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Often users hesitate to share critical feedback while user testing. While reassuing them that it won't hurt your feelings helps, you're better off telling them it's not your product even if it is.
Why does this work? When users believe you’re not personally invested, they feel more comfortable being honest. If they think the product is yours, they might hold back to avoid offending you or assume their feedback won’t make a difference. By framing yourself as a neutral facilitator, you encourage them to speak freely and share unfiltered thoughts.
Try this approach in your next session and see how openness transforms the quality of feedback.
Honesty does not have to be radical!
Often users hesitate to share critical feedback while user testing. While reassuing them that it won't hurt your feelings helps, you're better off telling them it's not your product even if it is.
Why does this work? When users believe you’re not personally invested, they feel more comfortable being honest. If they think the product is yours, they might hold back to avoid offending you or assume their feedback won’t make a difference. By framing yourself as a neutral facilitator, you encourage them to speak freely and share unfiltered thoughts.
Try this approach in your next session and see how openness transforms the quality of feedback.
Honesty does not have to be radical!
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