Blue1214
Regular Contributor
- Joined
- Jun 26, 2014
- Messages
- 71
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Here's a tip I give to anyone who is struggling with sales.
Figure out what your target customer cares about. How to do this?
Here's an example;
Upon searching amazon for harness reviews,
You can find all of the negative and positive things people have said.
These are things they care about that you can use to your advantage.
If this was my shop, "no more pulling and tugging" would have been a headline I would have immediately tested.
I always try to get my headlines, benefits, features, outcomes from real people who have actually used a product. This is their voice, their concerns, not yours.
But be careful, this is not about stealing reviews, it is about LEARNING WHAT THEY CARE ABOUT!
Always do your market research.
Your website, aside from the other issues discussed, doesn't get across many benefits to your product.
**Apparently this woman got a discount for that review, so maybe hers is a little more biased, but you get the idea.
Figure out what your target customer cares about. How to do this?
Here's an example;
Upon searching amazon for harness reviews,
You can find all of the negative and positive things people have said.
These are things they care about that you can use to your advantage.
If this was my shop, "no more pulling and tugging" would have been a headline I would have immediately tested.
I always try to get my headlines, benefits, features, outcomes from real people who have actually used a product. This is their voice, their concerns, not yours.
But be careful, this is not about stealing reviews, it is about LEARNING WHAT THEY CARE ABOUT!
Always do your market research.
Your website, aside from the other issues discussed, doesn't get across many benefits to your product.
**Apparently this woman got a discount for that review, so maybe hers is a little more biased, but you get the idea.
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