I am going to quote a thread from this forum from just over a year ago because it is so important:
Seeing sooo many posts here about "my fastlane" this and "I want to learn programming" that, or probably the most ubiquitous, "my invention," and yet a lack of what is the MAIN thing that really matters in business: Sales.
Don't fall into the trap that sales/marketing/advertising is somehow beneath you, as that notion may have come from programming that was intended to keep you down, no matter how "well meaning" the source (likely a slowlaner).
Rather than blather on and on let me provide three recommendations for books that, if read, will give you more knowledge than 99% of all business owners on what really works to turn prospects into paying customers:
Claude Hopkins "My Life in Advertising/Scientific Advertising"
John Caples "Tested Advertising Methods"
David Ogilvy "Ogilvy on Advertising"
Disregard that the books were written decades ago. As Hopkins states in "Scientific Advertising," "The principles set down in this book are as enduring as The Alps."
Seeing sooo many posts here about "my fastlane" this and "I want to learn programming" that, or probably the most ubiquitous, "my invention," and yet a lack of what is the MAIN thing that really matters in business: Sales.
Don't fall into the trap that sales/marketing/advertising is somehow beneath you, as that notion may have come from programming that was intended to keep you down, no matter how "well meaning" the source (likely a slowlaner).
Rather than blather on and on let me provide three recommendations for books that, if read, will give you more knowledge than 99% of all business owners on what really works to turn prospects into paying customers:
Claude Hopkins "My Life in Advertising/Scientific Advertising"
John Caples "Tested Advertising Methods"
David Ogilvy "Ogilvy on Advertising"
Disregard that the books were written decades ago. As Hopkins states in "Scientific Advertising," "The principles set down in this book are as enduring as The Alps."
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