MJ DeMarco
I followed the science; all I found was money.
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I like food entrepreneurship so much, I wrote an entire book about it; The Great Rat Race Escape.
Culture is waking up to how their food is poisoning them.
This is a huge opportunity.
Culture is hungry for healthier alternatives, even marginally.
Culture wants options that aren't filled with chemicals and unknown substances.
Culture wants their food to make them feel like they are making the right decisions.
Take a look at this:
1.38 oz -- a bag like this would sell for about $5.
That's nearly $55/pound at the retail level.
My guess is the cost to product these chips is about $10/pound.
And of course there is this: this is like the vegan soup product the Trotmans' started in 2020 in TGREE. Notice how this is "vegan" but is NOT the focal point. It is only just one element in the value skew list such as Non GMO, Dairy Free, Keto Friendly, etc., Four years later, the product is in Costco.
What kind of food can you make healthier?
What kind of snacks can bridge the gap between unhealthy and healthy?
What do you wish there was easily available?
Culture is waking up to how their food is poisoning them.
This is a huge opportunity.
Culture is hungry for healthier alternatives, even marginally.
Culture wants options that aren't filled with chemicals and unknown substances.
Culture wants their food to make them feel like they are making the right decisions.
Take a look at this:
1.38 oz -- a bag like this would sell for about $5.
That's nearly $55/pound at the retail level.
My guess is the cost to product these chips is about $10/pound.
And of course there is this: this is like the vegan soup product the Trotmans' started in 2020 in TGREE. Notice how this is "vegan" but is NOT the focal point. It is only just one element in the value skew list such as Non GMO, Dairy Free, Keto Friendly, etc., Four years later, the product is in Costco.
What kind of food can you make healthier?
What kind of snacks can bridge the gap between unhealthy and healthy?
What do you wish there was easily available?
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