ZF Lee
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@MJ DeMarco never said you can't follow your passion. As a matter of fact he makes a point to consistently tell people he can't make their decisions for them. If your goal is to come up with a business that fits the CENTS rules, but your passion doesn't fit those rules then you have to decide whether your passion means more to you than the fast lane.
The passion should come from the SATISFACTION of a customer as the results of your VALUE GIVING.
I went to help out at an artist's charity event last month. They said to me, 'If you weren't here to help, we wouldn't know what to do.'
The work was tiring, but as long as they could do their work better as a result of my help, it was worth it.
Not Fastlane, but the mechanics apply.
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