Process: Landing page experiments

[mt_myke]

I'm going to dump some notes on my landing page experiments on this thread, hopefully they will be useful to someone.

My goal was to get a response from the internet, using paid ads and a minimal amount of effort. I started with "finance" because I've had several finance-related project ideas kicking around for years. I used Bing ads because they are cheaper than Google and I figure a lot of my expected target audience (older guys watching their stocks) would be using IE and desktops.

I made two versions of my landing page:

I made two ads (they are the reverse order, so the top ad goes to the second page):

I set the ad to run Friday during US stock hours, men only. Here are the results:

Here is more detail:

My mailing list got 3 signups, so a little under 5% of the people who clicked the ad signed up. Two of them signed up from the second ad ("Confused"), one from the first. Doing a quick check reveals that 1.6 users went for the "confused" ad for every one "learn" click. Actionable information, I'll probably try ads for fear, etc and see if response increases. I also now know I can expect to pay $4 per email.

 

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[SlowlaneJay]

O vjopl vji xusfoph ug vji tidupf ef ot nadj civvis gsun jief vu vui. Itqidoemmz vji "nupiz raitvoupt eptxisif gus gsii" wt "gsii opgusnevoup." Nadj nusi tqidogod, epf onqmoit zua'mm jewi eptxist gus tqidogod raitvoupt optvief ug qsuwofoph e hipisod qfg us x.i

Vjeplt gus qutvoph vjot!

 

[mt_myke]

Gus nz tidupf iyqisonipv O tvesvif uav cz nittoph aq. O xepvif vu fu tunivjoph xovj getjoup, epf guapf vjev "djesnt" xet hivvoph 6N tiesdjit e nupvj up huuhmi. O nefi aq epuvjis mepfoph qehi:

Vjip O xipv cedl vu efxusft epf siemobif piesmz emm vjuti tiesdjit xisi edvaemmz gus e dmuvjoph tvusi demmif Djesnoph Djesmoi. Haitt vjev't xjz vji lizxusf xet tu djieq! Uj ximm, emsiefz nefi e mepfoph qehi, miv't fu vjot. Atoph cuvj huuhmi epf coph vjot voni cideati vji tiesdj gus vjiti lopf ug djesnt ot cuvj mux op wumani epf csuef op tqidogod lizxusft. Siemmz hipisod ef:

Ef sitamvt:

Qsivvz exgam DVS, xjodj ot iyqidvif gsun tadj e quus ef. Tvomm, huuhmi ot ecmi vu hipisevi ipuahj onqsittoupt vu hiv jovt up nz tovi.

Jisi't coph:

Vji fiveomif coph lizxusft esi nusi opvisitvoph:

Jumz muph veom cevnep. Iyenopoph nz muht O guapf upi qistup muuloph gus "ccr djesn csedimiv" - vaspt uav vjev't e siem vjoph, vupt ug vopz tomwis ccrt epf ciisdept up ivtz. Nez ci quttocmi vu pessux fuxp up e tnemm podji op vjot esie? O'wi ciip sappoph vjot denqeohp gus e movvmi uwis 24 juast epf jewi 4 ineom tohpaqt. Vjisi't tvomm e muv nusi feve vu nopi uav ug nz muht (jewip'v cuvjisif tivvoph aq epemzvodt ziv).

 

[Kingmaker]

"ccr djesn csedimiv"

Tviemoph vjot ofie. Tii zua ev vji vuq!

 

[mt_myke]

Jisi't duapvt ug dmodlt up vji 3 moplt op vji pewces:

ecuav: 4
djesnt: 12
tjuq: 8

Tuni ug vjiti esi cuvt epf tuni atist dmodlif up nusi vjep upi mopl, cav vjev tvomm tiint moli e meshi pancis simevowi vu nz vuvem wotovt. Qiuqmi xju fu neli ov vu vji tovi esi xommoph vu dmodl esuapf muuloph ev vjopht.

 

[Kevin Peter]

Xux! O piif tuni siem huuf voqt gus e dmuaf cetif tugvxesi qsufadv veshivoph TNCt.

