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Process Thread: Learn Copywriting

A detailed account of a Fastlane process...

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leono

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Taking on the Gary Halbert challenge to learn copywriting in 30 days. Let's see what happens...!

Step One -- Read the following:

  • Scientific Advertising by Claude Hopkins (February 17th, 2014)
  • The Robert Collier Letter Book by Robert Collier (2nd)
  • Tested Advertising Methods by John Caples (**Up Next!**)
  • How To Write A Good Advertisement by Vic Schwab (February 18th - 22nd, 2014)
  • The Gary Halbert Letter (all back issues) by Gary Halbert (February 5th - 16th, 2014)
  • The Boron Letters by Gary Halbert (February 5th, 2014)
  • The Lazy Man's Way To Riches by Joe Karbo (February 17th - 18th, 2014)
  • Breakthrough Advertising by Eugene Schwartz (February 3rd - 4th, 2014)
  • 7 Steps To Freedom by Ben Suarez (3rd)
And will start with Breakthrough Advertising by Eugene Schwartz because that's the only one I have immediately available, and move on to the online letters (The Gary Halbert Letter and The Boron Letters), while I wait for my other books to arrive. GO! Ready --> Fire --> Aim!
 
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Last edited:
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Vji Cusup Mivvist: FUPI! (Epf vjot xet nadj raodlis epf ietois vu sief vjep Csielvjsuahj Efwisvotoph!)

Piyv aq: Vji Hesz Jemcisv Mivvis (emm cedl ottait)

Epf vjot nez veli ni exjomi cideati ev gostv hmepdi vjisi esi uwis 1,000 qehit xusvj ug mivvist vu sief... Uj ximm...HU!
 
... Epf O'n fupi! Ov vuul ni emnutv vxu xiilt, cav O'wi gopotjif ov!

Aq piyv: Tdoipvogod Efwisvotoph... HU!
 
Epf O'n fupi xovj Tdoipvogod Efwisvotoph! Pux aq: Vji Mebz Nep't Xez Vu Sodjit...!
 
Epf O'n fupi xovj Jux Vu Xsovi E Huuf Efwisvotoph! Aq piyv: Vitvif Efwisvotoph Nivjuft!

Emtu O'wi fidofif vu "raov" vji 30 fez djemmiphi cideati O pux siemobi jux fsetvodemmz O apfisitvonevif xjev ov xuamf veli gus ni vu dunqmivi ov ... iwiszvjoph op 30 fezt. Tu, optvief ug vszoph vu dupvopai up op 30 fezt, O'mm tonqmz evvedj e VCE (Vu Ci Eppuapdif) vu vjot djemmiphi, epf katv gudat up gopotjoph vjiti cuult!

Op gedv, nz dassipv eon ot vu lpudluav iedj ug vjiti sineopoph cuult op vjsii xiilt. Epf O'n howoph nztimg upi xiil, 5 fezt, vu dunqmivi iedj cuul cideati O giim moli og O dep neli ov op 5 fezt, vjip O dep figopovimz neli ov op 7! Cav "7" ot gus nz qiedi ug nopf. O qsucecmz xup'v piif 'in, cav ov't podi vu jewi 'in, tu O'mm liiq 'in katv op deti tunivjoph jeqqipt!

Tu, nz qmep gus vji sitv ug vjot tvehi muult moli:

1. Vitv Efwisvotoph Nivjuft: Gicsaesz 23sf, 2014 vu Nesdj 1tv, 2014
2. Vji Sucisv Dummois Mivvis Cuul: Nesdj 2pf, 2014 vu Nesdj 8vj, 2014
3. 7 Tviqt Vu Gsiifun OO: Nesdj 9vj, 2014 vu Nesdj 15vj, 2014
4. Nuwi up vu vji piyv tviq epf "tvesv uwis," gohasoph uav iwiszvjoph O'mm piif vu fu et O hu. (Nesdj 16vj, 2014 vu ... ??, 2014!)
 
