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Alright, went back for some more work. It's addictive when you get feedbacks like this.
It isn't as hard as it sounds to be awesome. Most freelancers don't give a shit. Not only about the application, but about the jobs or the clients.
They want to get paid quick then F*ck off.
They view their clients as temporary employers.
But they really are your friends and business partners.
So get them involved, talk shop, make extra suggestions even if it's not your job.
It won't only affect your clients' opinions in a positive way...
It's actually great for you.
You're reading all this marketing and business stuff anyway. You have some insight. Even though not first-hand experience,
it's still much more than the average Internet entrepreneur reads or knows about.
So if you remember something relevant your clients could use, or just see a good ad in the niche on Fb when you're browsing...
let them know. They will appreciate it.
I get feedback like this not because I'm some special snowflake. Hell, sometimes I doubt I'm any good.
But my attitude gets me results.
And unlike a pro level skill, an attitude is easy and quick to develop.
This is how it's done!
This also leads me to rant about the phrase 'provide value'... and about using this phrase to help newbs. (Even though I do it myself)
'Provide value' is intangible and unspecific.
So since it's intangible and unspecific, it gives noobs the space to project their 'take take take' mindset onto the term.
And so 'give value' becomes 'mindfuck people with copywriting tricks and magic shortcuts to get them to hire you.'
No. No. No.
LOOK AT WHAT DAVID DID.
Providing value = Solving your client's problems.
Here just a few problems your client is having (and the ways in which David solved them):
- The Client doesn't know if you can do the job = DAVID PROVED HIS ABILITY TO WRITE A SALES LETTER...BY WRITING A MUHFUCKIN' SALES LETTER! HE PROVED HIS ABILITY TO DO THE JOB... BY PRETTY MUCH DOING THE JOB IN THE APPLICATION.
- The client might not fully understand their own needs = DAVID WENT BEYOND WRITING THE COPY, HE ASKED ABOUT THE BUSINESS MODEL, HOW CUSTOMERS ARE ACQUIRED, AND BETTER WAYS TO GO ABOUT IT. HE PROVED HIS UNDERSTANDING.
- Uncertain if you're reliable = DAVID MADE HIMSELF AVAILABLE SEVERAL TIMES IN THE DAY. HE ALSO PUT TIME AND EFFORT INTO HIS APPLICATION. HE PROVED HIS COMMITMENT AND RELIABILITY.
If you're just starting out and feel completely lost... remove your client's doubts in just the following 3 areas:
1) Can(s)he understand what I need/why I even need it? (Aim to understand this better than they can)
2) Can (s)he do the job?
3) Can (s)he be reliable?
And remember. You can't just tell them. You have to prove it to them. You have to remove their doubts.
If you have no track record:
1) Prove your understanding of their needs by reading deep into their request and asking questions
2) ****Prove your ability to do the job by doing a mock/sample of the job*****
3) Prove your reliability by giving your client several options to connect with you/offering a guarantee etc etc.
****LYFEHACK**** I've found that clients value my mocks/samples/work a LOT MORE when I explain my work to them. For example, I'll tell them why I made the first sentence very short. Then explain why I used a specific word and the effect it'll have on the customer. Most clients don't understand how much thought goes into copy.
So SHOW THEM that you're not just writing random shit... and you'll REMOVE THEIR DOUBT in your ability even more.
Because now you've given them:
- The work
- And the reason why the work is good (hopefully)
/Rant
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