Just based on us working together before you could easily...
- Work with creators and influencers
- Help them write a book based on their skills/story
- Could be sold directly and/or a lead magnet
- Easily could charge $10k-$50k+ per book to do this
And you already have all the personal experience and a case study (my book) to back it up.
Also, you don't have to rely on any algorithm, platform, or outside system. That is all the creators problem.
It is a massive growth industry and people highly recommend people who do good work. Once you landed one big name you could easily get a bunch more.
Maybe not the dream business... but 100% doable and 100% would be profitable.
This works - considering you are able to work with the right influencer.
I would suggest that charging them is going to be problematic. You'd be better suited to doing a JV / royalty arrangement, whereby you put up the capital for the book, printing, illustrator + promotion and they help promote it.
There are two people I follow who've recently had this treatment (although I don't know how the money side of it is handled).
The first is a young woman I met a decade ago who won a young engineering prize in the UK and now makes "invention" type content (particularly for children): -
You can view the pre-order page here:
The second is a woman I found about 10 years ago when she won Miss France, Marine Lorphelin. Since that time, she's become a qualified doctor and is doing the rounds on the Parisian media circuit: -
She recently released a book called "In Great Shape". As far as I can tell, it's some of the most basic advice possible but because she's got une belle visage, people buy it. You can see an example of the level of demand it's generated here:
View attachment 6B4EF94067BE3BF709442E041B74DABC_video_dashinit.mp4
You can see the type of promotional work she's done for it here: -
In both cases, the development of the books were handled by a third party. Whilst they provided the content, without the higher level organization writing the cheques, it's unlikely either would have come to fruition.
I would strongly advocate working with someone who has a pedigree in their field. Most don't, and the "books" they create are shit.
I think the position of Rob's suggestion, in this regard, is off; rather than selling a way for some random influencer to promote themselves, why not consider a qualitative product that is based on real industry knowledge. Whilst both of the above are basic products focused on mainstream adoption, working with people who are slightly more advanced would absolutely give you an opportunity to supersede others in the market.
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Having looked into this sort of thing for my own business, the price for doing a run of books like that will be about £30k for the printing. Illustration would be dependent on how much work is involved.
I got a quote some years back (before inflation) for just over £20k for 1000 premium hard cover books, similar to the following: -
The above were printed by a company called PurePrint in the UK, one of the largest printing companies.
The two primary printers of books, however, are CPI Group or Clays. Clays tends to do monochrome whilst CPI tend to do full colour prints. Pick up any book in the UK and it's highly likely to have been printed by either CPI or Clays.
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If you have the money for something like the above, it would lead to a CENTS business.
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