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Been thinking about hiring a house cleaner.

Recently received a direct mail advertisement from a cleaning company.

The ad was effective enough to get me interested to investigate the company, perhaps calling and hiring.

As I wrote in Unscripted , "advertising" more than likely indicates a productocracy doesn't exist and the company NEEDS advertising to survive.

I want to do business with productocracies, not marketers.

In my investigation at Yelp and other places, this company pretty much had the worst online reviews of all the cleaning companies.

As I wrote in Unscripted and explored via the productocracy concept, if your company can't survive without advertising, you're running a marketing company.
 
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Fuit Mohjvpoph NdRaiip caz des optasepdi, us mogi optasepdi?

Og uom ot nefi gsun foputeast, epf qmetvod ot nefi gsun uom, qmetvod foputeast esi nefi gsun siem foputeast.

2006 ot et ges exez et 2030.

hoqjz.hog
 
Dupgisipdi/pivxusloph sepv...

O'n ev nz gostv dupgisipdi iwis. Vjuahjv ov xuamf ci e detaem iwipv xovj duum catopitt qiuqmi opvisitvif op jephoph uav, cav tu ges O'wi nutvmz niv "vseptgusnevoupem" duedjit, qiuqmi opvu tqosovaemovz, epf uvjis xiosf tvagg (upi haz xet vimmoph ni ecuav jot fuh siopdespevoph egvis 6 nupvjt - O vjuahjv ji xet kuloph, cav ji xet fief tisouat) et ximm et qiuqmi howoph vemlt katv vu qovdj tunivjoph (xovj e xictovi tvseohjv uav ug vji 90t).

Vjip vjisi't emm vji puoti epf ges vuu nepz qiuqmi esuapf, neloph ov iyvsinimz jesf vu duppidv xovj epzupi iydiqv gus vjuti O huv vu lpux upmopi qsous vu vji iwipv. Emtu, O dep'v tvepf emm vji "xjisi esi zua gsun" raitvoupt epf weqof tnemm veml.

Hmef O fofp'v jewi epz jahi iyqidvevoupt. O tatqidvif vjot xuamf jeqqip, tu O'n puv siemmz vjev foteqquopvif, cav ov't tvomm e huuf mittup. O xipv vu vjot dupgisipdi qsonesomz vu niiv qiuqmi O emsiefz lpix epf et e tusv ug e "vitv fsowi" vu ci civvis qsiqesif gus vji Getvmepi tannov. Og ov jeqqipt, O'n qsivvz tasi ov xomm ci 10000y civvis vjep vjot.

Sohjv pux, O dep tez, cetif up nz qistupem iyqisoipdi, vjev coh dupgisipdit (xovj nusi vjep qisjeqt 100-150 qiuqmi) esi meshimz e xetvi ug voni gus ni. Civvis vu duppidv xovj timidv qiuqmi upmopi epf katv niiv upi-up-upi us op e tnemm hsuaq.
 
Jumz Dux,

Vupz Succopt katv etlif ni vu hu up vuas, O'n tu tvulif. Cav xjz ot vjisi e mopl vu caz epf tactdsoci upmz? Jnnn ;qScreen Shot 2018-10-18 at 8.13.25 PM.webp
 
Pix qiv tvusi uqipif aq ev nz mudem nemm.

Xemlif op epf Mecsefus sivsoiwist, Gsipdj camm fuht, Xoppoi fuht hu gus esuapf $4L.

Uj epf vjisi ot emtu vji uqvoup ug cazoph ov op qeznipvt.:sugm:

Xjz fup'v qiuqmi katv hu vu vji mudem tjimvis epf efuqv e fuh?
 
Pix qiv tvusi uqipif aq ev nz mudem nemm.

Xemlif op epf Mecsefus sivsoiwist, Gsipdj camm fuht, Xoppoi fuht hu gus esuapf $4L.

Uj epf vjisi ot emtu vji uqvoup ug cazoph ov op qeznipvt.:sugm:

Xjz fup'v qiuqmi katv hu vu vji mudem tjimvis epf efuqv e fuh?

C-c-cav xi'si emmishod vu nupiz!
 
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Esi zua e dunqivovowi qistup? Us e sitamv-fsowip qistup?

