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One of the problems I've encountered is getting stuck with long-term clients for content writing. I initially wanted to do some content writing to build up my feedback on Upwork, but now I'm trying to move onto Copywriting and it seems as if I'm stuck with these clients writing articles for them. I want to keep my hourly rate at $6 an hour until I land a few Copywriting jobs, then boost up my rate. Right now I could boost up my rate for content writing because I have people messaging me a lot to do jobs for them, but they're long-term. I haven't received any Copywriting jobs on Upwork yet.
Basically I'm looking for advice.
Should I boost my content writing price and apply for Copywriting jobs with that rate or should I keep my rate at $6 an hour and pursue small Copywriting jobs and build up my portfolio? I feel like I'm stuck right now.
I am starting to have the same problem. My advertised rate is sitting at $25/hr (low for copywriting but quite high for content writing - not really ideal for either!) but my actual pay for content is quite a bit lower than this as I tend to quote a fixed price per-article (depending on the work) and take enough time to make them really good. But now I have several repeat clients who love my content and I need to somehow start increasing my rates and getting more copywriting work...
It's a difficult balance but it might be worth raising your hourly rate as soon as you have enough/too much work, stick to the higher hourly rate for copy and perhaps allow a little flexibility for basic content writing?
Has anyone found that you are more likely to land 'real' Copywriting work when you have a higher rate (do you look more qualified/professional when you stick to the real-world going rate - assuming you can deliver professional work)?
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