ThomasTLM
Regular Contributor
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Interesting how a minor shift like that can have drastic changes because both of those statements mean essentially the same thing.
Reminds me of Alex Hormozi's $100M Leads where he talks about the decision to put either of these two lines on the front of the book:
"How to get strangers to buy your stuff"
vs
"How to get strangers to want to buy your stuff"
Both are nearly identical, but the second statement significantly beat the first when Hormozi asked his audience which line he should use.
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