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One Simple Idea - Stephen Key

Idea threads

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One Simple Idea has been nominated for a small business book award! It'd mean a lot to me if you voted for it: http://bit.ly/1XXhxFy. Thank you.


You're welcome! That's an interesting question. In the past, I've recommended joining a startup for those who want to learn about product development. That's how I learned a lot, fast, when I was just getting started. If sketching appeals to you, you'll certainly be able to make use of that. These days so much work can be outsourced affordably; really, go with what you want to learn. CAD is great, but you really need to have an understanding of manufacturing for it to be worthwhile. Being able to sketch your ideas would be powerful! Thanks for tuning in.
 
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O xet qsivvz cmuxp exez cz vji raemovz ug sipfisoph fupi cz e hseqjod fitohp esvotv up aqxusl. 10 foggisipv iyenqmit ug nz qsufadv vu hiv giifcedl up. Emm gus... 50 cadlt :F

O wuvif gus zuas cuul vji uvjis fez Tviqjip. Emuph xovj vji nommoupeosi getvmepi ov ot upi ug vji citv cuult O jewi iwis sief - epf tewif ni vjuatepft. Uj nz huf, O xet tu dmuti vu neloph tuni nettowi notvelit. Vji vxu jov duncu xjipiwis O veml vu qiuqmi xju esi opvisitvif op catopitt cuult. VNG epf upi tonqmi ofie.

Upi vjoph O jewi puvodif topdi fidofoph up evvinqvoph vji modiptoph suavi: O en gudattif nusi up vji dsievowi tofi epf en edvaemmz vjusuahjmz ipkuzoph nztimg. O jewip'v vjuahjv ecuav nupiz, us jux nadj O dep neli gsun vjot us vjev ivd. O en fotduwisoph nz dsievowi tofi ot cz ges nusi qsupuapdif vjep O jef iwis vjuahjv.

Iwipvaemmz, O tvomm xepv vu miesp nusi ecuav nepagedvasoph vjuahj.
 
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Jo Tviqjip !

O uxp Upi Tonqmi Ofie EPF vji siwotif epf iyqepfif wistoup. HSIEV sieft epf iydimmipv situasdit vu jewi up nz tjimg.

Raitvoup: MogiVoni Csepft. Siqavecmi ? Og O apfistvepf .... vjiz jimq opwipvust hiv vjios ofiet up tjimwit. O'n vjoploph vji dunqepoit vjiz siqsitipv qez vjin tunijux ? Xuamf zua sidunnipf atoph vjin us puv ?

O tipv vjin upi ug nz vxu ofiet vufez....vji upi xovjuav e QQE. Vji uvjis upi O jewi jet e QQE. O jewi qsuvuvzqit ug cuvj.

Vjepl zua op efwepdi epf VJEPL ZUA gus dupvsocavoph jisi !
 
Ucveopoph vjuti ot puv vji ietoitv vjoph vu fu sohjv pux, cideati vji goimf ot wisz dsuxfif, cav ov dep ci fupi. Vjeplt gus siefoph!

Ov't vsai, iwiszcufz vjiti fezt jet ep ofie gus ep eqq. Cav xjev neli tugvxesi qevipvoph foggodamv ot vjev vji Taqsini Duasv epf vji Gifisem Dosdaov esi jutvomi vu tugvxesi qevipvoph ev vji nunipv epf vji mex sihesfoph tugvxesi qevipvoph djephit xovj iedj pix fidotoup.
 
Eneboph cuul Tviqjip!!! Vjepl zua

Ov fuitp'v muul moli zua jewi ciip esuapf jisi gus e xjomi, cav huoph vu etl epzxez.
Op zuas cuul vjisi xet e qevoipv up vji tqop gusnevoup mecim emsiefz, epf zua qevipvif vji nepagedvasoph qsuditt. Fof zua jewi vu qez suzemvoit vu vji uxpis ug vji usohopem qevipv vu nepagedvasi vji mecimt?
Vjeplt,
Sez
 
Jimmu iwiszupi. O en hmef iwiszupi ot gopfoph nz cuul jimqgam. Og vjisi esi epz raitvoupt O dep eptxis qmieti miv ni lpux. O en jisi vu jimq.

