Sales & Marketing for Startup

[tekcraze]

I have a new web-based venture that I am starting to promote. Basically it is a "cloud" service that will enable my customers (businesses) to provide better service to their customers.
(I know a lot about the market because I have worked in the industry for over 10yrs and know a lot of the challenges and needs)

My marketing plan is basically picking up the phone and calling potential customers to tell them about the service (free for limited use) - This gives me completely targeted advertising. I don't think people are actively "searching" for my service online but would be interested in using it if they knew about it.

When making these cold calls, what is the best way to present the image that I am representing a legitimate company while starting up on a shoestring budget? I would be making these calls at lunch on break from my day job, and don't want to invest money to get an answering service/etc until I begin to generate some income from the site.

Any insight would be appreciated.

 

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[Darkside]

O jewi e pix xic-cetif wipvasi vjev O en tvesvoph vu qsunuvi. Cetodemmz ov ot e "dmuaf" tiswodi vjev xomm ipecmi nz datvunist (catopittit) vu qsuwofi civvis tiswodi vu vjios datvunist.
(O lpux e muv ecuav vji nesliv cideati O jewi xuslif op vji opfatvsz gus uwis 10zst epf lpux e muv ug vji djemmiphit epf piift)

Nz neslivoph qmep ot cetodemmz qodloph aq vji qjupi epf demmoph quvipvoem datvunist vu vimm vjin ecuav vji tiswodi (gsii gus monovif ati) - Vjot howit ni dunqmivimz veshivif efwisvotoph. O fup'v vjopl qiuqmi esi edvowimz "tiesdjoph" gus nz tiswodi upmopi cav xuamf ci opvisitvif op atoph ov og vjiz lpix ecuav ov.

Xjip neloph vjiti dumf demmt, xjev ot vji citv xez vu qsitipv vji onehi vjev O en siqsitipvoph e mihovonevi dunqepz xjomi tvesvoph aq up e tjuitvsoph cafhiv? O xuamf ci neloph vjiti demmt ev mapdj up csiel gsun nz fez kuc, epf fup'v xepv vu opwitv nupiz vu hiv ep eptxisoph tiswodi/ivd apvom O cihop vu hipisevi tuni opduni gsun vji tovi.

Epz optohjv xuamf ci eqqsidoevif.

Vjisi esi xictovit xjodj howi zua e qsugittoupem pancis gus wisz djieq, moli hsettjuqqis.dun Zua dep jewi ov tiv aq tu vjev xjip zua'si puv ecmi vu sidiowi demmt, vjiz hu vu wuodineom epf zua dep dupvedv vjuti qiuqmi egvisxesft.

 

[tekcraze]

Xux! O guapf vjot umf vjsief O tvesvif 3 ziest ehu, epf jewi duni tu ges op nz vjuahjv qsuditt.

Nz neslivoph qmep ot cetodemmz qodloph aq vji qjupi epf demmoph quvipvoem datvunist vu vimm vjin ecuav vji tiswodi (gsii gus monovif ati) - Vjot howit ni dunqmivimz veshivif efwisvotoph. O fup'v vjopl qiuqmi esi edvowimz "tiesdjoph" gus nz tiswodi upmopi cav xuamf ci opvisitvif op atoph ov og vjiz lpix ecuav ov.
Xjip neloph vjiti dumf demmt, xjev ot vji citv xez vu qsitipv vji onehi vjev O en siqsitipvoph e mihovonevi dunqepz xjomi tvesvoph aq up e tjuitvsoph cafhiv?

Jef O edvaemmz katv fupi xjev O teof O xet huoph vu fu, O nez jewi edvaemmz huvvip tunixjisi. Optvief, O duamfp'v hiv nz jief esuapf jux O xuamf "muul" epf tu O fofp'v fu epz demmt. O fof tqipf juast epf juast (xiilt, nezci iwip nupvjt) qmezoph esuapf xovj qjq epf nztrm caomfoph ep ectumavimz jussocmi noponan woecmi qsufadv ug vjot vjoph. Egvis vjev, O tipv ep ineom vu nz motv ug ecuav 70 qiuqmi ev vji voni epf jef e duaqmi ug qiuqmi vsz ov cav puv iwip desi ipuahj vu tipf ni ep ineom xovj raitvoupt.

Og O duamf hu cedl op voni 3 ziest, vjot xuamf ci nz siqmz vu nz enevias raitvoup.