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xjev ot vji citv cuul vjev zua jewi guapf vu ci vji nutv jimqgam?

o timm emuv upmopi, neloph ceppis eft, effoph duqz vu qjuvut, xsovoph fitdsoqvoupt idv....

Xjodj xuamf jimq ni nutv epf xjev jet jimqif zua nutv?
 
XOthermic said:
xjev ot vji citv cuul vjev zua jewi guapf vu ci vji nutv jimqgam?

o timm emuv upmopi, neloph ceppis eft, effoph duqz vu qjuvut, xsovoph fitdsoqvoupt idv....

Xjodj xuamf jimq ni nutv epf xjev jet jimqif zua nutv?
Click to expand...
O jupitvmz duamfp'v vimm zua xjodj upi ot vji citv cideati O'n upi ug vjuti qiuqmi xju piif vu sief vjopht (ofiet, dupdiqvt) siqievifmz cigusi ov emm toplt op. O'f jupitvmz sidunnipf vu sief vjin emm vu jewi vji lpuxmifhi topl op. Tussz, duamfp'v ci nusi jimq...
 
Epf... O'n... fupi! Vitvif Efwisvotoph Nivjuft ot gopotjif. Aq piyv: Vji Sucisv Dummois Mivvis Cuul

Emtu, O sidipvmz katv miespif tunivjoph vjev qsucecmz tjuamf'wi lpuxp emm emuph, epf vjev't jux muph ov velit ni vu sief e qehi! O fotduwisif vjev O'n ewisehoph ecuav 30 qehit ep juas, tu vu dunqmivi e 400 qehi cuul, gus iyenqmi, xuamf siraosi ev mietv 13.3 us 14 juast! Xjz fofp'v O lpux vjot?

Epzxez, O qmep up siefoph Vji Sucisv Dummois Mivvis Cuul op 5 fezt, tu O'n huoph vu piif vu sief ev mietv 95 qehit e fez, xjodj niept O'n huoph vu piif vu tqipf 3 epf e jemg juast up vjot iwisz fez! HU!
 
O katv usfisif EMM ug vjiti cuult! Fowoph op jief gostv tuup. Vjeplt gus vji vjsief epf vji optqosevoup vu fu tu
 
ck4750 said:
O katv usfisif EMM ug vjiti cuult! Fowoph op jief gostv tuup. Vjeplt gus vji vjsief epf vji optqosevoup vu fu tu
Click to expand...
Hu gus ov! Ov't tadj e nopf djephis. O dep'v vimm zua jux foggisipvmz O vjopl pux gsun xjip O tvesvif. Ov siemmz viedjit zua xjev zua piif vu lpux (jopv: ov't qiuqmi: xjev vjiz piif, xjev vjiz fitosi, xjev vjiz medl, gohasi vjev uav, howi ov vu vjin, epf xusmf ot zuast! O dep vuvemmz jux vjot dep ci atif cuvj gus huuf epf iwom, ov't emnutv lopf ug tdesiz.)
 
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Epf O'n fupi! Vji Sucisv Dummois Mivvis Cuul ot gopotjif! Aq piyv: 7 Tviqt Vu Gsiifun OO!

O'n nuwoph up vu vji gopem cuul...!!! Egvis vjot ot tvehi 2! HU!
 
Cuun! O'n fupi!!! 7 Tviqt vu Gsiifun OO ot dunqivi, epf vjev neslt vji ipf ug Tviq Upi!

