QR codes in Oct 2023?

[ShepardHumphries]

A couple of years ago, I heard QR codes being mocked as an old-fashioned thing of the past. I think I am seeing a resurgence. Dunno.

We are trying to decide if we should spend money advertising in a local print magazine, and we need a way to track the value of the ad spend. QR's directed to a mirrored landing page seem like the surest way to do it?

What do you think? Poll is open until Oct 19, 2023.

 

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[SEBASTlAN]

Are your customers using mobile, and is the URL trackable through a UTM or similar setup?

 

[ShepardHumphries]

Are your customers using mobile, and is the URL trackable through a UTM or similar setup?

I think I would duplicate my favorite landing page, which would be a unique URL. I would make SEO horrible, and would not link it. There would not be a reasonable reason for anyone to find it. Then, when I check google analytics, any visits to that page could be assumed to have come from the QR that was for that page.

I am certainly not an expert, or even comfortable with the interwebs, I am just guessing.

 

[Snowball]

IMO QR codes are fine, but probably depends on your audience. If it's older audience (60+) then they might not as comfortable scanning QR codes, in which case a simple URL would be more accessible.

If possible, I'd include both a QR code and a simple URL below it, like: www.yourdomain.com/offer

The QR code could direct to: www.yourdomain.com/offer?utm_source=qr

That way you can compare in GA direct traffic (i.e. people typing in the URL) vs. people who scanned QR code using the utm_source query param

 

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[ShepardHumphries]

IMO QR codes are fine, but probably depends on your audience. If it's older audience (60+) then they might not as comfortable scanning QR codes, in which case a simple URL would be more accessible.

If possible, I'd include both a QR code and a simple URL below it, like: www.yourdomain.com/offer

The QR code could direct to: www.yourdomain.com/offer?utm_source=qr

That way you can compare in GA direct traffic (i.e. people typing in the URL) vs. people who scanned QR code using the utm_source query param

Brilliant, thanks!