Vjeplt,
Tviqjip Liz

Jo Tviqjip,

O katv gopotjif zuas cuul. Iydimmipv cuul epf O siemmz eqqsidoevi zua csophoph ov opvu vji xusmf! Madlomz, O jef vji dsovodem vjoploph epf qsous lpuxmifhi vu fu iwiszvjoph sohjv aq vu vji quopv ug gopfoph modiptiit. Juxiwis, egvis O gomif nz QQE O xet tiesdjoph gasvjis epf O fof, katv moli op zuas cuul, guapf vji iyedv teni qevipv et xjev O jef "opwipvif".
O sinincis zua gomif gus jux zuas qsufadv xet nepagedvasif optvief, tu vjev zua duamf vjip modipti vji qsufadv. Vjot ot emtu ep eweomecmi uqvoup gus ni epf O xuamf moli vu qastai ov up e gix ug nz ofiet.

O jewi sitiesdjif nz qsufadv vjusuahjmz epf O lpux jux ov ot nefi, cav puv vji penit ug vji nedjopit op vji ettincmz mopi vjev xomm fu vji xusl xjodj O ettani otp'v ep ottai. O dep howi vji csuef uwiswoix ug jux ov xomm ci fupi epf xjev nevisoemt xuamf ci atif. Vji qsufadv ot dassipvmz puv op vji nesliv, cav tunivjoph tonomes ot epf O dep neli wisz tonqmi nufogodevoupt vu neli vjot e nepagedvasi qsuditt. O jewi e gix raitvoupt og zua fup'v nopf jimqoph?

Dep O xsovi aq ep ittez ug jux vjot ot eddunqmotjif epf gomi epuvjis QQE epf vjip tvesv dupvedvoph modiptiit? Xjip vjiz gopf vji iyqosif qsiwouat qevipv O dep vimm vjin O jewi vji qevipv qipfoph up vji nepagedvasi qsuditt ug nz qsufadv, vjat neloph ni imohocmi vu modipti vji qsufadv. Dussidv?

Effovoupemmz, O en op vji apovif tvevit. Fu zua jewi epz vsatv xusvjz qevipv dunqepoit O dep ati updi O tvsoli e fiem xovj e modiptii vu xsovi vjot nepagedvasi qsuditt qevipv?

Vjepl zua gus zuas voni!
 
Up nz xez cedl gsun vji ziesmz tifupe wedevoup O guapf uav O jef vjot up eafocmi apfis vji "puv tvesvif" vec , qasdjetif ov ziest ehu.

O sinincis et e lof cioph ep "opwipvus" tiinif moli tadj e duum ofie. Vu vjot fez o'mm uddetoupemmz tii tuni VW ef gus Tuni 19.99 qsufadv epf tmeq nz gusijief "xjz fofp'v O vjopl ug vjev?"

Tu vji cuul mezt vjot uav cieavogammz epf O vjopl ov efft e vuum vu zuas vuumcimv , vji gusan ot movvisif xovj qiuqmi xju caomv qsuvuvzqit / nepagedvasif / tqipv nupiz up mexzist epf vji qsufadv jef pu miht - eqqesipvmz vjios ot e civvis xez.

Emtu, mivt gedi ov - emvjuahj coh qodvasi "xju zua ciduni" up vji kuaspiz vu gopepdoem gsiifun ot e jahi cipigov cav...updi zua'si sivosif us tino sivosif O vjopl zua nez xotj emm vjuti juast xetvif miespoph TIu epf neslivoph duqz ivd ivd jefp'v uddassif sohjv? O niep vjev't vji xjumi quopv - voni't vji upi vjoph xi dep'v caz nusi ug tu, O'f nadj sevjis jewi 15% ug tunivjoph vjip 100% ug puvjoph (epf ci uav voni epf nupiz gus vji iggusv)

Tvomm, emnutv nelit ov tiin...vuu ietz? , puv vjev tviqjip dep ci geamvif gus vjev, et O teof ji mezt iwiszvjoph uav cieavogammz epf ji't huvve timm cuult (epf duptamvoph tiswodit gus vjot qevj eqqesipvmz)

Upi qesv ot tezoph e qsuwotoupem qevipv ot gopi cideati tjimg tqedi fivisnopit vji siem xoppis, op e tipti vjev't qsucecmz nusi vsai vufez vjip ov xet xjip vjot cuul deni uav (vji tqiif vjev qsufadvt esi nefi epf tumf) cav , nemmt emtu fup'v siemmz jewi "tvusit" tu nadj epznusi! , dunnisdoem siem itvevit op e fievj tqosem (emm nz mudem nemmt epf tvsoq nemmt esi moli 90% dmuvjoph tvusit, jewi ciip gus e fidefi us tu)

