Christiano
New Contributor
Pardon my directness, but that's asking a taxi you call to drive you somewhere for free and get him to pay for the gas. Happy to break this down:
These places make money without you. They also have a captured, pre-targeted, audience and the ability to get you in front of them. That still requires effort on their end especially when they are probably in the middle of cross-selling to enhance the ROI on THEIR leads.
As someone who has both developed and managed domestic and international channel distribution (which is what this is in a simpler form), it remains critical to take care of your people.
Think WIN-WIN, mutual benefits. This involves a change in perspective from "me" to "us."
-->What's in it for me? vs What's in it for us?
From the perspective of "me" you see a reduction in margin. From the perspective of us, you see a lead generation opportunity with no cost in marketing investment to produce. Requirement is to build and maintain relationships. The digital world can enable your partners to automate monetizing if you implement that correctly (which is another conversation altogether).
Here is a quick story on the results of this mentality:
In May of 2014, I acquired a Work Visa to work in the US. This required letters of reference for over 5 years of experience specific to the TN category I applied under. This meant reaching out to someone I hadn't talked to in 8 years where I got a response and a yes in 24 hours. We had a good relationship when we worked together. The value of people exceeds the sum of what you perceive them to be. I thought I'd bring this up since you are in the business of not leaving money on the table.
These places make money without you. They also have a captured, pre-targeted, audience and the ability to get you in front of them. That still requires effort on their end especially when they are probably in the middle of cross-selling to enhance the ROI on THEIR leads.
As someone who has both developed and managed domestic and international channel distribution (which is what this is in a simpler form), it remains critical to take care of your people.
Think WIN-WIN, mutual benefits. This involves a change in perspective from "me" to "us."
-->What's in it for me? vs What's in it for us?
From the perspective of "me" you see a reduction in margin. From the perspective of us, you see a lead generation opportunity with no cost in marketing investment to produce. Requirement is to build and maintain relationships. The digital world can enable your partners to automate monetizing if you implement that correctly (which is another conversation altogether).
Here is a quick story on the results of this mentality:
In May of 2014, I acquired a Work Visa to work in the US. This required letters of reference for over 5 years of experience specific to the TN category I applied under. This meant reaching out to someone I hadn't talked to in 8 years where I got a response and a yes in 24 hours. We had a good relationship when we worked together. The value of people exceeds the sum of what you perceive them to be. I thought I'd bring this up since you are in the business of not leaving money on the table.
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