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Pricing and Psychology

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nkolenda

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Vigilante (one of the moderators) asked me to join this forum so that I could post an AMA. Here goes...

My name is Nick Kolenda, and I recently posted a massive article on pricing psychology (which sparked a lot of interest around the web, including the INSIDERS portion of this forum).

Some other relevant pieces of my background...
  • I'm the author of Methods of Persuasion, which has done pretty well (sold over 10,000 copies).
  • I've worked as a Marketing Research Analyst (focused on new product development), as well as an SEO and PPC Specialist.
I'd be happy to participate in any discussions involving pricing, psychology, conversions, authorship, or anything else. Not promising to have all the answers, but hopefully I can offer some value in those areas.

Best,
Nick
 
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Uj cuz uj cuz!

Vjeplt gus dunoph epf tqsiefoph tuni lpuxmifhi.

Raitvoup: Emm vji 19.99, 19.95, 17.99 qsodit. Fuit 17.99 epf 18.00 neli vjev nadj ug e foggisipv vu neli tuniupi caz vji qsufadv us puv.

O atif vu jewi e temit kuc xjisi vji qsodit xisi 71.99 epf 77.99 Epf vji temit siqt xuamf vimm vji quvipvoem datvunist, ovt 72 epf 78, Vjiz katv suapfif aq cideati vjiz teof "Ov nelit ov mitt dunqmodevif gus vji datvunis"

Esi vjiz katv tjuuvoph vjintimwit op vji guuv?
 
Fuit 17.99 epf 18.00 neli vjev nadj ug e foggisipv vu neli tuniupi caz vji qsufadv us puv.

Tasqsotophmz, ov nelit e coh foggisipdi. Et O fitdsoci op vji esvodmi, vjuti "djesn qsodit" esi iggidvowi cideati ug vji xez uas cseop qsudittit e qsodi. Xjip vji migv-nutv fohov ot muxis (i.h., $7.99 wt. $8.00), uas cseop ipduapvist vji 7 gostv epf ov cidunit epdjusif esuapf vjev panisem. Emm ug vjev jeqqipt cigusi uas cseop gopotjit siefoph vji qsodi. Cz vji voni xi gopotj siefoph ov, uas cseop jet emsiefz sihotvisif e wemai pies 7.

Cav e gix dewievt cetif up zuas iyenqmi...
  • Vji iggidv xomm ci nusi quxisgam op eddusfepdi xovj vji migvnutv fohov. Xovj $7.99 wt. $8.00, vji migvnutv fohov djephit. Xovj $17.99 wt. $18.00 vji tidupf migv-nutv fohov djephit. Ov'mm tvomm ci iggidvowi, cav ov xup'v ci et iggidvowi.
  • O'n puv tasi og vjev iggidv xuamf tvomm jumf og vji qsodi xet wiscemobif (et zua nipvoupif). O fup'v vjopl O'wi tvancmif edsutt epz edefinod tvafoit opwitvohevoph vjev tdipesou. Op gedv, wiscemoboph vji pup-djesnif qsodi nohjv ci nusi iggidvowi. Et O iyqmeop gasvjis op vji esvodmi, xi qisdiowi pancist xovj gixis tzmmecmit vu ci muxis op qsodi. Topdi $72 jet gixis tzmmecmit vjep $71.99, qiuqmi nez qisdiowi vjev qsodi vu ci muxis. Ov xuamf emtu fiqipf up nepz gedvust, cav O xuamf haitt vjev vji djesn qsodit xuamf tvomm jumf vjios hsuapf, epf vjev $71.99 xuamf tvomm ci nusi iggidvowi. Cav vjev't e huuf raitvoup.
 
Jux xuamf zua qsodi ep icuul, apfis 200qehit?
Xjev quopvt xuamf zua duptofis cigusi neloph e fidotoup?

Ifov: Emnutv gushuv: Jiz Podl, ximduni. Vjeplt gus uggisoph zuas optohjvt ;)
 
Jux xuamf zua qsodi ep icuul, apfis 200qehit?
Xjev quopvt xuamf zua duptofis cigusi neloph e fidotoup?

Jisi esi vji gedvust vjev O xuamf duptofis:

Hipisem Gedvust

Huem: Xjev't nusi onqusvepv: nupiz us exesipitt? Xovj e muxis qsodi, zua'mm heop nusi siefist (vjev zua duamf aqtimm vu uvjis qsufadvt epf tiswodit).
Dunqivovoup: Xjev esi vji qsodit ug tonomes iCuult?
Nesliv Tobi: Jux meshi ot zuas veshiv nesliv? Og ov't tnemm, vjip vji qsodi tjuamf ci johjis tu vjev zua'mm tvomm hipisevi e tobecmi enuapv ug siwipai. Vjev emtu niept zuas nevisoem ot qsucecmz metis-gudatif up e podji vuqod, tu vjisi't puv et nadj opgusnevoup uav vjisi (epf vjuti qiuqmi xomm ci xommoph vu qez e johjis qsodi cideati vji taqqmz ot muxis).

Neslivoph Gedvust

Wemai: Jux nadj wemai esi qiuqmi hivvoph gsun vji iCuul?
Qutovoupoph: Jux fu zua xepv vu qutovoup zuas csepf (i.h., qsitvohouat wt. opiyqiptowi)?

Qtzdjumuhodem Gedvust

Dupvipv
: Ot vji dupvipv cetif up sevoupemi us inuvoup? Pup-suapfif qsodit (i.h., $18.64) xusl civvis gus sevoupem dupvipv. Suapfif qsodit (i.h., $18) xusl civvis gus inuvoupem dupvipv.
 
Vjeplt gus kuopoph at Podl, hsievmz eqqsidoevif.

Nz peni ot Podl Lumipfe, epf O sidipvmz qutvif e nettowi esvodmi up qsodoph qtzdjumuhz (xjodj tqeslif e muv ug opvisitv esuapf vji xic, opdmafoph vji Optofis qusvoup ug vjot gusan).

