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What to do when people think your baby is ugly?
Not really much "progress" to report, but I feel like thinking out loud. For writing, I haven't done much of it for book 3 of this series. I've been dealing with a lot of real-life issues and doing research, but getting back to writing this week (fistpump). That is one thing I do like about this writing thing... granted we all want good production, but you can continuously add to your catalog at your own pace, forever. That's a good thing with everything going on for me.
My sales so far have been abysmal. While I still had book 1 in KDP Select, after releasing novella 2 in this series, I did a 3-day free promotion which netted a total of 1 sale of the second title and zero of the first.
Book one sales started out slow, but encouraging. Gathering a few in September, but since October, the book is ranked 700,000 and climbing. Book two released to a 300,000 rank and is also climbing. Needless to say, you're not getting any sales at these ranks. It's the "slush pile."
Obviously I didn't expect to come out of the gate with massive numbers, but it's still pretty discouraging. I haven't had any returns or bad reviews (or any reviews for that matter), but the numbers tell me my work isn't well received.
Which leads me to take a cold hard look at the series and my plan. Here's some of my observations regarding my experience and my ongoing research of indies that are doing well:
1. Novellas acceptance seems to be highly dependent on genre.
I was really, really attracted to the idea of being able to build a catalog at a reasonable pace through novellas. However, I think due to my inexperience, I may have chosen a genre that novellas simply don't work in. I see people posting pretty regularly about how they're quickly building a catalog of novellas and shorts and building a $60,000/year income from their writing. What I failed to take notice of, is that these novella publishing success stories all seem to be in romance and/or erotica genres where shorter works are accepted and embraced.
I just don't see any novellas topping any charts in other genres I've looked at. This was my first mistake. I was attracted to the novella publishing model and didn't look closely enough at it before I got started, which landed me in a genre that appears to be novella adverse. From the research I've done in my genre and related genres (more on that later), these people want novels, not novellas - and that's a problem.
It's like trying to get a novella series to take off in the Epic Fantasy genre (where readers expect 500+ page tomes with every purchase), it's just not going to happen.
2. I didn't genre select well enough before writing
This is another area I think I made a mistake on. I was so eager to get started and brimming with excitement, that I failed to really drill down my genre and what the readers want in that genre. As I've continuously researched Amazon best-seller lists and various genres and writers, something occurred to me: this is a competition; a competition for the genre's (and Amazon's) attention.
Every internal promotional list on Amazon (read: the internal promotion that can make multi-millionaire writers) is based on popularity, and every book you release to a genre is a stake in that competition for internal promotion and audience attention. Luckily, there are many sub-genres to compete in.
Looking at it this way, as a competition, it makes a whole lot more sense to do the best you can to release something the genre expects (as far as subject matter, page counts, covers, etc). If you don't see a novella anywhere notable in your sub-genre, it makes sense to think that releasing one is already putting you at a disadvantage in this competition. If the readers in your genre like and want novels, they aren't magically going to embrace your novella or short story unless it's really, really good and/or really, really cheap.
3. KDP Select and Promotion
Far and away, I think this was my biggest mistake. Many authors believe that a lead in perma-free is some of the best promotion you can do for yourself. And since I'm not really qualified for Bookbub or similar promotions (most of the promotion sites I've found seem to despise novellas and short stories, and books with little to no reviews), I've determined this to be my most powerful marketing avenue. However, since putting my first book in KDP Select, I likely won't be able to get the title to perma-free status until January or February of 2014. Big, big misstep there.
I think getting some Amazon internal promotion is easier on a new title rather than trying to dig a title out of a 700,000 ranking hole (I may be completely wrong though). I'm lead to believe that Amazon internal promotion is based on popularity, sales history and ratings. If a book is published and then it's immediately followed up with a burst of sales, Amazon is going to give you more internal promotion love than a book that's been sitting at 700,000+ and gets the same small burst of sales.
It's why you can see on their best-sellers list they go to great lengths to track the rising and falling of book ranks and update their lists hourly, they want to push what's hot and get under-performing titles off their lists. Of course, this is all just speculation, but it makes a lot of sense when you look at it from Amazon's perspective.
The only thing I can relate it to is Chess or competitive game ratings. When you're a brand new player, you start out with an average rating and as you compete against higher and lower rated opponents, your rating fluctuates wildly. As you play more and more games the fluctuations stabilize and you no longer receive massive increases or decreases in rankings based on your wins and losses.
I think it's a similar thing with Amazon. When you release a title, it has a clean ranking and initial sales are going to affect the internal promotion you get to a large degree. As days pass and those sales increase or decrease, your internal promotion levels out. I think this is why some people can just put something out there, do little or no promotion, and sell a few hundreds copies their first month. You could further speculate that not only book sales history, but author sales history could play into some of this as well.
Now what?
