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Content creation is the industry that value is easier to spot but passion could play a more important role than what we might commonly dismiss in other industries.

You are producing a new product or service. Value can be easily spotted by looking at what people are already viewing or paying to view. Major lanes: Money, Relationship, Weight management, Current Affairs, niche professional skills eg cooking or pure entertainment like pranks. I could be missing out because there are many more.

This is where I see passion could matter more because content creation is very time consuming. If you do not have a passion in the topic it is not going to spur you to grind for the long hurl.
Correction. You are not creating a new product or service.
 
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