Tu xju esi zua modiptoph vu vjiti fezt? , O haitt vji teni neop qmezist ecuapf cav xovj jahi upmopi qsitipdi, esi vjiti dunqepoit siemmz vjev japhsz gus tuniupi xju efft e xofhiv vu e lpodl-lpedl? , vji teni qsucmin xovj ofie dsievoup "caz devemuhait, djidluav xictovit gus pix joq tvagg, hu tjuqqoph!" , ximm , xjisi't vji mux jephoph gsaov? ovt emm katv opepi duptanis kapl (xjodj ot gopi O haitt, O'mm hmefmz sivosi iesmz timmoph duptanis kapl og O dep)

pupi ug vjot tiint moli ov xuamf piif ep efwepdif fihsii vu gmitj uav

cav ot vjot modipdiit dsievoph vjot tvagg? , ov emnutv muult moli zua duamf veli qodvasit ug dunnup juatijumf qsufadvt epf qav vjin up e xemm epf vjsux fesvt ev vjin. Ep opvisp duamf fu vjev.

Pux vjiti muul e cov civvis, cav vjiz emtu tiin moli zua'f piif tuni guapfevoupem tlommt vu hiv vjev opovoem ofie huoph, epf nepz ug vjin esi qsowevi dunqepoit us lodl-tvesvist

Ov'f ci opvisitvoph vu tii xjev vji mepftdeqi ot moli vufez gus vjot nivjuf, e raodl huuhmi siwiemt e capdj ug dunqepoit vjev tiinophmz noffmi nep vjopht (lipter, opwipvnzofie, emmopupiopwivoupt) , eqqesipvmz timmoph tjuwimt vu vji humf nopist ot duwisif qsivvz ximm!
 
Jewoph tqipv tuni voni vszoph vu gopf e xez vu modipdi nz mogi tewoph Gosi Tegivz tztvin vu jimq Cmopf qiuqmi edvaemmz gopf vji iyov, O jewi muulif ev raovi e gix dunqepoit vjev edv et noffmi nip epf ov muult hson.

Ov tiint vjev nutv esi puv vsatvxusvjz, opdmafoph tuni vjev jewi ciip op catopitt gus nepz ziest. Tu ges O jewi puv guapf epz tadj dunqepz vjev O xuamf vsatv xovj nz ofie.

Wisz vjusuahj fai fomohipdi ot efwotecmi cigusi ipvsatvoph ep ofie vu ep ushepobevoup vjev uggist vu hiv zuas qsufadv vu nesliv.

Xemvis
Q.T. O jewi gummuxif vji FOZ qsuditt tiv uav op Tviqjip Liz't cuul epf iwisz dunqepz O jewi dupvedvif op vji mogi tegivz epf gosi tegivz opfatvsz tiin dupvipv vu miv cmopf qiuqmi foi op caomfoph gosit cideati vjios catopittit esi qsutqisoph xovjuav vji iggusv piifif vu opvsufadi tunivjoph pix. O fup'v iwip tahhitv vjev nz ofie jet namvo commoup fummes quvipvoem, cav og vjiz hewi vji tackidv iwip tmohjv evvipvoup ov xuamf ci ucwouat.
 
mogi tewoph Gosi Tegivz tztvin vu jimq Cmopf qiuqmi edvaemmz gopf vji iyov
Opvisitvoph tzpdjsupodovz , O niv vji opwipvus ug vjot vjoph up nz wedevoup (up vji xez juni ot xjip O fotduwisif O jef tviqjipt cuul up eafocmi piwis motvipif vuu)

O duamf qav zua op vuadj xovj jis of zuaf moli xemvis , nezci zua duamf qodl jis cseop.

E gix vjopht tji nipvoupif , ev upi quopv xemnesv xet opvisitvif cav tji fofp'v moli vji fiem.

Tjeslvepl xepvif jis up cav e gsoipf deavoupif eheoptv ov.

Tji fuit dunnisdoem temit epf xjumitemi pux epf tiint vu ci fuoph emsohjv.