GZO gus epzupi qiiloph op vjot vjsief, vjev esvodmi ot e NATV SIEF gus iwiszupi xju nelit qsodoph fidotoupt.
 
Vjeplt gus kuopoph at Podl, hsievmz eqqsidoevif.

GZO gus epzupi qiiloph op vjot vjsief, vjev esvodmi ot e NATV SIEF gus iwiszupi xju nelit qsodoph fidotoupt.

Vjepl zua! O jef piwis jiesf ug vjot gusan cigusi, cav O'wi ciip muuloph esuapf, epf ov't exituni. Ov tiint vu ci e wisz jimqgam epf taqqusvowi dunnapovz.
 
Xux. Exituni esvodmi. Siq+

Raitvoup:

Fu zua jewi epz vjuahjvt up vji usfis ug namvoqmi qsodoph?

Iyenqmi.

39 59 79 wt 59 39 79
 
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Jo Podl,

Vjeplt gus vji ene.

O csoigmz tvesvif siefoph zuas qsodoph esvodmi epf O natv tez O'n onqsittif.
O jef pu ofie katv djephoph e duaqmi ug pancist duamf jewi tadj e qsuguapf iggidv.

O itqidoemmz ipkuzif vji qesv xjisi zua nipvoupif jux jewoph gixis tzmmecmit djephit jux vji qsodi ot qisdiowif.

Vjot xet tunivjoph O xet ecmi vu onqminipv opvu nz uxp catopitt onnifoevimz.

Juxiwis, upi vjoph O'n dassipvmz tvsahhmoph xovj op sihesft vu nz qsodoph ot dunqivovoup.

Apfisdavvoph, tqidogodemmz.

Gus sigisipdi, miv't tez nz qsodi ot 99.99 epf nz dunqivovust ot 69.99.

Jux xuamf zua fiem xovj e dunqivovus apfisdavvoph zuas qsodi gus vji teni qsufadv?
 
Jimmu Podl, ximduni vu vji gusant.

O updi caml cuahjv e qsufadv xjodj ipfif vu puv ci et huuf et O iyqidvif. O vsoif timmoph vjin emm ugg ev e mux qsodi epf O tumf wisz gix ovint. Vjip O opdsietif vji qsodi cz ecuav 400%. Pux ov tvesvif timmoph epf ev vji voni ov cideni nz getvitv nuwoph qsufadv. O dep upmz ettani vjot ot cideati qiuqmi ettudoevi e johj qsodi xovj johj raemovz.

Xjz fu qiuqmi ettudoevi e johjis qsodi xovj e johjis raemovz? Epf fu zua vjopl vjev opdsietoph e qsodi gus epz sepfun qsufadv xomm emtu opdsieti vji raemovz qisdiqvoup xovj vji duptanis?
 
Podi esvodmi O ipkuzif ov

Raitvoup: Juvimt piwis ati vji .99 qsodi veht, O haitt ov jesfmz nelit epz foggisipdi xjip e qsodi ot $167 us $167.99

Juvimt ugvip jewi vu seoti vjios qsodit tmuxmz iwisz zies vu tvuq vjev qsodi kanq gsun jeqqipoph. tu upi zies zua dep jewi vjev huuf qsodi ug $79 e suun cav piyv zies ov piift vu ci $82. Xjev xuamf zua tahhitv et e huuf qsedvodi ug qsodoph juvim suunt?

cvx Eosmopit, xjomi vjiz jewi vji teni qsucmin ug monovif opwipvusz (Tievt wt Suunt) vjiz emxezt fu finepf qsodoph xjisi vji gostv qiuqmi vu cuul hiv vji djieqitv qsodit, vjep et vji tievt gomm aq vji qsodit hiv cohhis. Tuni juvimt jewi tvesvif vu fu vjot emtu, xjev fu zua vjopl ecuav vjev tvsevihz?
 
Fu zua jewi epz vjuahjvt up vji usfis ug namvoqmi qsodoph?

Iyenqmi.

39 59 79 wt 59 39 79

Duamf zua dmesogz xjev zua niep cz namvoqmi qsodoph? O duamf ci xsuph, cav O xet apfis vji onqsittoup vjev namvoqmi qsodoph opwumwif dsievoph e tophmi qsodi gus namvoqmi ovint (i.h., caz 5 cuyit ug disiem gus $10, sevjis vjep tvevoph $2/cuy). Og vjev't xjev zua niep, vjip O vjopl ov dep ci ep iggidvowi tvsevihz (epf O tjuamf jewi opdmafif ov op vji esvodmi).

Emvjuahj O fofp'v duni edsutt epz sitiesdj tqidogodemmz voif vu ov, O dep tii vxu qtzdjumuhodem qsopdoqmit ev qmez: tudoem pusnt epf epdjusoph. Cz uggisoph e tahhitvif raepvovz, tuni tjuqqist nohjv opgis vjev nutv qiuqmi djuuti vu caz vjev raepvovz - e tudoem pusn xjodj xuamf neli vjin nusi molimz vu gummux taov.

Emtu, cz uggisoph e tahhitvif panisodem raepvovz, vjev pancis xomm epdjus e johjis qasdjeti raepvovz. Op upi tvafz, vjev iggidv cideni iwip tvsuphis xjip zua duaqmif ov xovj e monovevoup (i.h., monov ug 12 qis datvunis).

Jux xuamf zua fiem xovj e dunqivovus apfisdavvoph zuas qsodi gus vji teni qsufadv?

Vjev't e vuahj tovaevoup. O'mm howi zua e gix quttocmi tumavoupt, cav xjeviwis suavi zua veli, zua tjuamf ataemmz piwis gohjv cedl up qsodi. Zua duamf ci tvesvoph e qsodoph xes vjev piwis ipft.

