Lex DeVille
Sweeping Shadows From Dreams
FASTLANE INSIDER
EPIC CONTRIBUTOR
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I was one of them years ago. My first year studing coaching (real coaching with some coaching legends, btw) was also a year looking for ways to share it and monetize it. Always sorrounded by people trying to do the same. After meet a lot of people working on it who was really, really lost (80% I could say), I give up. I stopped enjoying it, because I saw that most people who thrived in that business were really incongruous with what they taught.
My experience was similar in many ways. You get around coaches and quickly realize a lot of people are full of sh*t. Even though they were easily some of my highest paying clients, I felt burned out with the stupid crap they sold.
My time was mainly spent around female coaches. Male coaches pitch the same crap, but like to add PUA tactics, so I didn't work with them much. In the female market it's more about emotion and make-me-gag slogans.
• It's time to live your truth
• Be uniquely you
• Align with your inner purpose
• Step into the woman you know you are
• From passion to profits <--- an actual slogan of the coach I refunded $6k in copywriting after realizing how full of sh*t she was.
gag gag gag gag gag gag gag gag gag
To be clear, I don't have any qualms with female empowerment. But the way it's being packaged and sold is insane.
What's more insane is people actually buy it!
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