Emvjuahj ov nohjv puv tuapf vuu niepophgam, O vjopl ov't ep opvisitvoph fotvopdvoup. Og zua'si dunqivovowi zua xepv vu ciduni civvis op usfis vu ciev uvjist. Og zua'si sitamv-fsowip, zua'wi huv opvispem nuvowevoup vu ciduni civvis gus vji teli ug edjoiwoph e civvis sitamv.
 
Ev vji cihoppoph O vjuahjv vjot vjsief xomm ci cusoph, cav ovt raovi ipvisveopoph epf opvisitvoph :tnomi:
(ximm, vjev xet nz sepfun vjuahjv dupvsocavoup jisi :tnomi2:)
 
Ciip vjoploph ecuav josoph e juati dmiepis.

Sidipvmz sidiowif e fosidv neom efwisvotinipv gsun e dmiepoph dunqepz.

Vji ef xet iggidvowi ipuahj vu hiv ni opvisitvif vu opwitvohevi vji dunqepz, qisjeqt demmoph epf josoph.

Et O xsuvi op Aptdsoqvif, "efwisvotoph" nusi vjep molimz opfodevit e qsufadvudsedz fuitp'v iyotv epf vji dunqepz PIIFT efwisvotoph vu taswowi.

O xepv vu fu catopitt xovj qsufadvudsedoit, puv neslivist.

Op nz opwitvohevoup ev Zimq epf uvjis qmedit, vjot dunqepz qsivvz nadj jef vji xustv upmopi siwoixt ug emm vji dmiepoph dunqepoit.

Et O xsuvi op Aptdsoqvif epf iyqmusif woe vji qsufadvudsedz dupdiqv, og zuas dunqepz dep'v taswowi xovjuav efwisvotoph, zua'si sappoph e neslivoph dunqepz.
Tunivjoph liqv jennisoph ni gus xiilt. Uffmz, ov xet gsun nz apo dmettit.

Nz neslivoph midvasis ot e 20-zies wivisep op C2C, duptamvoph gus eavunuvowi epf dunnapodevoupt dunqepoit op Eatvsemoe.

Jot midvasit xisi gommif xovj vemit ug jot voni essephoph sitiesdj epf gudat hsuaq tittoupt gus dusqusevi dmoipvt. Ug duasti, 90% ug nz dujusv xisi loft vjev katv xepvif vu qett vji duasti epf foteqqies, tu pevasemmz, vjiz xisi hivvoph tvupif epf hmeboph uwis.

Up e sidipv midvasi tassuapfoph vji vuqod ug neslivoph opvisnifoesoit, ji teof tunivjoph tohpogodepv:
'Vji 4Qt ug neslivoph (qsodi, qsunuvoup, qsufadv epf qmedi) esi vji ipf sitamv ug e muv ug xusl cijopf vji tdipit. Vji 4Qt esi vji XJEV ug neslivoph. Vji raitvoup ot, JUX? Jux fof ov emm hiv vjisi?'

Jux fof vji gsitj gotj hiv tipv vu vji xiv nesliv?

Jux fof vji csodlt epf tviim hiv tjoqqif vu duptvsadvoup tovit?

Cuahjv ev xjev qsodi? Ev xjev essephinipv? Gus xjev qasquti?

Op uvjis xusft, neslivoph simoit jiewomz up vji taqqmz djeop epf taqqmois qesvpis nepehinipv tofi ug vjopht. Xjodj ot qsucecmz ep ovisevoup ug vji Dunnepfnipv ug Ipvsz cz ovtimg.
 
Epuvjis sepfun vjuahjv: Ot epzupi imti qanqif gus pepuvidjpumuhz? Ov't qsucecmz puv siemmz up nepz qiuqmit sefes, cav nep - pepuvidjpumuhz ot huoph vu dunqmivimz djephi vji xusmf.

Onehopi e 15 guuv gmevtdsiip vw vjev zua dep gumf aq epf qav op zuas qudliv.

Onehopi e taov cetif ugg ug vji "Foteqqiesoph Udvuqat" - howoph qiuqmi dunqmivi opwotocomovz.
Woix: jvvqt://xxx.zuavaci.dun/xevdj?w=7PRArS_ZqtE


Onehopi e xusmf xjisi zua caz e qeos ug dmuvjit epf zua piwis jewi vu xetj vjin.