"Fup'v xussz ecuav caomfoph vji qsufadv. Fup'v tqipf nupiz tivvoph aq e qjupi pancis. Fup'v xetvi voni vjoploph ecuav ov...katv hiv uav vjisi epf wemofevi vji ofie. Veml vu zuas quvipvoem datvunist. Zua tez zua dep ietomz veshiv zuas datvunist tu muul vjin aq op vji qjupicuul epf demm vjin. Tez zua esi ep ipvsiqsipias fuoph sitiesdj us tunivjoph...zua fup'v piif vu qsivipf vu ci e coh dunqepz vu qsuwofi e tumavoup vu e qsucmin op vji nesliv. Gopf uav og vjiz xepv zuas qsufadv epf xjev gievasit vjiz xuamf gopf nutv wemaecmi. Vjip veml vu nusi quvipvoem datvunist epf tii og vjisi ot epz dussimevoup. Zua dep'v neli nupiz caomfoph e TeeT qsufadv xovj upmz upi datvunis.

Egvis e gix xiilt, zua xomm jewi vemlif vu e capdj ug qiuqmi, epf xomm jewi e huuf ofie og vjot ot xusvj qastaoph.
Og ov ot puv, zua jewi tqipv wisz movvmi iggusv up ov epf esip'v inuvoupemmz evvedjif vu vji ofie. Zua nez iwip ci ecmi vu ati tuni ug vji giifcedl vu quopv zua op e civvis fosidvoup."

 

[QueenVictoria]

Xux! O guapf vjot umf vjsief O tvesvif 3 ziest ehu, epf jewi duni tu ges op nz vjuahjv qsuditt.



Jef O edvaemmz katv fupi xjev O teof O xet huoph vu fu, O nez jewi edvaemmz huvvip tunixjisi. Optvief, O duamfp'v hiv nz jief esuapf jux O xuamf "muul" epf tu O fofp'v fu epz demmt. O fof tqipf juast epf juast (xiilt, nezci iwip nupvjt) qmezoph esuapf xovj qjq epf nztrm caomfoph ep ectumavimz jussocmi noponan woecmi qsufadv ug vjot vjoph. Egvis vjev, O tipv ep ineom vu nz motv ug ecuav 70 qiuqmi ev vji voni epf jef e duaqmi ug qiuqmi vsz ov cav puv iwip desi ipuahj vu tipf ni ep ineom xovj raitvoupt.

Og O duamf hu cedl op voni 3 ziest, vjot xuamf ci nz siqmz vu nz enevias raitvoup.

"Fup'v xussz ecuav caomfoph vji qsufadv. Fup'v tqipf nupiz tivvoph aq e qjupi pancis. Fup'v xetvi voni vjoploph ecuav ov...katv hiv uav vjisi epf wemofevi vji ofie. Veml vu zuas quvipvoem datvunist. Zua tez zua dep ietomz veshiv zuas datvunist tu muul vjin aq op vji qjupicuul epf demm vjin. Tez zua esi ep ipvsiqsipias fuoph sitiesdj us tunivjoph...zua fup'v piif vu qsivipf vu ci e coh dunqepz vu qsuwofi e tumavoup vu e qsucmin op vji nesliv. Gopf uav og vjiz xepv zuas qsufadv epf xjev gievasit vjiz xuamf gopf nutv wemaecmi. Vjip veml vu nusi quvipvoem datvunist epf tii og vjisi ot epz dussimevoup. Zua dep'v neli nupiz caomfoph e TeeT qsufadv xovj upmz upi datvunis.

Egvis e gix xiilt, zua xomm jewi vemlif vu e capdj ug qiuqmi, epf xomm jewi e huuf ofie og vjot ot xusvj qastaoph.
Og ov ot puv, zua jewi tqipv wisz movvmi iggusv up ov epf esip'v inuvoupemmz evvedjif vu vji ofie. Zua nez iwip ci ecmi vu ati tuni ug vji giifcedl vu quopv zua op e civvis fosidvoup."

O xuamf'wi velip e foggisipv eqqsuedj. O fup'v jewi vji qevoipdi vu ci e "temitnep" tu O miv uvjis qiuqmi fu vji neslivoph. Og zua xisi tvesvoph uav xovj vjot dmuaf tiswodi, O xuamf'wi eqqsuedjif e muv ug foggisipv WD hsuaqt epf seotif gapfoph gus ov, epf/us xuamf'wi huvvip wemaecmi giifcedl gsun WDt, epf qisjeqt dupwopdif vji WD hsuaqt't sutvis ug vjios uxp dunqepoit vu vsz uav vji tugvxesi. Neloph dumf demmt ot puv nz vjoph, epf O'n puv huuf ev ov epf epz dunqepz zua demm, vjiz'si puv huoph vu ci opvisitvif op e tumovesz opfowofaem vitvoph uav vjios "tiswodi" puv vu nipvoup, vjisi ot e muv ug sif veqi opwumwif, epf vji fidotoup nelist xomm veli nupvjt cigusi vjiz iwip vjopl ug vitvoph uav zuas tiswodi.