Dear all,
i would like to get your input on an idea I have.
The idea is to create a product quite similar to this one:
www.blumfeldt.de
With my product you could grow herbs for everyday cooking which will be the main purpose of the growing box. People could also use it to grow first seedlings that can be planted in the garden after reaching a certain height or age (for example tomatoes). Additional value i want to create for the customer compared to competitors is:
1. The grow box will be plug an play. It can be mounted in <5 minutes. Also the first seeds will already be preplanted in the growing-material so the customer can buy the box, get the delivery and start immediately with the growing process.
2. There will be additional content available on how to grow certain herbs or plants with the box in the best way possible. Will be available on the brand's webside.
3. Spare-parts will be available
4. Seeds and/or pre-grown seedlings can be ordered as well (in a 2nd stage of the project)
From my perspective this product/business fullfills all the N.E.C.T.S commandments
Need:
1.
Lots of people want to grow their own stuff at home but don't have the possibility as they are living in a city (no space) and there is no plug an play solution for this available yet (no time and no comfort way of growing your own stuff) .
2.
If you want to plant for example tomatoes in germany you need to start with the seedlings at a certain point of time during the year. This does not always work out as and people need to buy pre-grown seedlings because with a 2nd try of growing their own seedlings people won't hit the time-window to plant the seedlings in the garden. With the box you would have guaranteed results and you would be faster.
I did not find any data on how big this type of industry is in germany but i think it will be growing in the next years. I anybody out there wo has an idea on how to get this data??
--> Need fulfilled
Entry:
As you need to create the product, find manufacturer/suppliers + create content i think entry is not easy, more in the medium-range which is enough in my opinion.
--> entry fulfilled
Control:
I want to be in charge of producing the growing box, the involved electrics, spare parts , content and the seeds or seedlings --> so good control
--> control fulfilled
Scale:
In germany there were 41million housholds in 2019 and i guess this number ist growing
.
If only 1% of all households will buy the product this means 4.1 million potential customers. Let's say i will only deliver to 25% of the market this will still be 1mill customers.
In general i can also try to compete in the US- or Europe-market to increase csutomerbase.
Also i think there will be opportunities to extend the business to more products.
For example bigger boxes or fancier boxes with additional features (for example different lighting profiles for different plants)
--> scale fulfilled
Time:
As i want to preassemble the box in the beginning i guess it can become time comsuming in the beginning.
But I think this can be outsourced at some point.
--> "time" fullfilled
So people out there... what do you think?
i would like to get your input on an idea I have.
The idea is to create a product quite similar to this one:
Urban Bamboo Indoor Garden
Die grüne Oase für zuhause: Im Blumfeldt Urban Bamboo Indoor Garden wachsen und gedeihen nicht nur frische Kräuter und knackiges Gemüse für die Küche, sondern es bringt in seinem dekorativen Bambus-Kleid auch Zimmerpflanzen unkompliziert über das ganze Jahr hinweg in Rekordzeit zum ...
1. The grow box will be plug an play. It can be mounted in <5 minutes. Also the first seeds will already be preplanted in the growing-material so the customer can buy the box, get the delivery and start immediately with the growing process.
2. There will be additional content available on how to grow certain herbs or plants with the box in the best way possible. Will be available on the brand's webside.
3. Spare-parts will be available
4. Seeds and/or pre-grown seedlings can be ordered as well (in a 2nd stage of the project)
From my perspective this product/business fullfills all the N.E.C.T.S commandments
Need:
1.
Lots of people want to grow their own stuff at home but don't have the possibility as they are living in a city (no space) and there is no plug an play solution for this available yet (no time and no comfort way of growing your own stuff) .
2.
If you want to plant for example tomatoes in germany you need to start with the seedlings at a certain point of time during the year. This does not always work out as and people need to buy pre-grown seedlings because with a 2nd try of growing their own seedlings people won't hit the time-window to plant the seedlings in the garden. With the box you would have guaranteed results and you would be faster.
I did not find any data on how big this type of industry is in germany but i think it will be growing in the next years. I anybody out there wo has an idea on how to get this data??
--> Need fulfilled
Entry:
As you need to create the product, find manufacturer/suppliers + create content i think entry is not easy, more in the medium-range which is enough in my opinion.
--> entry fulfilled
Control:
I want to be in charge of producing the growing box, the involved electrics, spare parts , content and the seeds or seedlings --> so good control
--> control fulfilled
Scale:
In germany there were 41million housholds in 2019 and i guess this number ist growing
. If only 1% of all households will buy the product this means 4.1 million potential customers. Let's say i will only deliver to 25% of the market this will still be 1mill customers.
In general i can also try to compete in the US- or Europe-market to increase csutomerbase.
Also i think there will be opportunities to extend the business to more products.
For example bigger boxes or fancier boxes with additional features (for example different lighting profiles for different plants)
--> scale fulfilled
Time:
As i want to preassemble the box in the beginning i guess it can become time comsuming in the beginning.
But I think this can be outsourced at some point.
--> "time" fullfilled
So people out there... what do you think?
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