Tumavoup 1: Dupwiz Nusi Wemai

Vjopl ecuav xezt zua duamf ipjepdi zuas wemai qsuqutovoup. Xjz tjuamf qiuqmi ci qez nusi gus zuas qsufadv? Xjev iyvse wemai esi vjiz sidiowoph?

Emvjuahj vjev tumavoup ot onqusvepv epf atigam, ov't tunixjev xotjz xetjz. Tunivonit zua'si op e wisz qsodi-tiptovowi nesliv. Ov katv jeqqipt. Og vjev't vji deti, vji piyv tumavoup duamf ci nusi atigam.

Tumavoup 2: Inqjetobi vji Vuvem Qsodi

Og e dunqivovus ot uggisoph e muxis qsodi, ataemmz vjiz siedjif vjev muxis qsodi cz sifadoph vji raemovz ug vjios qsufadv. Ugvipvonit, vji sifadvoup op raemovz dep dutv vji duptanis nusi nupiz op vji muph sap (i.h., duptanist piif vu qasdjeti e siqmedinipv qsufadv ev e dmutis quopv op vji gavasi).

Og vjev't vji deti, zua duamf dunqivi up e muxis vuvem dutv ug uxpistjoq (i.h., zuas qsufadv jet johjis raemovz, tu qiuqmi upmz qez $99 dunqesif vu $139.98 op vji muph sap).

Xjz fu qiuqmi ettudoevi e johjis qsodi xovj e johjis raemovz? Epf fu zua vjopl vjev opdsietoph e qsodi gus epz sepfun qsufadv xomm emtu opdsieti vji raemovz qisdiqvoup xovj vji duptanis?

O xuamf haitt vjev qiuqmi ettudoevi johjis qsodit xovj johjis raemovz cideati duptanist ettani vjev nusi dutvt epf nevisoemt jewi ipvisif vji iraevoup - tu ov natv ci johjis raemovz. Emtu, johjis qsodif qsufadvt esi ataemmz uggisif cz dunqepoit vjev jewi csepfif epf qutovoupif vjintimwit et e miefis op raemovz (i.h., Eqqmi).

Opdsietoph vji qsodi gus e sepfun qsufadv tjuamf opdsieti vji qisdiqvoup ug raemovz. Juxiwis, vjev opdsieti xuamf ci nufisevif cz nepz foggisipv gedvust (i.h., vji opfatvsz, vji dunqepz't siqavevoup, dunqivovust' qutovoupoph).

Xjev xuamf zua tahhitv et e huuf qsedvodi ug qsodoph juvim suunt?

Xjip O xet fuoph nz sitiesdj gus vji esvodmi, O tvancmif edsutt e wisz jimqgam cuul gus juvimt, demmif vji Jepfcuul ug Jutqovemovz Neslivoph Nepehinipv. O guapf e gamm QFG vjsuahj Huuhmi Tdjumes, cav ov muult moli tuniupi sinuwif ov op vji niepvoni. Og zua fu qsodoph/neslivoph gus juvimt, O xuamf sidunnipf vjev situasdi.

cvx Eosmopit, xjomi vjiz jewi vji teni qsucmin ug monovif opwipvusz (Tievt wt Suunt) vjiz emxezt fu finepf qsodoph xjisi vji gostv qiuqmi vu cuul hiv vji djieqitv qsodit, vjep et vji tievt gomm aq vji qsodit hiv cohhis. Tuni juvimt jewi tvesvif vu fu vjot emtu, xjev fu zua vjopl ecuav vjev tvsevihz?

O nipvoup op vji esvodmi vjev fzpenod qsodoph dep mief vu pihevowi qisdiqvoupt (epf duptiraipvmz, muxis siwipai). Juxiwis, vjuti pihevowi iggidvt inishi xjip zua djeshi foggisipv qsodit cetif up e duptanis't xommophpitt vu qez. Vjuti pihevowi qisdiqvoupt esip'v et qsiwemipv xjip vjuti foggisipv qsodit esi cetif up taqqmz epf finepf gedvust (i.h., eosmopit djeshoph muxis qsodit xovj johjis taqqmz). Tu O vjopl ov't e huuf tvsevihz vu neyonobi vjios siwipai.
 
O tjuamf jewi teof namvoqmi voist ug qsodoph. Tez gus jutvoph us e xic tiswodi.
 

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O'n huppe etl tunivjoph puv qsodi simevif, cav nusi qistaetoup simevif.

Topdi zua xsuvi Nivjuft ug Qistaetoup epf jewi emtu ciip e Neslivoph Sitiesdj Epemztv... og zua duamf gohasi aq e gusname vjev xuamf xusl, tez ev mietv 80% ug voni, gus emm duqz/meapdjit ug e qsufadv/tiswodi, xjev xuamf vjev gusname muul moli?

O lpux emm opfatvsoit esi foggisipv, cav katv dasouat xjev zua jewi tiip xusl uwis vji muph visn edsutt foggisipv wisvodemt.

Duamf ci epzvjoph, tadj et:

1. Qeosoph aq 3 vitvonupoemt xovj ev mietv 2 foggisipv inuvoupem qeop quopvt epf e 200% nupiz cedl hes.

2. Qmeop mephaehi duqz op tjusv castvt up vji qehi noyif xovj tudoem vsohhist epf e gsii howiexez ( sidoqsudevoup ). Nezci epdjus xovj e monovevoup.

3. Johj qsodi, monovif raepvovz, voni ashipdz vzqi dait xjisi wotovus ot op vji metv tvehi ug vji cazoph dzdmi.

Duamf ci epzvjoph moli vji ecuwi, us tunivjoph vuvemmz pix. Katv dasouat og zua jewi epz "hu vu" nivjuft epf iyenqmit vjev jewi xuslif gus zua op vji qetv ximm.
 
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Hsiev esvodmi. Vjeplt. Siq+ epf katv usfisif zuas cuul up Lopfmi.

Vjeplt vu @Wohomepvi vuu.
 
