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- May 30, 2023
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Okay, while I can think clearly.
So I have a product. You've seen it. For the past 2 months I have been working on it and aside from wiring it is ready. I will post pictures with detailed engineering drawings, schemes on INSIDERS if you wish. Even renders.
I've sent some to @Aidan04 and he can confirm I have them.
Now, after I finish it I need to get that to market.
To get it to market I need demo.
To demo I need to buy the whole engineering which is calculated and working already.
To buy I need money.
To get money I either bootstrap which is hardmode in my country or get VCs. Some of you suggested licencing but I'll get to that later.
So licencing.
As far as I understand licencing is basically giving your invention to someone else and effectively giving up ownership of your company for royalties.
I will stick to the rule that Felix Dennis - the guy behind Maxim, net worth about 300m- has repeatedly enforced "ownership is not the important thing - it's the only thing". I am not settling for mediocre outcome and giving up 99% from my company for a measly 1% of royalties return, even if that will take longer to start. Mine.
VCs want a good part of the company too, but 3-15% is better than 99% lost from royalty path.
The key to cheaper capital here I believe is soft proof. If I can get soft proof I can derisk the investment for VCs and thus get less capital.
That's why I am doing the soft proof. Not because I am trying to action-fake but to get to VCs with damn results. I have been working on the product for the 2 months daily too. I need to run more physical calculations to be absolutely sure, but I think it's about ready.
Literally the best approach here is to create the physical version. As @Aidan04 said, I must demo it, and for that I need to create and test and tweak it, and then it will work.
Okay.
Which strategy would you propose for this kind of proof? How can I market it for low-cost?
A website can be done, but will I place CAD renderings on it? Can be, but it looks shammy. I can try to create a Blender rendering on my laptop, and it would look much better, but does it make the marketing strategy?
What I see:
Emailing wealthy individuals starting from anything like programmers up to CEOs and business owners. Question is, where to get non-B2B emails.
Cold calling by specific numbers. How do you get those phone numbers? Apollo.io allows for phone credits, but it's expensive.
Voicemail drops (?)
Do bolt food until I get 500€ and run marketing to something like a Kickstarter. Problem is - it freezes money for a long time - 45 days after the campaign. Again, CAD only?
Or just go to VCs directly? I did and got zero response the last time. As well as anything else I did.
So, what marketing strategy to employ?
So I have a product. You've seen it. For the past 2 months I have been working on it and aside from wiring it is ready. I will post pictures with detailed engineering drawings, schemes on INSIDERS if you wish. Even renders.
I've sent some to @Aidan04 and he can confirm I have them.
Now, after I finish it I need to get that to market.
To get it to market I need demo.
To demo I need to buy the whole engineering which is calculated and working already.
To buy I need money.
To get money I either bootstrap which is hardmode in my country or get VCs. Some of you suggested licencing but I'll get to that later.
So licencing.
As far as I understand licencing is basically giving your invention to someone else and effectively giving up ownership of your company for royalties.
I will stick to the rule that Felix Dennis - the guy behind Maxim, net worth about 300m- has repeatedly enforced "ownership is not the important thing - it's the only thing". I am not settling for mediocre outcome and giving up 99% from my company for a measly 1% of royalties return, even if that will take longer to start. Mine.
VCs want a good part of the company too, but 3-15% is better than 99% lost from royalty path.
The key to cheaper capital here I believe is soft proof. If I can get soft proof I can derisk the investment for VCs and thus get less capital.
That's why I am doing the soft proof. Not because I am trying to action-fake but to get to VCs with damn results. I have been working on the product for the 2 months daily too. I need to run more physical calculations to be absolutely sure, but I think it's about ready.
Literally the best approach here is to create the physical version. As @Aidan04 said, I must demo it, and for that I need to create and test and tweak it, and then it will work.
Okay.
Which strategy would you propose for this kind of proof? How can I market it for low-cost?
A website can be done, but will I place CAD renderings on it? Can be, but it looks shammy. I can try to create a Blender rendering on my laptop, and it would look much better, but does it make the marketing strategy?
What I see:
Emailing wealthy individuals starting from anything like programmers up to CEOs and business owners. Question is, where to get non-B2B emails.
Cold calling by specific numbers. How do you get those phone numbers? Apollo.io allows for phone credits, but it's expensive.
Voicemail drops (?)
Do bolt food until I get 500€ and run marketing to something like a Kickstarter. Problem is - it freezes money for a long time - 45 days after the campaign. Again, CAD only?
Or just go to VCs directly? I did and got zero response the last time. As well as anything else I did.
So, what marketing strategy to employ?
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