I have a buddy who is a contractor. He has been in the roofing niche for the past year. We sat drinking coffee, talking about how he gets his leads. I asked him why he doesnt just use facebook ads. I unconscienclly sold him on the idea. During our convo I sold myself as well. So we decided to do an experiment. I would build a simple sales page and run a shoestring budget facebook campaign using my own money since I was so confident in this stratgy. He would pay me $250 for each sold lead. Seemed like a good risk for only 2 hours work and 25 bucks. And if It works, this could be scaled or just a good side hustle to get capital for my true fast lane project.
Here is how it went down.
I used instapage (free trial) to build a simple sales page to gather contact info. He gave me some simple guidelines of how the whole process of getting a new roof from your insurance company and I wrote some copy along side of it.
Here is the landing page:
There was a toranado and a lot of heavy rain in the city. So my idea was to run the FB Ads in those zipcodes affected. I than started googling some images of toranados. I found a image that looked like it could have been taken in a suberb of my city. It was a pretty nasty looking toranado. I doubt the real toranado looked anything like this but I figured this would sensationalize the ad thus draw some eye balls. Plus the photo looked like a someone took it on there phone so it should blend in to the user stream and no look so much like a Ad.
Here is the ad
Setting the demo:
Homeowners
Household income - 75k plus
Age 30 plus
Spread it over 5 zipcodes
Potential audience: 34k
I ran the standard one image Ad with light copy since it didnt allow space for much. I think that was my first mistake. The ad ran for two days: (fri & sat) at a $25 ad buy budget.
Here are the results:
Only 11 visits logged on instapage and one was a test. lol
Not one lead. I am wondering if I should keep gambling with this. Is $25 way too little to pull a lead?
I know my ad could be a lot better and so can some of the copy on my sales page.
Any feedback would be awesome.
Here is how it went down.
I used instapage (free trial) to build a simple sales page to gather contact info. He gave me some simple guidelines of how the whole process of getting a new roof from your insurance company and I wrote some copy along side of it.
Here is the landing page:
There was a toranado and a lot of heavy rain in the city. So my idea was to run the FB Ads in those zipcodes affected. I than started googling some images of toranados. I found a image that looked like it could have been taken in a suberb of my city. It was a pretty nasty looking toranado. I doubt the real toranado looked anything like this but I figured this would sensationalize the ad thus draw some eye balls. Plus the photo looked like a someone took it on there phone so it should blend in to the user stream and no look so much like a Ad.
Here is the ad
Setting the demo:
Homeowners
Household income - 75k plus
Age 30 plus
Spread it over 5 zipcodes
Potential audience: 34k
I ran the standard one image Ad with light copy since it didnt allow space for much. I think that was my first mistake. The ad ran for two days: (fri & sat) at a $25 ad buy budget.
Here are the results:
Only 11 visits logged on instapage and one was a test. lol
Not one lead. I am wondering if I should keep gambling with this. Is $25 way too little to pull a lead?
I know my ad could be a lot better and so can some of the copy on my sales page.
Any feedback would be awesome.
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