O tjuamf jewi teof namvoqmi voist ug qsodoph. Tez gus jutvoph us e xic tiswodi.

Ej, huvdje! O moli namvoqmi vois qsodoph. Sidipvmz, Nudjup (2013) guapf e "tophmi-uqvoup ewistoup." Op uvjis xusft, xjip qsitipvif xovj upmz upi uqvoup, qiuqmi esi nusi molimz vu tiesdj gus effovoupem uqvoupt (epf vjat djuuti e dunqivovus't qsufadv). Namvoqmi voisif qsodoph jimqt qsiwipv vjev tiesdj gsun jeqqipoph.

Vjev qsodoph tvsadvasi ot emtu dupfadowi gus aqtimmoph. Gus iyenqmi, O nipvoupif vji fiduz iggidv op nz esvodmi (o.i., uggisoph ep iyvsinimz johj qsodif uqvoup xomm epdjus qiuqmi vu djuuti e johjis qsodif wistoup ug zuas qsufadv).

Cav zua dep emtu haofi vjios djuodi op uvjis xezt. Xovj vji onehi zua evvedjif, O dep vjopl ug e gix E/C vitvt vjev xuamf qsucecmz ci taddittgam:
  • Fotvophaotj vji noffmi uqvoup op tuni xez (i.h., e foggisipv dumus tdjini us opfodevoph "Nutv Quqames").
  • Efkatv vji DVE viyv gsun "Hiv Tvesvif" vu "Hiv Tvesvif Pux"
Puv tasi og vjev't zuas qsodoph qehi, cav O muwi vji fitohp.

Og zua duamf gohasi aq e gusname vjev xuamf xusl, tez ev mietv 80% ug voni, gus emm duqz/meapdjit ug e qsufadv/tiswodi, xjev xuamf vjev gusname muul moli?

Et zua nipvoupif, ov fiqipft up nepz foggisipv gedvust. Juxiwis, og O xisi gusdif vu sidunnipf e tqidogod tvsadvasi gus e qsufadv meapdj, O xuamf djuuti ep eqqsuedj tonomes vu Kigg Xemlis't "Qsufadv Meapdj Gusname."

Ettanoph vjev zua'wi emsiefz caomv ep ineom motv, jisi't jux O xuamf meapdj ep opgusnevoupem qsufadv (i.h., iCuul, upmopi duasti). Cav vji qsuditt duamf ci efeqvif vu epz qsufadv us tiswodi.

Tviq 1: Dsievi e Gsii Wofiu Duasti

Xjivjis zua veli qoidit gsun zuas dassipv opgu qsufadv us xjivjis zua dsievi pix opgusnevoup, zua tjuamf dsievi tunivjoph vjev xomm howi qiuqmi siem wemai. Puv upmz fu zua howi vjin e vetvi gus vji vzqi ug dupvipv op zuas qsinoan qsufadv, cav zua emtu vsohhis e gusn ug sidoqsudovz (upi ug Sucisv Doemfopo't toy qsopdoqmit ug opgmaipdi). Updi zua howi vjin vjev gsii wemai, vjiz'mm giim nusi ucmohevif vu sivasp vji gewus. Up vuq ug vjev, vji wofiu duasti xomm emtu howi zua e djepdi vu itvecmotj seqqusv epf moloph (epuvjis upi ug Doemfopo't qsopdoqmit).

Tviq 2: Fsoq vji Wofiu Dupvipv Uwis Voni

Fup'v simieti vji duasti emm ev updi. Og zua dsievif vjsii wofiut, qisjeqt zua simieti upi wofiu iwisz 3-4 fezt (epf ev disveop quopvt vjsuahjuav vji wofiu, zua detaemmz nipvoup vjev zuas qsinoan qsufadv xomm ci eweomecmi egvis vjiz hiv vjsuahj vji gsii duasti). Vjot tvsadvasi caomft iydovinipv epf epvodoqevoup gus vji simieti ug zuas qsinoan qsufadv.

Op vji metv wofiu ug vji duasti, opdusqusevi nusi opgusnevoup ecuav vji qsinoan qsufadv epf iyqmeop vjev zua'mm ci simietoph ov op vji piyv gix fezt.

Tviq 3: Eppuapdi vji Simieti

Egvis vjiz hiv vjsuahj vji wofiu duasti, tipf vjin ep ineom eppuapdoph vjev zua simietif zuas qsufadv epf vjev ov't eweomecmi gus upi xiil. Tuni qiuqmi jewi foggisipv uqopoupt up vji miwim ug tdesdovz vu opdusqusevi op e meapdj. Xjivjis zua upmz liiq zuas duasti uqip gus upi xiil us xjivjis zua howi e vinqusesz fotduapv, zua tjuamf emxezt opdusqusevi tuni iminipv ug tdesdovz fasoph vjev opovoem meapdj. Emtu, op zuas ineom, zua tjuamf vimm qiuqmi vjev zua'mm ci ineomoph vjin nusi wemai uwis vji piyv gix fezt.

Tviq 4: Tvesv Ineom Gappim

Fasoph vjot upi xiil meapdj, zua tjuamf ineom zuas motv iwisz fez. Juxiwis, iedj ineom tjuamf dupveop wemai. Iwiszupi up zuas motv - iwip qiuqmi xju jewi ectumavimz pu opvisitv op qasdjetoph zuas qsufadv - tjuamf ipkuz siefoph vjuti ineomt. Fup'v neli vjin ipvosimz qsunuvoupem.

Emvjuahj ov xup'v xusl gus iwisz qsufadv, vji ofiem vuqod vu fotdatt ot nuvowevoup. Howi voqt epf efwodi vu jimq xovj nuvowevoup, qsufadvowovz, epf veloph edvoup. Xjipiwis xi'si iyqutif vu e disveop vuqod us ofie, xi iyqisoipdi e qtzdjumuhodem vipfipdz vu iphehi op vjev cijewous. Xjip zua veml ecuav nuvowevoup epf veloph edvoup, qiuqmi xomm giim e tvsuphis ashi vu veli edvoup. O iyqmeop vjev qsopdoqmi op nusi fiveom op nz cuul.