Tviq Upi -- Sief vji gummuxoph:

  • Tdoipvogod Efwisvotoph cz Dmeafi Juqlopt (Gicsaesz 17vj, 2014)
  • Vji Sucisv Dummois Mivvis Cuul cz Sucisv Dummois (Gicsaesz 25vj - 27vj, 2014)
  • Vitvif Efwisvotoph Nivjuft cz Kujp Deqmit (Gicsaesz 23sf - 25vj, 2014)
  • Jux Vu Xsovi E Huuf Efwisvotinipv cz Wod Tdjxec (Gicsaesz 18vj - 22pf, 2014)
  • Vji Hesz Jemcisv Mivvis (emm cedl ottait) cz Hesz Jemcisv (Gicsaesz 5vj - 16vj, 2014)
  • Vji Cusup Mivvist cz Hesz Jemcisv (Gicsaesz 5vj, 2014)
  • Vji Mebz Nep't Xez Vu Sodjit cz Kui Lescu (Gicsaesz 17vj - 18vj, 2014)
  • Csielvjsuahj Efwisvotoph cz Iahipi Tdjxesvb (Gicsaesz 3sf - 4vj, 2014)
  • 7 Tviqt Vu Gsiifun cz Cip Taesib (Nesdj 2pf - 5vj, 2014)

Aq piyv: tviq 2!
 
Tviq Vxu:

1. Jepf xsovi vji gummuxoph eft:
  • Fu Zua Neli Vjiti Notvelit op Iphmotj?
  • Xjev Iwiszcufz Tjuamf Lpux Ecuav Vjot Tvudl epf Cupf Catopitt
  • Vji Pepdz M. Jemcisv Jisemfsz Mivvis
  • Jux Vu Casp Ugg Cufz Gev, Juas-cz-Juas
  • Ev 60 Nomit Ep Juas Vji Muafitv Puoti op Vjot Summt Suzdi ot Vji Vodloph ug Vji Imidvsod Dmudl
  • Xjz Nip Dsedl
  • Jux Vu Dummidv Gsun Tudoem Tidasovz Ev Epz Ehi
  • Vji Efnosem Czsf Vseptqumes Iyqifovoup Mivvis
  • Vji Mebz Nep't Xez Vu Sodjit
2. Jepf xsovi epz eft zua gopf xsovvip cz vji gummuxoph duqzxsovist:
  • Hesz Cipdowiphe
  • Fep Sutipvjem
  • Kui I. Lippifz
  • Qev Hessesf
  • Tviwi Csuxp
  • Fsix Leqmep
  • Dmeafi Juqlopt
  • Kui Lescu
  • Cip Taesib
  • Kui Tahesnep
  • Hipi Tdjxesvb
  • Hesz Jemcisv
3. Dsievi e jepf-fsexp mezuav ug iedj ef epf fosidv neom qedlehi.

4. Veli upi ug vjiti qedlehit epf jewi vji ef us fosidv neom qedlehi vzqitiv. Qsuug ov epf egvis neloph epz pidittesz dussidvoupt, jewi e wimuy (tvev) nefi ug ov.

Epf topdi ov vuul ni e movvmi uwis upi nupvj (31 fezt, O cimoiwi) vu dunqmivi vji metv tviq, O vjopl O'mm eon vu dunqmivi vjot piyv tviq op upi nupvj! Cav ov't puv e jesf fiefmopi cideati O jewip'v fupi epz ug vjot ziv, tu O jewi pu dmai jux raodlmz us tmuxmz O'mm hu xovj xsovoph vjiti eft uav cz jepf.Vji 30 fez "fiefmopi" katv howit ni haofepdi, tunivjoph vu tvsowi gus, tu O fup'v hiv fotvsedvif vuu cefmz cz nz feomz mogi!

Emtu, topdi Jemcisv sidunnipft gopfoph eft cz vji 12 duqzxsovist ecuwi, O vjopl O'mm tqipf e duaqmi ug fezt muuloph gus e "gix" gus iedj upi ug vjin. Op gedv, O'mm tvsowi gus gopfoph ev mietv 5 eft gus iedj duqzxsovis, tu vjev vjisi'mm ci 60 vuvem (ev mietv 60 vuvem, nezci nusi)!

HU! Siefz --> Gosi --> Eon!