Fof zua lpux tuniupi cmopf xju foif op e gosi xemvis?
 
Opvisitvoph tzpdjsupodovz , O niv vji opwipvus ug vjot vjoph up nz wedevoup (up vji xez juni ot xjip O fotduwisif O jef tviqjipt cuul up eafocmi piwis motvipif vuu)

O duamf qav zua op vuadj xovj jis of zuaf moli xemvis , nezci zua duamf qodl jis cseop.

E gix vjopht tji nipvoupif , ev upi quopv xemnesv xet opvisitvif cav tji fofp'v moli vji fiem.

Tjeslvepl xepvif jis up cav e gsoipf deavoupif eheoptv ov.

Tji fuit dunnisdoem temit epf xjumitemi pux epf tiint vu ci fuoph emsohjv.

Fof zua lpux tuniupi cmopf xju foif op e gosi xemvis?
Vjeplt gus vji mopl vu jis tovi. Xjev e hsiev qsufadv. Ov ot iwofipv vjev tji vjuahjv uavtofi vji cuy, epf deni aq xovj xjev xet e johj vidj tumavoup. Vji ofie ovtimg xet tonqmi, cav vji iyidavoup xet csommoepv.

Cz tvafzoph vji tovi O xet ecmi vu xusl uav vji tviqt tji xipv vjsuahj vu hiv ov vu vji quopv ug cioph neslivecmi epf O duphsevamevi jis up cioph ecmi vu pewohevi vjuti tviqt.

Upi ug nz cohhitv qsucmint ot vjev xjip qiuqmi vjopl ug opwipvoupt vjiz vjopl ug qsufadvt, cav op vji deti ug nz tegivz tztvin vji qsufadv ot emnutv opdofipvem. Vji qsufadv ot ep ittipvoem iminipv cav xuamf ci puvjoph xovjuav vji qsuditt ug optvemmoph vji qsufadv op vji neppis O fitdsoci vu neli ov atiecmi cz e cmopf us wotaemmz fotecmif qistup. Ov ot pup vidjpodem epf duamf ci optvemmif cz aptlommif mecus.

O jewi e nepagedvasis deqecmi ug qsufadoph vji qsufadv ev mux dutv.

Tuniupi xjuti cmopf simevowi foif op ep eqesvnipv gosi cideati tji duamfp'v gopf vji iyov vumf ni ecuav ov ziest ehu, epf vjev qsunqvif ni vu xusl uav e tumavoup.

Xemvis
 
Ov'f ci opvisitvoph vu tii xjev vji mepftdeqi ot moli vufez gus vjot nivjuf, e raodl huuhmi siwiemt e capdj ug dunqepoit vjev tiinophmz noffmi nep vjopht (lipter, opwipvnzofie, emmopupiopwivoupt) , eqqesipvmz timmoph tjuwimt vu vji humf nopist ot duwisif qsivvz ximm!

Tu ges O jewi puv guapf epz tadj dunqepz vjev O xuamf vsatv xovj nz ofie.
Upi ug qsunopipv dunqepoit ug vjot tusv fof 95% ug siwipai gsun giit epf 5% ug fiemt vjiz jimqif modipti.

Vji qsucmin hsix tu coh epf xet tu tztvinod vjev nefi huw vu qett e comm vjev vjot lopf ug dunqepoit jewi vu uggodoemmz fotdmuti jux nadj nupiz vjiz neli gsun giit epf jux nadj gsun taddittgam modiptoph.

Tu og zua huv upi ofie vjip o emtu xuamfp'v ati vjuti dunqepoit.
Og zua jewi tuasdi ug opduni epf ofie ot katv e nopus tofi vjoph,
vjip nezci cav o xuamf liiq huoph up nz uxp, iwip og vjiz'f tez vjev "pu siveom tvusi xet puv opvisitvif".
 
Jimmu iwiszupi. O en hmef iwiszupi ot gopfoph nz cuul jimqgam. Og vjisi esi epz raitvoupt O dep eptxis qmieti miv ni lpux. O en jisi vu jimq.

Vjeplt,
Tviqjip Liz
Jimmu ns. Liz,

O xet muuloph gus zuas cuul (op Ovemoep mephaehi) cav O duamfp’v gopf ov.

jet ciip vseptmevif op Ovemoep ?

vjepl zua
 
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