Now, having got all my thoughts and speculation out, where I'm at now is deciding how to proceed (Not quitting! Just need to change my plan, I think). Since perma-free advertising is the direction I want to go (because, hey, it's free!), I think I have two main choices:
1. Rewrite my novellas to be novels with a prema-free novella lead-in (or abandon the series and just start anew).
I think, for me, the publishing model that would work best for the genres I'm interested in looks like this:
- Prema-free novella for hands-free promotion that leads into a novel trilogy. (20k-40k words)
- Novel one of trilogy (70k-100k words)
- Novel two of trilogy (70k-100k words)
- Novel three of trilogy (70k-100k words)
- Omnibus of trilogy
That, to me, would be one product. Naturally, build an email list with it, and when the next product is ready to launch, starting with a new perma-free lead-in to your next trilogy, blast that email list with every new release. Release these "products" 3-4 times a year, and there's your publishing model.
2. Abandon current series/pen name and switch to a genre that likes novellas (romance/erotica).
I think the publishing model for this would contain more installments and look similar to this (erotica titles probably wouldn't be this long, but it's just an example):
- Perma-free novella lead-in (20-40k words)
- Novella series book 1 (30-40k words)
- Novella series book 2 (30-40k words)
- Novella series book 3 (30-40k words)
- Novella series book 4 (30-40k words)
- Novella series book 5 (30-40k words)
- Novella series book 6 (final) (30-40k words)
- Omnibus
I notice that when a series go over 5 or 6 titles without a conclusion, readers start to get pretty pissed off, so I don't think I would have more than 6 titles per series. This is also one "product" to me. Do this 3-4 times a year, each containing 5 or 6 individual releases, and there's that publishing model.
I should note, however, that I really, really don't want to write in erotica for the simple fact that erotica writers are constantly targeted for obliteration. It's not something I want to deal with and fight against. So that genre is probably out.
I think if one identifies their home sub-genre and pumps out these "products," if you're good enough, you can really dominate some of these sub-genres. There's some you can see already where writers are doing just that, and in their particular sub-genre, they may own 3, 7, 10 of the top 20 spots. It reminds me of targeting keywords in Google and doing whatever you can to dominate all of the top 10 spots.
Anyway, I guess I need to figure out where I really think I can "compete" and get to making some decisions on how to go forward. If anyone has any advice to share, I'd love to hear it. Oh, and congrats to those of you who I follow who are doing really well starting out. Very glad that no one seems to be struggling as much as myself.
Not really much "progress" to report, but I feel like thinking out loud. For writing, I haven't done much of it for book 3 of this series. I've been dealing with a lot of real-life issues and doing research, but getting back to writing this week (fistpump). That is one thing I do like about this writing thing... granted we all want good production, but you can continuously add to your catalog at your own pace, forever. That's a good thing with everything going on for me.
My sales so far have been abysmal. While I still had book 1 in KDP Select, after releasing novella 2 in this series, I did a 3-day free promotion which netted a total of 1 sale of the second title and zero of the first.
Book one sales started out slow, but encouraging. Gathering a few in September, but since October, the book is ranked 700,000 and climbing. Book two released to a 300,000 rank and is also climbing. Needless to say, you're not getting any sales at these ranks. It's the "slush pile."
Obviously I didn't expect to come out of the gate with massive numbers, but it's still pretty discouraging. I haven't had any returns or bad reviews (or any reviews for that matter), but the numbers tell me my work isn't well received.
Which leads me to take a cold hard look at the series and my plan. Here's some of my observations regarding my experience and my ongoing research of indies that are doing well:
1. Novellas acceptance seems to be highly dependent on genre.
I was really, really attracted to the idea of being able to build a catalog at a reasonable pace through novellas. However, I think due to my inexperience, I may have chosen a genre that novellas simply don't work in. I see people posting pretty regularly about how they're quickly building a catalog of novellas and shorts and building a $60,000/year income from their writing. What I failed to take notice of, is that these novella publishing success stories all seem to be in romance and/or erotica genres where shorter works are accepted and embraced.
I just don't see any novellas topping any charts in other genres I've looked at. This was my first mistake. I was attracted to the novella publishing model and didn't look closely enough at it before I got started, which landed me in a genre that appears to be novella adverse. From the research I've done in my genre and related genres (more on that later), these people want novels, not novellas - and that's a problem.
It's like trying to get a novella series to take off in the Epic Fantasy genre (where readers expect 500+ page tomes with every purchase), it's just not going to happen.
2. I didn't genre select well enough before writing
This is another area I think I made a mistake on. I was so eager to get started and brimming with excitement, that I failed to really drill down my genre and what the readers want in that genre. As I've continuously researched Amazon best-seller lists and various genres and writers, something occurred to me: this is a competition; a competition for the genre's (and Amazon's) attention.