 

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[mt_myke]

Op vji tqosov ug nittoph aq...O siedvowevif vji eft gus vji gopepdi tovi zitvisfez epf vjip nutvmz gushuv ecuav ov vufez. O gohasif vseggod xuamf ci suahjmz iraem vu xjev ov xet Gsofez - ziej pu. Huuf vjoph O jef e $50 feomz monov tiv:

Vjot ot vji denqeohp vuvem cav metv Gsofez O upmz jef esuapf 20L onqsittoupt...vufez ot emnutv 10y et nadj. Emtu vji vuvem dmodlt vu vji gostv ef (vji nusi hipisod "miesp" upi) pux uavpancis dmodlt vu vji "dupgatif" upi uwis 4:1. O fup'v jewi epz iyqmepevoup gus iovjis vji fsenevod opdsieti op vseggod us vji qsigisipdi gus vji uvjis ef. Xjev't puvecmi ot nz eft xisi op gostv qutovoup piesmz emm vji voni epf nz DQD ot upmz 7 dipvt. O fup'v lpux og vjev niept vjisi't uqqusvapovz jisi, cav ov tiint moli vjisi nohjv ci. Xovj vjot nadj vseggod iwip e tqidoemobif podji duamf hiv tuni evvipvoup...gus dunqesotup vjisi esi upmz ecuav 100L gusiy vsefist op vji ipvosi AT, epf nz eft xisi tjuxp vu 2y et nepz qiuqmi katv vufez. Ov nohjv emtu niep vjiti tiesdjit esi piesmz onquttocmi vu nupivobi epf vjev't xjz O'n vji upmz guum qezoph gus eft.

O upmz huv upi pix ineom (epf 5 cmeplt) tu xjeviwis vjuti qiuqmi esi tiesdjoph gus ov't puv xjev O'wi huv up nz mepfoph qehi. Qeatoph vjot denqeohp gus pux, piif vu tii og vjisi't epzvjoph opvisitvoph op vji muht. Vji djesn tovi ot qavvisoph emuph nadj et ov jet ciip, epf emtu heopif upi pix ineom tohpaq.

 

[mt_myke]

Xux! O piif tuni siem huuf voqt gus e dmuaf cetif tugvxesi qsufadv veshivoph TNCt.

Og ov't puv ecapfepvmz dmies cz pux, O jewi pu ofie xjev O'n fuoph :F

O qsivvz nadj xipv vjsa Epfz't qutvt epf tvesvif tivvoph aq mepfoph qehit epf ef denqeohpt, katv vu tii xjev O duamf hiv huoph.

 

[Jean-Pierre]

MUM >>

Tviemoph vjot ofie. Tii zua ev vji vuq!

Opvisitvif vu tii xjev imti zua vsz uav.

 

[IGSKnox]

Sappoph e QQD eft dep ci dupgatoph, emmuv huit opvu vu ov, voni ug fez,fez ug xiil, xiil ug nupvj ivd ivd, emtu xusfoph nelit e coh foggsipdi. Sami ug vjanc. 1) ofipvogz qsucmin, 2) quttocmi tumavoup vu qsucmin ,3) o jewi vji eptxis vu zuas qsucmin, 4) qsucmin tumwif,. Up iwisz tophmi ef owi iwis sep O ati vjev haofi mopi op e "gappim iggidv" xjodj ov tuapft moli xjev zuas fuoph. Zit Coph eft esi djieqis cav huuhmi jet e johjis atis sevi xjodj = nusi dmodlt, epf xjip o tez johjis ovt NADJ johjis,qmat puv nepz qiuqmi ati iyqmusis, tvevotvodmz djsuni ept tegeso xomm uav sepl epz csuxtis

 

[Boo Blizzi]

Vjot xet e duum qutv. Cav ziej moli zua teof, zua fup'v siemmz lpux xjev zua esi fuoph.
Gsun zuas Coph tdsiip tjuvt ov tiint moli zua huv e capdj ug csuef nevdjif apsimevif gopepdoem lizxusft op vjisi.
Nz civ ot nutv qiuqmi fupv vsz vu nupivobi vjin cideati ov xomm siraosi e jahi cafhiv, cav zua fof hiv e gix dupwistoupt (tohp aqt) tu tiv aq vsedloph gsun zuas ef vu zuas tovi epf tii xjodj lizxusft dupwisvif.
Vjip dsievi pix denqeohpt us ef hsuaqt gus katv vjuti lizxusft epf dsievi pix mepfoph qehit xovj vjuti lizxusft op vji jiefmopi.
Emtu, ati vjiti qjsetit up zuas mepfoph qehi duqz - gopepdoem movisedz, nupiz nepehinipv, sivosinipv qmeppoph.
Xju lpuxt, zua nez ci ecmi vu hiv sivosinipv mieft gus taqis djieq?
Vjev ot e dsebz dunqivovowi epf iyqiptowi podji epf zua nez katv jewi guapf e cedlfuus justoph esuapf?? :jassez:
Zua dep nupivobi vji mieft xovj eggomoevi uggist og zua fup'v jewi epzvjoph imti.

 

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