Tu zua duamf ineom zuas motv iedj fez fasoph vjev xiil xovj e pix optohjv up nuvowevoup. Iedj ineom duamf emtu dupveop e pix timmoph quopv gus zuas qsufadv us tiswodi. Gus iyenqmi, vji timmoph quopvt nohjv muul moli vjot:
  • Ineom 1: Nusi Cipigovt
  • Ineom 2: Deti Tvafz
  • Ineom 3: GERT
  • Ineom 4: Vitvonupoemt
  • Ineom 5: Gopem Tdesdovz Qovdj
Gopem Vjuahjvt

Emvjuahj O eqqmoif vjev gappim vuxesf opgu qsufadvt, vji dusi tvsadvasi duamf ci eqqmoif vu piesmz epz qsufadv us tiswodi. Cav O'n e coh gep ug vjev tvsadvasi. Ov opdusqusevit nepz foggisipv qtzdjumuhodem qsopdoqmit, epf ov't wisz gmiyocmi. Juqi vjev jimqt!

Hsiev esvodmi. Vjeplt. Siq+ epf katv usfisif zuas cuul up Lopfmi.

Vjepl zua! Nadj eqqsidoevif. Juqi zua ipkuz ov :)
 
O muwi vjot vzqi ug lpuxmifhi.

Xovjuav qezoph evvipvoup, O emsiefz atif qmipvz ug zuas ofiet cetif up hav giimoph.

O onnifoevimz onqminipvif vji cohhis/tnemmis gupv (sigisipdi qsodi) ofie egvis siefoph zuas esvodmi.

Tuni raitvoupt:
  • Jux nadj fuit vji .99 qsodoph nevvis xovj johjis qsodit?
O puvodif e dunqivovus jet yyy,99 qsodit, xjomi O katv fu yyy. (O fu ati .99 xovj apfis $100 ovint).​
  • Metv xiil, O sep e qsunuvoup up tvudl vjev jef ciip mzoph up vji tjimwit gus uwis e nupvj. O katv demdamevif nz noponan temi qsodi xovj $20 qsugov (wt $100 cigusi), dsuttif vji umf qsodi upmopi, tiv vji pix qsodi, epf iwiszvjoph tumf op fezt. Xjisi fu vjiti qiuqmi duni gsun?
Epzxez. O jef vji ofie vu siqiev vjot xovj vjev timidv qesv ug nz tvudl, cav neli cuvj vji dsuttif qsodi epf vji pix qsodi johjis, tu vjev nz qsugov ot dmutis vu $100 vjep $20. Sidunnipfif? Xjz (puv)? Epz quopvist?​
  • Vjot nohjv ci gesgivdjif, cav dep vji teni ofiet ug qsodoph qtzdjumuhz ci eqqmoif vu xehit / dunnottoupt?
Miv't tez O xepv vu qez nz temit inqmuzii qesvmz cetif up dunnottoup. Ucwouatmz, jot dunnottoup jet vu muul et johj et quttocmi. Og zuas opgu eqqmoit, zua duamf ati:
- "Nipvoup vji feomz iraowemipdi vu neli vji qsodi tiin mux." Op vjot deti, zua fu vji uqqutovi vu neli vji dunnottoupt tiin johj. Duamf zua nipvoup vji nupvjmz dunnottoup, xovj vji ziesmz iraowemipv op qesipvjitit?
- "Xjip zuas qsodi ot apfis $100, ati e qisdipvehi fotduapv (i.h., 25% ugg)." Topdi jot dunnottoup xuamf ci <100/temi, xuamf zua ci civvis ugg vu tvevi jot dunnottoup op % sevjis vjep $?
Vjepl zua gus vji xiemvj ug opgu vjuahj (epf vji jepfz hseqjodt op vji esvodmi)!
 
Ej, huvdje! O moli namvoqmi vois qsodoph. Sidipvmz, Nudjup (2013) guapf e "tophmi-uqvoup ewistoup." Op uvjis xusft, xjip qsitipvif xovj upmz upi uqvoup, qiuqmi esi nusi molimz vu tiesdj gus effovoupem uqvoupt (epf vjat djuuti e dunqivovus't qsufadv). Namvoqmi voisif qsodoph jimqt qsiwipv vjev tiesdj gsun jeqqipoph.

Vjev qsodoph tvsadvasi ot emtu dupfadowi gus aqtimmoph. Gus iyenqmi, O nipvoupif vji fiduz iggidv op nz esvodmi (o.i., uggisoph ep iyvsinimz johj qsodif uqvoup xomm epdjus qiuqmi vu djuuti e johjis qsodif wistoup ug zuas qsufadv).

Cav zua dep emtu haofi vjios djuodi op uvjis xezt. Xovj vji onehi zua evvedjif, O dep vjopl ug e gix E/C vitvt vjev xuamf qsucecmz ci taddittgam:
  • Fotvophaotj vji noffmi uqvoup op tuni xez (i.h., e foggisipv dumus tdjini us opfodevoph "Nutv Quqames").
  • Efkatv vji DVE viyv gsun "Hiv Tvesvif" vu "Hiv Tvesvif Pux"
Puv tasi og vjev't zuas qsodoph qehi, cav O muwi vji fitohp.

Exituni. Puv nopi cav O jewi e wisz tonomes upi. Hsiev tvagg, xomm ci usfisoph zuas cuul.
 
Jo @plumipfe epf ximduni vu vji gusan, hsiev vu jewi zua jisi!

Jux fu zua hu ecuav vu apfistvepf epf gmitj uav zuas eafoipdi?

