Hi Fastlaners,
Some of you might know about my first teensy startup, ThinkSoap, that I never really finished. I realized that it just wasn't a good idea for me because of various reasons. It is going to be on hold for later development but now I am going to focus on my new fastlane startup: Food Fight Shirts
The idea is pretty simple really, you plan and carry out a food fight with your friends, and while you participate in the food fight you wear the Food Fight Shirt. The Shirt of course gets stained but you don't get the stains off. This creates a memory on the shirt, because now when you wear it, you can remember the food fight in all its glory.
Now before ya'll get to yelling about how this is a waste of time, let me go through this:
Need
FUN
I am not going to be selling the shirt, its the experience and the memory that I have to focus on. Everybody is looking for something fun to do, an activity to do with friends, a cool BirthDay party or an exciting group date.
Entry
No one, to my knowledge, has done this. Ive done searches but nothing came up so if there is any competition, its microscopic. But I am going to have to build a brand, and build it fast because the barriers of entry are not very big for this. Any thoughts on building barriers behind you, or on building a brand?
Scale
Very Scalable
Tops market I think would be everyone ages 12-30 in the English speaking world.
Control
Got it down.
Time
It does not hold me down on time.
I already asked some people what they thought about it (without implying that it was my business idea) and almost everybody liked it and said it sounded really fun. I also have some e-mail addresses for a website launch.
PLANS:
1).First, the shirt. I've picked out a place to get the Shirts made easily and pretty cheap. Not a real manufacturer yet, but close enough. The final shirt design is still being thought over.
2).The website needs to be set up. I'll be using Wordpress and Paypal for right now, but profits will later finance the web-developer and Payment Gateway Software/Merchant account.
3).Facebook Page is a must. So its going to be ready before launch.
4).Email marketing ropes need to be learned. I got signed up at MailCheat(Chimp), looks like I got a lot to learn.
5).Marketing: Facebook, PR, personal friends, events, email, and viral. Viral because when you do a food fight, you do it with friends. Charlie finds out about us and is so excited he does a food fight with his friends and they all get shirts. Now Mark, Tali, Angie, Santiago and Kate know about us too.
6).Logo/Brand: There is a ton of stuff I need to read up on branding. Any good resources? The logo also has to get done.
Alright with that out of the way, the first order of business is I need input on these logo concepts:
*Note* The logo will be on the shirt. Vote | 99designs
And so it begins...:smx6:
Some of you might know about my first teensy startup, ThinkSoap, that I never really finished. I realized that it just wasn't a good idea for me because of various reasons. It is going to be on hold for later development but now I am going to focus on my new fastlane startup: Food Fight Shirts
The idea is pretty simple really, you plan and carry out a food fight with your friends, and while you participate in the food fight you wear the Food Fight Shirt. The Shirt of course gets stained but you don't get the stains off. This creates a memory on the shirt, because now when you wear it, you can remember the food fight in all its glory.
Now before ya'll get to yelling about how this is a waste of time, let me go through this:
Need
FUN
I am not going to be selling the shirt, its the experience and the memory that I have to focus on. Everybody is looking for something fun to do, an activity to do with friends, a cool BirthDay party or an exciting group date.
Entry
No one, to my knowledge, has done this. Ive done searches but nothing came up so if there is any competition, its microscopic. But I am going to have to build a brand, and build it fast because the barriers of entry are not very big for this. Any thoughts on building barriers behind you, or on building a brand?
Scale
Very Scalable
Tops market I think would be everyone ages 12-30 in the English speaking world.
Control
Got it down.
Time
It does not hold me down on time.
I already asked some people what they thought about it (without implying that it was my business idea) and almost everybody liked it and said it sounded really fun. I also have some e-mail addresses for a website launch.
PLANS:
1).First, the shirt. I've picked out a place to get the Shirts made easily and pretty cheap. Not a real manufacturer yet, but close enough. The final shirt design is still being thought over.
2).The website needs to be set up. I'll be using Wordpress and Paypal for right now, but profits will later finance the web-developer and Payment Gateway Software/Merchant account.
3).Facebook Page is a must. So its going to be ready before launch.
4).Email marketing ropes need to be learned. I got signed up at MailCheat(Chimp), looks like I got a lot to learn.
5).Marketing: Facebook, PR, personal friends, events, email, and viral. Viral because when you do a food fight, you do it with friends. Charlie finds out about us and is so excited he does a food fight with his friends and they all get shirts. Now Mark, Tali, Angie, Santiago and Kate know about us too.
6).Logo/Brand: There is a ton of stuff I need to read up on branding. Any good resources? The logo also has to get done.
Alright with that out of the way, the first order of business is I need input on these logo concepts:
*Note* The logo will be on the shirt. Vote | 99designs
And so it begins...:smx6:
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
cav O fof jewi upi tahhitvoup. Tiioph et zua'si siemmz timmoph vji ninusz epf puv vji v tjosv O xuamf jewi e gomn dsix katv vu sidusf vji gohjv, vjip ifov ov epf neli ep exituni movvmi 2 nopavi us tu johjmohjv siim. Vjev vji dmoipv/qesvodoqevust duamf qasdjeti. Ug duasti zua duamf djeshi iyvse gus vjot. Emtu og zua duamf henogz ov op tuni xez tu vjev ov't puv katv tonqmz vjsuxoph guuf ev iedj uvjis O vjopl vjev xuamf ci duum. Uwisemm O moli vji ofie vjuahj! Citv ug madl!