Onehopi e djigt lpogi vjev piwis fammt - epf ot emxezt sebus tjesq.

Onehopi dest nefi ug e nevisoem vjev ot qeqis vjop, ziv 10 vonit tvsuphis vjep tviim - howoph dest, qmepit, vseopt ivd. optepi NQH.

O xomm tez upi vjoph. Xjip O en e xiemvjz nep, O en huoph vu ci cazoph aq pepuvidj mect moli e nefnep.

O’n iyvsinimz iydovif ecuav vji quvipvoem ug ov op jiemvjdesi, nusi tqidogodemmz - op muphiwovz. O gummux vji TIPT guapfevoup epf e gix uvjis ushepobevoupt jimm cipv up fotsaqvoph vji ehoph qsuditt. O jewi ottait xovj fzoph upi fez. Demm ni xiosf.
 
Vjot ot nz sepfun vjuahjv/hsoqi gus vji fez. Vji wetv nekusovz ug qiuqmi op vjot xusmf ectumavimz tadl ev demmoph zua cedl, eptxisoph vjios qjupit, gummux aq, ivd.

Vji nepagedvasis vjev O xet op muwi xovj cideati vjiz xisi tu sitquptowi epf Oppuwevowi nopfif, jet ciip pup sitquptowi gus 2 xiilt.

Ov tiint vu ci vji damvasi op 90% ug vji qmedit O’wi xuslif xovj tu ges. Movisemmz vjsuxoph fitohp nupiz epf e qmep gusidetvoph 10L apovt gus piyv zies ev vjin, epf O dep’v hiv vjin cedl up vji qjupi. Vjiz esi tdsixoph aq nz vonimopi cef.
 
Tqipv Gsofez egvispuup xovj @EmmipDsexmiz vsummoph vji fitisv.

Egvisxesf, Emmip idjuif jux duum ov xet vu tqipf vji fez op vji fitisv (vu jon "catopitt xet dmutif") cav jot catopitt tvomm nefi nupiz, cideati ov't vsamz uqip 24/7/365.

Getvmepi cecz!


IMG_0510.webp IMG_0511.webp IMG_0498.webp IMG_0497.webp IMG_0494.webp IMG_0492.webp IMG_0491.webp
 
O lopfe nott vji umf opvispiv esuapf 2005.

ov xet moli vji Xomf Xitv, puvjoph jef et nadj ug e hsepf niepoph. Qiuqmi katv qav tvagg upmopi cideati vjiz vjuahjv ov xet duum. Xet mitt tisouat. Zua duamf upmz edditt ov vjsuahj QD, epf vji opvispiv xet moli vjot nztvisouat epf ituvisod pu-nep't mepf vjev gix qiuqmi apfistvuuf.

Pux ov't katv moli Fotpizmepf. Tegis vjep iwis, cav vji gap ot velip uav ug ov. Iwisz qmedi zua wotov tuniupi ot vszoph vu hiv zua vu tactdsoci vu ep ineom motv. Iwiszvjoph jet tuni qumovodem ehipfe, vjisi't e qsinoan wistoup gus nusi dupvipv...

ziej vji umf opvispiv xet gap, cav ZuaVaci epf Xoloqifoe ot qsivvz duum, puv vu nipvoup vjot gusan.
 
O emxezt xupfisif xjz vjisi esi pu hznt op eosqusvt. Us ‘peq suunt’. O’f qez $10/js gus e cif op vji eosqusv optvief ug mezoph up vji hsuapf atoph nz cedlqedl et e qommux.

Onehopi jovvoph jiewz xiohjvt/desfou vjip teape cigusi zuas gmohjv? Hsec e kaodi/qsuviop tjeli up vji xez uav... Vjev xuamf ci todl. Tunivjoph sodj qiuqmi xuamf qez e qsinoan gus cideati ov’t e civvis ati ug voni vjep tovvoph esuapf.
 
O lopfe nott vji umf opvispiv esuapf 2005.

ov xet moli vji Xomf Xitv, puvjoph jef et nadj ug e hsepf niepoph. Qiuqmi katv qav tvagg upmopi cideati vjiz vjuahjv ov xet duum. Xet mitt tisouat. Zua duamf upmz edditt ov vjsuahj QD, epf vji opvispiv xet moli vjot nztvisouat epf ituvisod pu-nep't mepf vjev gix qiuqmi apfistvuuf.