Every internal promotional list on Amazon (read: the internal promotion that can make multi-millionaire writers) is based on popularity, and every book you release to a genre is a stake in that competition for internal promotion and audience attention. Luckily, there are many sub-genres to compete in.
Looking at it this way, as a competition, it makes a whole lot more sense to do the best you can to release something the genre expects (as far as subject matter, page counts, covers, etc). If you don't see a novella anywhere notable in your sub-genre, it makes sense to think that releasing one is already putting you at a disadvantage in this competition. If the readers in your genre like and want novels, they aren't magically going to embrace your novella or short story unless it's really, really good and/or really, really cheap.
3. KDP Select and Promotion
Far and away, I think this was my biggest mistake. Many authors believe that a lead in perma-free is some of the best promotion you can do for yourself. And since I'm not really qualified for Bookbub or similar promotions (most of the promotion sites I've found seem to despise novellas and short stories, and books with little to no reviews), I've determined this to be my most powerful marketing avenue. However, since putting my first book in KDP Select, I likely won't be able to get the title to perma-free status until January or February of 2014. Big, big misstep there.
I think getting some Amazon internal promotion is easier on a new title rather than trying to dig a title out of a 700,000 ranking hole (I may be completely wrong though). I'm lead to believe that Amazon internal promotion is based on popularity, sales history and ratings. If a book is published and then it's immediately followed up with a burst of sales, Amazon is going to give you more internal promotion love than a book that's been sitting at 700,000+ and gets the same small burst of sales.
It's why you can see on their best-sellers list they go to great lengths to track the rising and falling of book ranks and update their lists hourly, they want to push what's hot and get under-performing titles off their lists. Of course, this is all just speculation, but it makes a lot of sense when you look at it from Amazon's perspective.
The only thing I can relate it to is Chess or competitive game ratings. When you're a brand new player, you start out with an average rating and as you compete against higher and lower rated opponents, your rating fluctuates wildly. As you play more and more games the fluctuations stabilize and you no longer receive massive increases or decreases in rankings based on your wins and losses.
I think it's a similar thing with Amazon. When you release a title, it has a clean ranking and initial sales are going to affect the internal promotion you get to a large degree. As days pass and those sales increase or decrease, your internal promotion levels out. I think this is why some people can just put something out there, do little or no promotion, and sell a few hundreds copies their first month. You could further speculate that not only book sales history, but author sales history could play into some of this as well.
Now what?
Now, having got all my thoughts and speculation out, where I'm at now is deciding how to proceed (Not quitting! Just need to change my plan, I think). Since perma-free advertising is the direction I want to go (because, hey, it's free!), I think I have two main choices:
1. Rewrite my novellas to be novels with a prema-free novella lead-in (or abandon the series and just start anew).
I think, for me, the publishing model that would work best for the genres I'm interested in looks like this:
- Prema-free novella for hands-free promotion that leads into a novel trilogy. (20k-40k words)
- Novel one of trilogy (70k-100k words)
- Novel two of trilogy (70k-100k words)
- Novel three of trilogy (70k-100k words)
- Omnibus of trilogy
That, to me, would be one product. Naturally, build an email list with it, and when the next product is ready to launch, starting with a new perma-free lead-in to your next trilogy, blast that email list with every new release. Release these "products" 3-4 times a year, and there's your publishing model.
2. Abandon current series/pen name and switch to a genre that likes novellas (romance/erotica).
I think the publishing model for this would contain more installments and look similar to this (erotica titles probably wouldn't be this long, but it's just an example):
- Perma-free novella lead-in (20-40k words)
- Novella series book 1 (30-40k words)
- Novella series book 2 (30-40k words)
- Novella series book 3 (30-40k words)
- Novella series book 4 (30-40k words)
- Novella series book 5 (30-40k words)
- Novella series book 6 (final) (30-40k words)
- Omnibus
I notice that when a series go over 5 or 6 titles without a conclusion, readers start to get pretty pissed off, so I don't think I would have more than 6 titles per series. This is also one "product" to me. Do this 3-4 times a year, each containing 5 or 6 individual releases, and there's that publishing model.
I should note, however, that I really, really don't want to write in erotica for the simple fact that erotica writers are constantly targeted for obliteration. It's not something I want to deal with and fight against. So that genre is probably out.
I think if one identifies their home sub-genre and pumps out these "products," if you're good enough, you can really dominate some of these sub-genres. There's some you can see already where writers are doing just that, and in their particular sub-genre, they may own 3, 7, 10 of the top 20 spots. It reminds me of targeting keywords in Google and doing whatever you can to dominate all of the top 10 spots.
Anyway, I guess I need to figure out where I really think I can "compete" and get to making some decisions on how to go forward. If anyone has any advice to share, I'd love to hear it. Oh, and congrats to those of you who I follow who are doing really well starting out. Very glad that no one seems to be struggling as much as myself.
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