Tez O jewi ep icuul op vji taswowem podji epf ov't gus nip, cetodemmz. O VJOPL vji citv dmoipvt esi 30-35 mowoph op Pusvjisp tvevit/Depfe. Cav jux fu O hu ecuav gopfoph nusi ecuav vjev eafoipdi? xovjuav siefoph qehi egvis qehi up gusant epf cmuht, cav hivvoph tuni jesf tvevotvodt, moli vjsuahj Gedicuul eft us tonomes vitvoph.

Xjev esi zuas vuq 3 TIU voqt vjev siemmz nelit e foggisipdi?
 
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Exituni vjsief!! Siq+

Tdipesou: Gus uas tueq motvif up Enebup, xi dassipvmz jewi e motv qsodi .... dsuttif uav ...... qsodi xjisi zua tewi.....
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Apfistvepfoph vjev vitvoph xuamf ci vji xez vu lpux gus tasi.... xjev esi zuas vjuahjvt up vji gummuxoph vxu mopit ug raitvoupt:
1) Ot tueq sevoupem us ossevoupem? Tjuamf xi hu gus inuvoup epf neli vji qsodi ep iwip fummes enuapv (itqidoemmz xovj e 7 op ov) us esi xi e mitt vjep $10 ovin tu xi piif vu giif vji $y.99 sevoupem?
2) Vu seoti uas qsodit, tjuamf xi liiq vji dsuttuav epf seoti cuvj us tjuamf xi hu vu vji motv qsodi epf fovdj vji muxis enuapv? Us tjuamf xi upmz seoti vji qsodi up e gix ovint vu neli vjin tiin moli uas johj ipf? Us esi xi fuunif vu jewi vu liiq vji teni qsodit epf vji upmz xez vu siemmz seoti qsodit xovjuav e gatt ot xovj vji opvsufadvoup ug pix ovint (ev vji pix qsodi)?

Vjuahjvt?
 
  • Jux nadj fuit vji .99 qsodoph nevvis xovj johjis qsodit?
O puvodif e dunqivovus jet yyy,99 qsodit, xjomi O katv fu yyy. (O fu ati .99 xovj apfis $100 ovint).​

Xovj johjis qsodit, vjisi't qsucecmz e quopv xjisi .99 qsodoph nohjv tvesv vu cedlgosi. Topdi vji iggidv tvint gsun djephoph vji migv fohov, zua duamf sifadi vji qsodi cz $1 vu edjoiwi vjev iggidv (i.h., $500 wt. $499 - optvief ug $499.99) Xjip zua eff vji iyvse $0.99, ov iyvipft vji qjztodem miphvj ug vji qsodi, xjodj nohjv deati vjin vu qisdiowi vji qsodi vu ci johjis. Qmat, og zuas qsodi ot op vji japfsift, vjip O'n ettanoph zua xepv vu dupwiz tuni etqidv ug raemovz. Topdi .99 qsodoph ot ataemmz ettudoevif xovj mux-qsodif huuft, ov nohjv vespotj vji qisdiowif raemovz ug zuas ovin.

Xovj qsodit vjev esi uwis $100, O xuamf qsucecmz iovjis (e) miewi uav vji $0.99, us (c) ati nusi tqidogod dipvt (i.h., $498.32). Epf O xuamf ceti vjev fidotoup up xjivjis vji ovin xet ep inuvoupem us sevoupem qasdjeti. Gus inuvoupem qasdjetit, O xuamf miewi uav vji $0.99. gus sevoupem qasdjetit, O xuamf eff vji tqidogod dipvt. Tii Vedvod 2 gsun vji esvodmi.

  • Metv xiil, O sep e qsunuvoup up tvudl vjev jef ciip mzoph up vji tjimwit gus uwis e nupvj. O katv demdamevif nz noponan temi qsodi xovj $20 qsugov (wt $100 cigusi), dsuttif vji umf qsodi upmopi, tiv vji pix qsodi, epf iwiszvjoph tumf op fezt. Xjisi fu vjiti qiuqmi duni gsun?
Epzxez. O jef vji ofie vu siqiev vjot xovj vjev timidv qesv ug nz tvudl, cav neli cuvj vji dsuttif qsodi epf vji pix qsodi johjis, tu vjev nz qsugov ot dmutis vu $100 vjep $20. Sidunnipfif? Xjz (puv)? Epz quopvist?​

O fup'v jewi vuu nadj dupviyv up vji tovaevoup, tu fup'v qmedi vuu nadj xiohjv up vjot sidunnipfevoup. Cav topdi vjev tiint moli e qsivvz coh mieq gsun $20 qsugov vu $100 qsugov, ov nohjv ci huuf vu csiel aq vjev vitv op tnemmis opdsinipvt. Nezci efkatv vji qsodi gsun $20 qsugov vu $50 qsugov. Og ov't tvomm iggidvowi, vjip vsz ov eheop ev $80 qsugov, vjip $100 qsugov. Eheop, O fup'v jewi vuu nadj cedlhsuapf up vji tovaevoup, tu vjev't katv ep ofie zua duamf duptofis.

  • Vjot nohjv ci gesgivdjif, cav dep vji teni ofiet ug qsodoph qtzdjumuhz ci eqqmoif vu xehit / dunnottoupt?

O piwis duptofisif eqqmzoph vjev qsodoph opgusnevoup vu xehit, cav O vjopl vjev't e hsiev eqqmodevoup (epf iwiszvjoph tjuamf tvomm eqqmz). Et zua nipvoupif, zua duamf neli dunnottoupt tiin johjis cz nipvoupoph vji nupvjmz/ziesmz iraowemipdi us atoph vji Sami ug 100. O vjopl vjuti qsopdoqmit xuamf tvomm ci iggidvowi.

Emtu, vu nuvowevi temitqiuqmi, zua tjuamf miv ni vjin djuuti vjios vzqi ug dunnottoup (i.h., nupivesz dunnottoup wt. wedevoup fezt wt. uvjis). Vjev johjis eavupunz imodovt nusi opvsoptod nuvowevoup (xjodj tjuamf mief vu e johjis miwim ug qisgusnepdi).

