn with nothing to show so that's where Facebook ads will come in for me.
If there are other threads that I'm not aware of about Facebook Ads PLEASE share! Thanks.
Now onto the action
I've been doing google ads for local businesses and they’ve shown great promise for that sort of space. However, you can't ignore one of the biggest audiences to leave impressions and raising awareness. This might be a personal opinion and the experts can chime in and correct me if I'm wrong. I think the best opportunities for e-commerce is on Facebook ads as opposed to Google AdWords. The reason being is you can target a certain demographic using custom audiences that will be much more likely to make small purchases from an online store and it seems overall cheaper to create brand awareness.
Now, I've started an e-commerce store with my family selling my late father's artwork and merchandise. He owned a well-known tattoo-shop in New Jersey and is also a figure in the motorcycle/tattooing community. He also has a documentary series up on amazon prime (he passed while filming it) "RichiePan's America".
So I thought this would be a great opportunity to use Facebook ads and learn the platform to sell his merchandise which is sold at this store, www.richiepan.com. We launched the website last Friday and already converted a few people within our own community and people have expressed support.
I started with an ad that showed a video of him doing a burnout in our backyard burnout pit with the logo. We shared this video on our Facebook page and it had great reception so I decided to use it for the ad.
Since we are just starting with this ad group, I am just spending 5$ a day and targeting a very broad group towards men over 30 and have a motorcycle hobby. It went live 3 days ago. Its showing good numbers for the first step in any basic funnel (Awareness) and it's pulling people onto the site which shows promise.
I still need to figure out how to fix the facebook pixel and how it's pulling the data from the website. Because, even if sales have been made, I know who made the purchases personally and 100% confident that the add didn't convert anything just yet and the pixel has to be fixed because its representing wrong data, its showing 7k revenue in 3 days… I wish that were true haha… so that'll be my goal for today.
Why I'm Starting this thread
I've dug around the forum for a good progress thread based on Facebook ads. I constantly see great posts about Google AdWords especially mainly because of @Andy Black and @eliquid and their wonderful postings and threads.
I haven't really seen a good profound post outside of E-liquids' Golden crash course here and that started back in 2015 and we all know social media ad platforms change a lot on a regular basis. Regardless of this, his post still covers the basics and general advice and what you should focus on when it comes down to targeting.
However, I haven't seen anybody start from A-Z and raise a website/business using Facebook ads doing a 'progress' type of format. Now for those who know who I am. I started my journey being scattered brained to web development. Now I'm expanding myself to e-commerce, however, without proper marketing pushes my e-commerce stores will crash and burn with nothing to show so that's where Facebook ads will come in for me.
If there are other threads that I'm not aware of about Facebook Ads PLEASE share! Thanks.
Now onto the action
I've been doing google ads for local businesses and they’ve shown great promise for that sort of space. However, you can't ignore one of the biggest audiences to leave impressions and raising awareness. This might be a personal opinion and the experts can chime in and correct me if I'm wrong. I think the best opportunities for e-commerce is on Facebook ads as opposed to Google AdWords. The reason being is you can target a certain demographic using custom audiences that will be much more likely to make small purchases from an online store and it seems overall cheaper to create brand awareness.
Now, I've started an e-commerce store with my family selling my late father's artwork and merchandise. He owned a well-known tattoo-shop in New Jersey and is also a figure in the motorcycle/tattooing community. He also has a documentary series up on amazon prime (he passed while filming it) "RichiePan's America".
So I thought this would be a great opportunity to use Facebook ads and learn the platform to sell his merchandise which is sold at this store, www.richiepan.com. We launched the website last Friday and already converted a few people within our own community and people have expressed support.
I started with an ad that showed a video of him doing a burnout in our backyard burnout pit with the logo. We shared this video on our Facebook page and it had great reception so I decided to use it for the ad.
Since we are just starting with this ad group, I am just spending 5$ a day and targeting a very broad group towards men over 30 and have a motorcycle hobby. It went live 3 days ago. Its showing good numbers for the first step in any basic funnel (Awareness) and it's pulling people onto the site which shows promise.
I still need to figure out how to fix the facebook pixel and how it's pulling the data from the website. Because, even if sales have been made, I know who made the purchases personally and 100% confident that the add didn't convert anything just yet and the pixel has to be fixed because its representing wrong data, its showing 7k revenue in 3 days… I wish that were true haha… so that'll be my goal for today.
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