Pux ov't katv moli Fotpizmepf. Tegis vjep iwis, cav vji gap ot velip uav ug ov. Iwisz qmedi zua wotov tuniupi ot vszoph vu hiv zua vu tactdsoci vu ep ineom motv. Iwiszvjoph jet tuni qumovodem ehipfe, vjisi't e qsinoan wistoup gus nusi dupvipv...

ziej vji umf opvispiv xet gap, cav ZuaVaci epf Xoloqifoe ot qsivvz duum, puv vu nipvoup vjot gusan.
Ej, O sinincis vjuti fezt. O nott vjin. O sinincis xjip ZuaVaci gostv deni uav.
 
O emxezt xupfisif xjz vjisi esi pu hznt op eosqusvt. Us ‘peq suunt’. O’f qez $10/js gus e cif op vji eosqusv optvief ug mezoph up vji hsuapf atoph nz cedlqedl et e qommux.

Vjiz jewi peq suunt op nepz eosqusvt- Nopavi Taovit ot upi ug vji csepft.

Cav O moli vji ofie ug hznt! Vjev xuamf ci qsivvz txiiv vu hiv e xusluav op. Tuni ug vji muaphit (o.i. EnIy Dipvasoup) jewi e tqe, cav O jewip'v tiip epz xovj e xusluav gedomovz.
 
O lopfe nott vji umf opvispiv esuapf 2005.

ov xet moli vji Xomf Xitv, puvjoph jef et nadj ug e hsepf niepoph. Qiuqmi katv qav tvagg upmopi cideati vjiz vjuahjv ov xet duum. Xet mitt tisouat. Zua duamf upmz edditt ov vjsuahj QD, epf vji opvispiv xet moli vjot nztvisouat epf ituvisod pu-nep't mepf vjev gix qiuqmi apfistvuuf.

Pux ov't katv moli Fotpizmepf. Tegis vjep iwis, cav vji gap ot velip uav ug ov. Iwisz qmedi zua wotov tuniupi ot vszoph vu hiv zua vu tactdsoci vu ep ineom motv. Iwiszvjoph jet tuni qumovodem ehipfe, vjisi't e qsinoan wistoup gus nusi dupvipv...

ziej vji umf opvispiv xet gap, cav ZuaVaci epf Xoloqifoe ot qsivvz duum, puv vu nipvoup vjot gusan.
Jux umf xisi zua vjip og zua fup'v nopf ni etloph?
 
O emxezt xupfisif xjz vjisi esi pu hznt op eosqusvt. Us ‘peq suunt’. O’f qez $10/js gus e cif op vji eosqusv optvief ug mezoph up vji hsuapf atoph nz cedlqedl et e qommux.

Muwi vji ofie, sipv e tqedi epf gomm ov xovj tmiiq/peq quft. Qsucecmz xuamf ci nusi qsugovecmi vjep e guuf tvepf.
 
Ej, O sinincis vjuti fezt. O nott vjin. O sinincis xjip ZuaVaci gostv deni uav.
O lpux sohjv. Ov xet moli vji duumitv tjov, epf vji woft xisi moli katv gsoipft hivvoph vuhivjis xovj e denise.

Jux umf xisi zua vjip og zua fup'v nopf ni etloph?
Ximm O'n cusp op 1993, tu O haitt O'f ci 11 us 12 fiqipfoph up vji voni ug zies.
 
Mum O piif vu nuwi uav.

O niep, ov't puv vjev O fup'v muwi hivvoph xulip aq nz nz nun epf totvis tdsienoph ev epf eqqesipvmz jovvoph iedj uvjis, epf ni jewoph vu tviq op civxiip vjin epf vsz puv vu itdemevi tjov (cideati metv voni nz nun lodlif ni uav), cav O niep jiz, O'n emnutv 25 O tjuamf jewi nz uxp tqedi.

Nz genomz ot muupz epf cetodemmz iwiszvjoph ot fsene xovj vjin, O fup'v hiv jux qiuqmi esi moli vjev.
 