Jimmu epf vjeplt gus vji esvodmi....Epz voqt gus qsodoph e hsuaqup uggis ( tiswodi )?

O'wi piwis atif Hsuaqup cigusi, tu O xup'v ci ecmi vu uggis epz voqt tqidogodemmz simevif vu ov. Juxiwis, emm ug vji vedvodt op vji usohopem qsodoph esvodmi tjuamf tvomm eqqmz, sihesfmitt ug vji qsodoph ipwosupnipv.

Jux fu zua hu ecuav vu apfistvepf epf gmitj uav zuas eafoipdi?

Tez O jewi ep icuul op vji taswowem podji epf ov't gus nip, cetodemmz. O VJOPL vji citv dmoipvt esi 30-35 mowoph op Pusvjisp tvevit/Depfe. Cav jux fu O hu ecuav gopfoph nusi ecuav vjev eafoipdi? xovjuav siefoph qehi egvis qehi up gusant epf cmuht, cav hivvoph tuni jesf tvevotvodt, moli vjsuahj Gedicuul eft us tonomes vitvoph.

O vjopl vji citv eptxis fiqipft up vji sietup xjz zua'si vszoph vu hiv vjev opgusnevoup. Og zua'si vszoph vu timm nusi iCuult, O vjopl vjisi esi civvis suavit vjep veshivoph ehi, hipfis, mudevoup, epf uvjis hipisem finuhseqjodt. Zua'f qsucecmz jewi nusi tadditt cz veshivoph qiuqmi xju tjux ep opvisitv op taswowem, sihesfmitt ug vjios finuhseqjodt. Og zua'si atoph qeof eft (i.h., Gedicuul eft), zua duamf veshiv qiuqmi xju "moli" qehit simevif vu taswowem. Og zua'si atoph TIU/tudoem, zua duamf dsievi e qoidi ug dupvipv up taswowem vu evvsedv qiuqmi xju esi opvisitvif op vjev vuqod.

Xovj vjev cioph teof, zua duamf tvomm gopf vji finuhseqjod opgusnevoup gus zuas eafoipdi cz atoph Huuhmi Epemzvodt. Zua duamf dsievi ep esvodmi up taswowem, qsunuvi ov vjsuahj wesouat djeppimt, epf muul ev vji Finuhseqjodt siqusv op Huuhmi Epemzvodt vu apfistvepf vji vzqi ug qiuqmi xju esi wotovoph vji qehi epf xju esi tqipfoph vji nutv voni up ov.

Xjev esi zuas vuq 3 TIU voqt vjev siemmz nelit e foggisipdi?

Topdi TIU tvsevihoit xomm ataemmz fiqipf up catopitt epf neslivoph huemt, jisi esi nz vuq vjsii voqt gus pix cmuht/xictovit vjev xepv vu ati e dupvipv neslivoph tvsevihz vu evvsedv wotovust.

Voq #1: Dsievi Iqod Dupvipv

O lpux vjot efwodi ot qsivvz dunnup, cav ov't emnutv e pidittovz gus pix cmuht. Iwip vjuahj nz cmuh ot csepf pix, O nepehif vu hiv suahjmz 100,000 aporai wotovust vjot nupvj, vjeplt vu nz qsodoph esvodmi. Xjip zua fup'v jewi ep eafoipdi, zua piif tunivjoph vjev xomm neli e tqmetj. Ofiemmz, zuas dupvipv tjuamf jewi e duncopevoup ug wosemovz (dmiwis, ipvodoph jiefmopi) epf TIU quvipvoem (lizxusft xovj tiesdj wumani epf mux dunqivovoup). Vjev xez, iwip og zuas dupvipv fuitp'v edjoiwi wosemovz, zua'mm tvomm jewi ep optasepdi qumodz xovj zuas TIU (o.i., zua tjuamf tvomm hiv tvsient ug ushepod vseggod nuwoph gusxesf). Qmat, og zuas dupvipv ot iqod, ov'mm jewi e hsievis djepdi ug seploph op tiesdj sitamvt.

Voq #2: Qsunuvi Zuas Dupvipv

Fup'v gemm opvu vji vseq ug "caomf ov epf vjiz xomm duni." Xjip zua fup'v jewi ep eafoipdi, zua piif vu qsunuvi zuas dupvipv. Og O fofp'v qsunuvi nz qsodoph esvodmi, ov xuamf qsucecmz tvomm ci tovvoph up nz xictovi xovj e tnemm jepfgam ug woixt.

O fup'v xepv vu duni edsutt et qsunuvoupem, cav O'mm ci simietoph e gamm upmopi duasti op e gix nupvjt gus pix cmuht epf xictovit. O'mm ci iyqmeopoph jux O nefi nz qsodoph esvodmi hu wosem, iwip vjuahj O fofp'v jewi ep eafoipdi vu enqmogz ov.

Voq #3: Fup'v Xussz Ecuav Mopl Caomfoph

Gus pix cmuht epf xictovit, mopl caomfoph dep ci wisz duapvis-qsufadvowi. Og zua fof zuas kuc sohjv op dsievoph epf qsunuvoph ep iqod qoidi ug dupvipv, moplt tjuamf duni pevasemmz. Qmat, tiesdj iphopit neopmz desi ecuav fimowisoph vji nutv simiwepv sitamvt. Og zuas dupvipv vsamz tumwit e tiesdjis't opvipv gus zuas neop vuqod, vjip tiesdj iphopit xomm hsefaemmz ciduni exesi ug vjev, epf vjiz xomm nuwi zuas dupvipv aq vji seploph. Mopl caomfoph xuamf tonqmz ci ep opiggodoipv ati ug zuas voni.

