Nevermind The Hype: Sales Is The Most Important Thing

[deepestblue]

I am going to quote a thread from this forum from just over a year ago because it is so important:

You need to read and learn sales and marketing.

I have a relative that just got a massage license and opened his own storefront. When I heard this I shook his hand and said congratulations on your move to sales and marketing. He looked dumbfounded and said nope he was a massage therapist.

My response, you want business and you have something to sell and a place to sell it? You don't have money to pay salesmen and marketing? Then you are in sales and marketing.

Good luck.

Seeing sooo many posts here about "my fastlane" this and "I want to learn programming" that, or probably the most ubiquitous, "my invention," and yet a lack of what is the MAIN thing that really matters in business: Sales.

Don't fall into the trap that sales/marketing/advertising is somehow beneath you, as that notion may have come from programming that was intended to keep you down, no matter how "well meaning" the source (likely a slowlaner).

Rather than blather on and on let me provide three recommendations for books that, if read, will give you more knowledge than 99% of all business owners on what really works to turn prospects into paying customers:

Claude Hopkins "My Life in Advertising/Scientific Advertising"
John Caples "Tested Advertising Methods"
David Ogilvy "Ogilvy on Advertising"

Disregard that the books were written decades ago. As Hopkins states in "Scientific Advertising," "The principles set down in this book are as enduring as The Alps."

 

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[Brander]

The principles set down in this book are as enduring as The Alps.

The principles of persuasion still work, but you really have to make it short and succinct for today's audiences. I wonder why then sites that have minimal copy incorporated in the design do so well, in fact do better than 99% of the "direct response" type websites?

 

[Likwid24]

Rather than blather on and on let me provide three recommendations for books that, if read, will give you more knowledge than 99% of all business owners on what really works to turn prospects into paying customers:

Also: "Ca$hvertising" Drew Eric Whitman

And for Sales: "How to Win Friends and Influence People" Dale Carnegie


Anyone have any good books on Marketing or another good sales book? I'm currently reading "Guerrilla Marketing"

 

[theBiz]

And for Sales: "How to Win Friends and Influence People" Dale Carnegie

multi-millionaire handed this to me, told me he has read one page per day for over 10 years over and over again.. of coarse i read it then...changed my life, not some fluff crap, honestly i am happier in my life regardless of money because of it.

 

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[Rickson9]

If an individual can't get a significant number of paying customers, it's just a hobby.

 

[Shad0w]

Im going to order every damn book in this thread! thanks!