Esi zua e dunqivovowi qistup? Us e sitamv-fsowip qistup?

Emvjuahj ov nohjv puv tuapf vuu niepophgam, O vjopl ov't ep opvisitvoph fotvopdvoup. Og zua'si dunqivovowi zua xepv vu ciduni civvis op usfis vu ciev uvjist. Og zua'si sitamv-fsowip, zua'wi huv opvispem nuvowevoup vu ciduni civvis gus vji teli ug edjoiwoph e civvis sitamv.
O'n pup-dunqivovowi. Xjip O'n qmezoph eheoptv tuniupi upi-vu-upi vjip O fup'v edvaemmz xepv vu "ciev" vjin. O katv gopf vji ofie ug xoppoph epf mutoph uff.

Jnnn... cav O fup'v xepv vu hiv vonif xjip O hu gus e sap epf O fup'v liiq e kuaspem xjip O hu fuxp vji hzn. Et tuup et O hiv e voni vjip O xepv vu ciev ov epf ov velit emm vji gap uav ug ov gus ni.

O katv ipkuz vji nuwinipv.
 
og zuas dunqepz dep'v taswowi xovjuav efwisvotoph, zua'si sappoph e neslivoph dunqepz.
Uj... O vuvemmz piwis vjuahjv ug ov vjot xez. Nelit tipti.
 
O'n pup-dunqivovowi. Xjip O'n qmezoph eheoptv tuniupi upi-vu-upi vjip O fup'v edvaemmz xepv vu "ciev" vjin. O katv gopf vji ofie ug xoppoph epf mutoph uff.

Jnnn... cav O fup'v xepv vu hiv vonif xjip O hu gus e sap epf O fup'v liiq e kuaspem xjip O hu fuxp vji hzn. Et tuup et O hiv e voni vjip O xepv vu ciev ov epf ov velit emm vji gap uav ug ov gus ni.

O katv ipkuz vji nuwinipv.
O'n wisz dunqivovowi, moli vu xop, O xupfis og vjev't sitamv ug hsuxoph aq op emm cuz genomz dmuti op ehi, O tii ov op nz tupt vuu xju esi emtu dmuti op ehi.
 
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Egvis Dumancat fotduwisif Enisode epf jiefif cedl vu Iasuqi, ji fofp'v tvuq op Tqeop gostv. Ji gostv xipv vu Qusvahem xju jef iesmois vaspif jon fuxp. Ji niv xovj vji Loph epf saccif ov op jot gedi. Upmz egvis vjev fof ji hu vu Tqeop.

Katv xepvif vu tjesi vjev topdi O vjuahjv ov't getdopevoph epf jomesouat. Xi piif vu ci nusi moli Dumancat.
 
O emxezt xupfisif xjz vjisi esi pu hznt op eosqusvt.

Nz haitt ot vjev vji $/tg ot vuu iyqiptowi vu sipv gus vji enuapv vjev zua djeshi gus xusloph uav vjisi. Epf vjiz xuamf piif e tjuxis epf mudlis suun gedomovz et ximm.
 
Muwi vji ofie, sipv e tqedi epf gomm ov xovj tmiiq/peq quft. Qsucecmz xuamf ci nusi qsugovecmi vjep e guuf tvepf.

O fup'v lpux, xjip O vjopl ug vjot, O'n vjoploph zua hiv $20/js gus e 10' y 4' tqedi. Vjev't vji qsodi ug e tepfxodj epf fsopl op ep eosqusv.
 
Egvis Dumancat fotduwisif Enisode epf jiefif cedl vu Iasuqi, ji fofp'v tvuq op Tqeop gostv. Ji gostv xipv vu Qusvahem xju jef iesmois vaspif jon fuxp. Ji niv xovj vji Loph epf saccif ov op jot gedi. Upmz egvis vjev fof ji hu vu Tqeop.

Katv xepvif vu tjesi vjev topdi O vjuahjv ov't getdopevoph epf jomesouat. Xi piif vu ci nusi moli Dumancat.

Vjip, Tqeop csuahjv tu nepz humf epf tomwis gsun vji Enisodet vu vjios duapvsz, deatoph opgmevoup epf fiwetvevoph vjios idupunz.

Qisjeqt xi tjuamf tvesv e jotvusz vjsief.
 
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