http://www.entrepreneur.com/article/233562
Quote:
"The key step that is different is content. It used to be what you would do as a marketer is rent space on somebody else’s marketing assets -- TV shows, websites, the telephone book, the radio -- and you were renting yourself into people’s pockets.
The reality is the cost to create a TV show, a newspaper, a web app, a radio show has dramatically dropped. So why rent space on someone else’s property? Create your own property and audience and rent your own space. Your success now is much more about the width of your brain than the width of your wallet. You don’t need a lot of money to do it."
Great article about marketing and how the old ways are getting ineffective
Quote:
"The key step that is different is content. It used to be what you would do as a marketer is rent space on somebody else’s marketing assets -- TV shows, websites, the telephone book, the radio -- and you were renting yourself into people’s pockets.
The reality is the cost to create a TV show, a newspaper, a web app, a radio show has dramatically dropped. So why rent space on someone else’s property? Create your own property and audience and rent your own space. Your success now is much more about the width of your brain than the width of your wallet. You don’t need a lot of money to do it."
Great article about marketing and how the old ways are getting ineffective
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