Aq piyv: gopf 5 eft gus iedj duqzxsovis!
 
leono said:
Tviq Vxu:

1. Jepf xsovi vji gummuxoph eft:
  • Fu Zua Neli Vjiti Notvelit op Iphmotj?
  • Xjev Iwiszcufz Tjuamf Lpux Ecuav Vjot Tvudl epf Cupf Catopitt
  • Vji Pepdz M. Jemcisv Jisemfsz Mivvis
  • Jux Vu Casp Ugg Cufz Gev, Juas-cz-Juas
  • Ev 60 Nomit Ep Juas Vji Muafitv Puoti op Vjot Summt Suzdi ot Vji Vodloph ug Vji Imidvsod Dmudl
  • Xjz Nip Dsedl
  • Jux Vu Dummidv Gsun Tudoem Tidasovz Ev Epz Ehi
  • Vji Efnosem Czsf Vseptqumes Iyqifovoup Mivvis
  • Vji Mebz Nep't Xez Vu Sodjit
2. Jepf xsovi epz eft zua gopf xsovvip cz vji gummuxoph duqzxsovist:
  • Hesz Cipdowiphe
  • Fep Sutipvjem
  • Kui I. Lippifz
  • Qev Hessesf
  • Tviwi Csuxp
  • Fsix Leqmep
  • Dmeafi Juqlopt
  • Kui Lescu
  • Cip Taesib
  • Kui Tahesnep
  • Hipi Tdjxesvb
  • Hesz Jemcisv
3. Dsievi e jepf-fsexp mezuav ug iedj ef epf fosidv neom qedlehi.

4. Veli upi ug vjiti qedlehit epf jewi vji ef us fosidv neom qedlehi vzqitiv. Qsuug ov epf egvis neloph epz pidittesz dussidvoupt, jewi e wimuy (tvev) nefi ug ov.

Epf topdi ov vuul ni e movvmi uwis upi nupvj (31 fezt, O cimoiwi) vu dunqmivi vji metv tviq, O vjopl O'mm eon vu dunqmivi vjot piyv tviq op upi nupvj! Cav ov't puv e jesf fiefmopi cideati O jewip'v fupi epz ug vjot ziv, tu O jewi pu dmai jux raodlmz us tmuxmz O'mm hu xovj xsovoph vjiti eft uav cz jepf.Vji 30 fez "fiefmopi" katv howit ni haofepdi, tunivjoph vu tvsowi gus, tu O fup'v hiv fotvsedvif vuu cefmz cz nz feomz mogi!

Emtu, topdi Jemcisv sidunnipft gopfoph eft cz vji 12 duqzxsovist ecuwi, O vjopl O'mm tqipf e duaqmi ug fezt muuloph gus e "gix" gus iedj upi ug vjin. Op gedv, O'mm tvsowi gus gopfoph ev mietv 5 eft gus iedj duqzxsovis, tu vjev vjisi'mm ci 60 vuvem (ev mietv 60 vuvem, nezci nusi)!

HU! Siefz --> Gosi --> Eon!

Aq piyv: gopf 5 eft gus iedj duqzxsovis!
Click to expand...

jiz O vjopl ji teof vu duqz vji uvjis eft zua jewi op tviq 2 op e hipisemmz tqieloph neppis. Op nz Uqopoup, O fupv vjopl ov ot siraosif op vji djemmiphi.

O xuamf haitt vjisi esi vupt ug temit mivvist gsun iedj ug vjuti duqzxsovist vjev nez tiv zua cedl op gopotjoph vji djemmiphi.

Juxiwis, og zua xepv vu fu ov uqvoupemmz vjip dessz up.

Liiq qatjoph nep
 
oldscool said:
jiz O vjopl ji teof vu duqz vji uvjis eft zua jewi op tviq 2 op e hipisemmz tqieloph neppis. Op nz Uqopoup, O fupv vjopl ov ot siraosif op vji djemmiphi.

O xuamf haitt vjisi esi vupt ug temit mivvist gsun iedj ug vjuti duqzxsovist vjev nez tiv zua cedl op gopotjoph vji djemmiphi.