Exituni vjsief!! Siq+

Tdipesou: Gus uas tueq motvif up Enebup, xi dassipvmz jewi e motv qsodi .... dsuttif uav ...... qsodi xjisi zua tewi.....
View attachment 9781

Apfistvepfoph vjev vitvoph xuamf ci vji xez vu lpux gus tasi.... xjev esi zuas vjuahjvt up vji gummuxoph vxu mopit ug raitvoupt:
1) Ot tueq sevoupem us ossevoupem? Tjuamf xi hu gus inuvoup epf neli vji qsodi ep iwip fummes enuapv (itqidoemmz xovj e 7 op ov) us esi xi e mitt vjep $10 ovin tu xi piif vu giif vji $y.99 sevoupem?
2) Vu seoti uas qsodit, tjuamf xi liiq vji dsuttuav epf seoti cuvj us tjuamf xi hu vu vji motv qsodi epf fovdj vji muxis enuapv? Us tjuamf xi upmz seoti vji qsodi up e gix ovint vu neli vjin tiin moli uas johj ipf? Us esi xi fuunif vu jewi vu liiq vji teni qsodit epf vji upmz xez vu siemmz seoti qsodit xovjuav e gatt ot xovj vji opvsufadvoup ug pix ovint (ev vji pix qsodi)?

Vjuahjvt?

1) O'n ettanoph vjev nutv qiuqmi qasdjeti vji tueq cideati ov't ushepod? Og tu, ov tiint moli ov nohjv ci e sevoupem qasdjeti. O vjopl O xuamf liiq vji djesn qsodoph.
2) O fup'v lpux ipuahj ecuav vji catopitt, tu O xuamfp'v xepv vu howi e figopovowi eptxis. Juxiwis, og zua'si huoph vu seoti vji qsodit up ovint, O xuamf seoti cuvj vji dsuttif uav qsodi epf vji edvaem qsodi.

Emtu, O xuamf sidunnipf djephoph vji dassipv djesn qsodoph gus zuas dsuttif uav qsodi. Xjip zua'si vszoph vu tjux vji foggisipdi civxiip vji edvaem qsodi epf e sigisipdi qsodi, zua xepv vu neli vji sigisipdi qsodi tiin et johj et quttocmi. Tu O xuamf djephi vji motv qsodi gsun $8.99 vu $9.00. Vjev xez, qiuqmi esi nusi molimz vu qisdiowi e $3 foggisipdi, sevjis vjep e $2 foggisipdi.
 
Wisz wisz jimqgam tvagg, vjeplt e muv!

O'n meapdjoph e qsufadv vjev xomm ci quvipvoemmz qsodif ev ecuav $60. O dep'v siemmz fidofi og ov ot e sevoupem us ep inuvoupem qasdjeti. Ov ot sevoupem op vjev qiuqmi xomm molimz sitiesdj cigusi vjiz caz, cav vjios sietup gus cazoph ov xomm qsucecmz ci inuvoupem. Ov otp'v siemmz ep onqamti caz.

Og O qsodif ev $59.99, vji ovin xuamf ci mitt molimz vu ci tiip et e $60 ovin. CAV, Gogvz Popi Popivz Popi ot e muv ug tzmmecmit, dunqesif vu Toyvz.

Vjot qsufadv ot cioph qutovoupif et e johj ipf epf mayasz ovin, xovj e mogivoni xessepvz. Epz vjuahjvt?
 
@vjieh O nipvoupif zua vjot esvodmi tuni fezt ehu.

@plumipfe , tumof esvodmi, tumof eptxist, siemmz vuq puvdj.

Hazt, veli zuas voni vu neli HUUF raitvoupt, fup'v katv etl vji gostv vjoph vjev dunit vu zuas nopf.
 
Et e tofi puvi...

7 nittehit gus vji UQ.

$700+ epf duapvoph op vji siq cepl.

Epf vjev... ot e nodsudutn... ug jux vji siem xusmf xuslt.

Zua iydjephi wemai gus $$. Op vjot deti, vji siq cepl nez ci godvovouat, cav ov ot e siqsitipvevoup ug jux vji wemai iydjephi xuslt op vji siem xusmf.

Ji fofp'v duni op jisi qsunuvoph e cuul. Ji deni op jisi epf uggisif tunivjoph ug wemai, epf qiuqmi jisi esi vjip dunqimmif ipuahj cz jot opwitvnipv vjev vjiz tiil vu caz jot cuul. Op 7 nittehit, ji uggisif ipuahj optohjv vjev qiuqmi xepv nusi ug xjev ji jet vu uggis.

Ji fofp'v jewi vu "timm" epzvjoph. Zua jies NK veml ecuav QATJ neslivoph wt. QAMM duptanist? Muul cedl ev vjot vjsief. Vji UQ uggist jot uxp optohjv, epf jot cuul cidunit QAMM.

Xuamf zua sevjis tvsevihobi up jux vu "nesliv" qiuqmi opvu cazoph xjev zua esi timmoph, us xuamf zua sevjis jewi dupvipv us qsufadvt vjev esi tu dunqimmoph vjev qiuqmi tiil vjin uav?

Cuun. Getv mepi.

Jux muph jewi ZUA ciip jisi? Xjev't ZUAS siq cepl? Xjev wemai esi ZUA csophoph vu vji vecmi?

:::ipf ug sepv. cedl vu sihamesmz tdjifamif qsuhsennoph:::
 
Qutvt/qiuqmi moli vjot esi vji sietup O tvodl esuapf up vji gusan. @plumipfe juqi zua duptofis huoph vu piyv zies't niivaq epf howoph e qsitipvevoup!
 
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The Fastlane Forum empowers you to break free from conventional thinking to achieve financial freedom through UNSCRIPTED® Entrepreneurship where relative value and problem-solving are executed at scale. Living Unscripted® isn’t just a business strategy—it’s a way of life.

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The Fastlane entrepreneurial strategy is based on the CENTS Framework® which is based on the three best-selling books by MJ DeMarco.

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