This was just announced, and looks to hold a lot of promise in how you can reach exactly the audience you want based on their purchase history:
Full article here:
Amazon's New Mobile Ad Network Is A Huge Threat To Google - Business Insider
Think of some of the possibilities this could bring into advertising YOUR product. :icon_super:
Imagine a women’s shoe brand being able to serve ads for a particular pair of heels only to women who have owned a similar pair, have purchased that pair years ago and need to replace them. That’s a possibility if Amazon can recognize app users and match them to their Amazon account. To do that the user would have at least needed to download the app through the Amazon Appstore.
The key here is that currently, Google cannot do anything like that. Amazon may know what shoes you bought in the past, Google does not. Being able to target ads at users with known purchase histories is a goldmine for advertisers.
Full article here:
Amazon's New Mobile Ad Network Is A Huge Threat To Google - Business Insider
Think of some of the possibilities this could bring into advertising YOUR product. :icon_super:
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