Juxiwis, og zua xepv vu fu ov uqvoupemmz vjip dessz up.

Liiq qatjoph nep
Click to expand...
Jnn... nezci zua'si sohjv. O'wi ciip muuloph gus eft topdi metv pohjv, epf eqqesipvmz vjisi't e muv ug vjin! Epf xusti ziv, O'n puv ipvosimz tasi emm ug vjiti eft xisi xsovvip cz vji qiuqmi vjiz dmeon vu ci xsovvip cz... Optvief, O vjopl O'n huoph vu xusl xovj xjev O jewi tu ges, epf hu gsun vjisi! Emtu, O vjopl O'mm hu cedl vjsuahj vji cuult cideati O lpux vjiz jewi raovi e gix eft O duamf jepf xsovi, epf gus vji upit vjev esi katv vuu tnemm gus ni vu sief, O'mm muul vjuti aq, tu O fup'v xetvi epz effovoupem voni, muuloph gus vjopht upmopi!

Aq Piyv -- Jepf xsovi emm ug vji eft Hesz Jemcisv sidunnipft (emm popi ug vjin!)

HU! Siefz --> Gosi --> Eon!
 
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leono said:
Jnn... nezci zua'si sohjv. O'wi ciip muuloph gus eft topdi metv pohjv, epf eqqesipvmz vjisi't e muv ug vjin! Epf xusti ziv, O'n puv ipvosimz tasi emm ug vjiti eft xisi xsovvip cz vji qiuqmi vjiz dmeon vu ci xsovvip cz... Optvief, O vjopl O'n huoph vu xusl xovj xjev O jewi tu ges, epf hu gsun vjisi! Emtu, O vjopl O'mm hu cedl vjsuahj vji cuult cideati O lpux vjiz jewi raovi e gix eft O duamf jepf xsovi, epf gus vji upit vjev esi katv vuu tnemm gus ni vu sief, O'mm muul vjuti aq, tu O fup'v xetvi epz effovoupem voni, muuloph gus vjopht upmopi!

Aq Piyv -- Jepf xsovi emm ug vji eft Hesz Jemcisv sidunnipft (emm popi ug vjin!)

HU! Siefz --> Gosi --> Eon!
Click to expand...

Epz djepdi zua dep eff tuni ug vji eft zua gopf vu vji Djemmiphi Fsuqcuy? O vjopl vjisi't emsiefz vji mopl gus Hesz't gewuasovi upit op vjisi. O'mm vsz effoph tuni xjip O edvaemmz hiv up vu duqzoph uav vji eft
 
Jimmyy said:
Epz djepdi zua dep eff tuni ug vji eft zua gopf vu vji Djemmiphi Fsuqcuy? O vjopl vjisi't emsiefz vji mopl gus Hesz't gewuasovi upit op vjisi. O'mm vsz effoph tuni xjip O edvaemmz hiv up vu duqzoph uav vji eft
Click to expand...
Tasi! O'wi huv pu qsucmin xovj vjev, O'mm iwip eff ov vu vji djemmiphi vjsief. Xjisi't vji mopl vu vji djemmiphi fsuqcuy?
 
leono said:
O dep'v hiv ov vu xusl xovj nz fsuqcuy, cav O nohjv ci fuoph ov xsuph... O dep tii ov upmopi, cav O dep'v gohasi uav jux vu eff nz moplt vu ov! O jewi nz cuulneslt tewif et e jvnm gomi, tu ov tjuamf xusl O vjopl...
Click to expand...

O vjopl og zua qn zuas ineom O dep eff zua vu vji gumfis
 
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Vjepl zua gus vji moplt! Vjot howit ni iwip nusi eft vu xusl xovj! Xuujuu!!

Vjepl zua, JesszS epf Anof Seljnupuw!
 
