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Below is an email I sent to a friend who was having trouble getting an upsell in his funnel to convert. These are two mindset techniques I use to help navigate past obstacles and uncertainty when moving forward with my business. #2 is probably more practical to most people here.
For your funnel...
I can't help from experience on the practical skills level, but as I was driving home last night, two things that came to mind, which I feel will really help you.
1. Perceptual Positions
This will allow you to get a whole new perspective on why the funnel hasn't converted in the past, and the reasoning that's going on in the customer's mind that tells them not to buy.
Position 1 - Looking through your own eyes
Position 2 - Looking through the other person's eyes
Position 3 - A third party bystander looking at the interaction between you(re site) and the customer)
Position 4 - Viewing the interaction as a while from an upper perspective.
I always ask myself "does this action benefit me, the customer, and society as a whole" From position 3 and 4 - ask those questions and make sure you get a yes for all three. Most entrepreneurs don't go past position 2.
Position 2 - The mental trick to do here is imagine you are actually a customer going through your funnel, looking through their eyes...
See what they are seeing...as if you are them, looking at your offer through their eyes.
Hear what they are hearing...seeing and hearing as if you are them right now.
Feel the emotions they are feeling, as if they are feeling the emotions of going through your funnel.
When you are 100% associated as the customer going through your funnel, feeling as if you are them going through right now....ask yourself "Why am I not buying the upsell?" (Or whatever the problem was).
Whatever comes to mind will help you get clarity. Follow your intuition on this, and ignore the logical thoughts that overrride it.
By seeing *and feeling* through the lens of the customer, it removes a lot of your own biases and mental blocks that get in the way.
2. Future Pacing.
Imagine that it's a time in the future and you already have the funnel profitable and converting and scaled (whatever your exact outcome is).
Imagine that you already have the problem solved, see what you see, hear what you're hearing, and feel those emotions you're feeling...as if you're feeling all of that right now.
Hold those emotions of already having the profitable funnel in the present moment, and then ask yourself, while looking back in time, "What was the solution I already found for this?"
These two techniques are designed to remove any mental blocks and provide clarity in your direction. Make sure to do perceptual position 3 and 4 as well.
Thanks again,
Andrew
Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
Steve Jobs
For your funnel...
I can't help from experience on the practical skills level, but as I was driving home last night, two things that came to mind, which I feel will really help you.
1. Perceptual Positions
This will allow you to get a whole new perspective on why the funnel hasn't converted in the past, and the reasoning that's going on in the customer's mind that tells them not to buy.
Position 1 - Looking through your own eyes
Position 2 - Looking through the other person's eyes
Position 3 - A third party bystander looking at the interaction between you(re site) and the customer)
Position 4 - Viewing the interaction as a while from an upper perspective.
I always ask myself "does this action benefit me, the customer, and society as a whole" From position 3 and 4 - ask those questions and make sure you get a yes for all three. Most entrepreneurs don't go past position 2.
Position 2 - The mental trick to do here is imagine you are actually a customer going through your funnel, looking through their eyes...
See what they are seeing...as if you are them, looking at your offer through their eyes.
Hear what they are hearing...seeing and hearing as if you are them right now.
Feel the emotions they are feeling, as if they are feeling the emotions of going through your funnel.
When you are 100% associated as the customer going through your funnel, feeling as if you are them going through right now....ask yourself "Why am I not buying the upsell?" (Or whatever the problem was).
Whatever comes to mind will help you get clarity. Follow your intuition on this, and ignore the logical thoughts that overrride it.
By seeing *and feeling* through the lens of the customer, it removes a lot of your own biases and mental blocks that get in the way.
2. Future Pacing.
Imagine that it's a time in the future and you already have the funnel profitable and converting and scaled (whatever your exact outcome is).
Imagine that you already have the problem solved, see what you see, hear what you're hearing, and feel those emotions you're feeling...as if you're feeling all of that right now.
Hold those emotions of already having the profitable funnel in the present moment, and then ask yourself, while looking back in time, "What was the solution I already found for this?"
These two techniques are designed to remove any mental blocks and provide clarity in your direction. Make sure to do perceptual position 3 and 4 as well.
Thanks again,
Andrew
Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
Steve Jobs
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