I checked out your website and I have a bit of feedback for you that piggybacks on some of the other concerns listed here.
One thing I am curious about is who is your audience/target market? I know you say its small businesses/startups, but the language and layout of the website is very much corporate leaning. Its dense language and concepts that would appeal to someone at a much larger company. I would suggest breaking it down into smaller, more bite-sized chunks and, as we used to say at my last corp strategy job "Fischer-Price it" - e.g. dumb it down. I would have broken down the entire Market Research Process post into a post for each step, with links to the tools they could use (affiliate income maybe?), made it more fun, more visual, less dense. Make it a journey for the reader.
Also, I used to do a lot of work helping small businesses launch or improve in a local/regional market and very rarely did we ever have to go down the market research path with them, or if we did it was a really miniscule project. Honestly, a lot of folks at that level don't see the need, so you may want to point that out in a highlighted post about WHY THIS IS IMPORTANT over just assuming your friends/family/current customers are telling you what they want/need/would like (and how that differs from actually willing to part with money).
Have you utilized your own information to test this product with small companies? This strikes me as something more interesting for larger firms who need market research for product development, or customer needs analysis, or customer experience research but just don't have the budget for a big firm to come in, or they need quick, actionable feedback and not a 4 month project with multiple check-ins and ppt decks. Perhaps consider targeting/angling the design towards that market.
Will look forward to the updates!
One thing I am curious about is who is your audience/target market? I know you say its small businesses/startups, but the language and layout of the website is very much corporate leaning. Its dense language and concepts that would appeal to someone at a much larger company. I would suggest breaking it down into smaller, more bite-sized chunks and, as we used to say at my last corp strategy job "Fischer-Price it" - e.g. dumb it down. I would have broken down the entire Market Research Process post into a post for each step, with links to the tools they could use (affiliate income maybe?), made it more fun, more visual, less dense. Make it a journey for the reader.
Also, I used to do a lot of work helping small businesses launch or improve in a local/regional market and very rarely did we ever have to go down the market research path with them, or if we did it was a really miniscule project. Honestly, a lot of folks at that level don't see the need, so you may want to point that out in a highlighted post about WHY THIS IS IMPORTANT over just assuming your friends/family/current customers are telling you what they want/need/would like (and how that differs from actually willing to part with money).
Have you utilized your own information to test this product with small companies? This strikes me as something more interesting for larger firms who need market research for product development, or customer needs analysis, or customer experience research but just don't have the budget for a big firm to come in, or they need quick, actionable feedback and not a 4 month project with multiple check-ins and ppt decks. Perhaps consider targeting/angling the design towards that market.
Will look forward to the updates!
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