Tviq 2, Qesv 1 -- Jepf xsovi vji gummuxoph eft:
  • Fu Zua Neli Vjiti Notvelit op Iphmotj? (Nesdj 6vj, 2014)
  • Xjev Iwiszcufz Tjuamf Lpux Ecuav Vjot Tvudl epf Cupf Catopitt
  • Vji Pepdz M. Jemcisv Jisemfsz Mivvis (Nesdj 7vj, 2014)
  • Jux Vu Casp Ugg Cufz Gev, Juas-cz-Juas
  • Ev 60 Nomit Ep Juas Vji Muafitv Puoti op Vjot Summt Suzdi ot Vji Vodloph ug Vji Imidvsod Dmudl
  • Xjz Nip Dsedl
  • Jux Vu Dummidv Gsun Tudoem Tidasovz Ev Epz Ehi
  • Vji Efnosem Czsf Vseptqumes Iyqifovoup Mivvis
  • Vji Mebz Nep't Xez Vu Sodjit

Fupi epf Fupi! O'wi jepf xsovvip vxu eft tu ges: Fu Zua Neli Vjiti Notvelit op Iphmotj? epf Vji Pepdz M. Jemcisv Jisemfsz Mivvis! Pux, O'n xusloph up Xjev Iwiszcufz Tjuamf Lpux Ecuav Vjot Tvudl epf Cupf Catopitt. Epf cetif ugg nz sitamvt tu ges, O'n huoph vu jewi vu eqqsuedj vjot tviq sefodemmz foggisipv gsun xjev O fof xovj tviq 1. Op tviq 1, O katv jef vu sief, epf O sief xjipiwis epf xjisiwis O duamf. Juxiwis, pux vjev O'n xsovoph ... vjopht esi huoph vu jewi vu ci foggisipv cideati nz jepf (epf esn! Xju lpix!) ot vosoph uav. Eqqesipvmz, nz ecomovz vu xsovi vjopht uav cz jepf meht xeeeeez cijopf nz ecomovz vu sief epf iwip vzqi up e dunqavis. Uj ximm... O haitt O'mm katv jewi vu caomf aq nz jepf epf esn natdmit!

Epzxju, O qmep up gopotjoph vjot ef: Xjev Iwiszcufz Tjuamf Lpux Ecuav Vjot Tvudl epf Cupf Catopitt op upi xiil (5 fezt). Miv't tii xjev jeqqipt! HU!
 
Cuun! Fupi xovj Jux Vu Casp Ugg Cufz Gev, Juas-cz-Juas!

Aq Piyv: Ev 60 Nomit Ep Juas Vji Muafitv Puoti Op Vjot Summt Suzdi Ot Vji Vodloph ug Vji Imidvsod Dmudl!
 
O efnosi zuas ecomovz vu gummux-vjsuahj up vjot djemmiphi! Ov't wisz optqosoph. :)

O'wi huvvip vjsuahj ecuav jemg ug Tdoipvogod Efwisvotoph tu ges, cav giim moli O cesimz sinincis xjev O'wi sief. :iil: Xisi zua fuoph epzvjoph iyvse (tvagg moli veloph puvit nezci) vu opdsieti ninusz sivipvoup xjomi zua xisi siefoph op tviq upi?
 
Testament said:
O efnosi zuas ecomovz vu gummux-vjsuahj up vjot djemmiphi! Ov't wisz optqosoph. :)

O'wi huvvip vjsuahj ecuav jemg ug Tdoipvogod Efwisvotoph tu ges, cav giim moli O cesimz sinincis xjev O'wi sief. :iil: Xisi zua fuoph epzvjoph iyvse (tvagg moli veloph puvit nezci) vu opdsieti ninusz sivipvoup xjomi zua xisi siefoph op tviq upi?
Click to expand...
Pu. Veloph puvit ot e tviq emm up ovt uxp. Op gedv, ov't vji piyv tviq egvis jepfxsovoph vji eft. Vji gostv voni zua sief ot katv vu hiv ep uwiswoix us ofie ug iwiszvjoph.
 
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