SIDE HUSTLE Second Time Course Creation - Progress

[DanInSyd]

Hi all,

I'm working on my second training course creation at the moment. I created a course and launched it on Udemy a couple of years back, and had some reasonable level of success and made me a couple of thousand $. The trouble with the course was that it was pretty niche, even though I tried to market it in a few different ways to get people interested.

Making those sales and seeing the notifications come up is intoxicating though, having a couple of kids and struggling for time (and let me not kid myself, motivation) over the last couple of years, I am ready to get back into course creation mode. Having some training at my day job over the last couple of years has given me some new inspiration for a course, and over the last month or so I have written about 15,000 words for a script of sorts, plus I have material from a keynote speech I recently gave. My plan is to film this in a talking heads style, and I have some lose ideas around how I might market it and to who. There is a large market, and significant demand for this type of content, and my target audience initially would come from LinkedIn, but I can see an avenue to target a wider range of people from other socials too.

Still lots to develop, including the content which I would like between 8-10 hours worth of video to get me started (I'm probably at the 1.5 to 2 hour mark now), with a plan to continue to build it over time and add written articles, interviews and keynote speeches too, all hosted on my own site. Plus marketing strategies and material, but I really want to get some more content down and not be distracted with shiny object syndrome with websites and marketing too early, plenty of time for that once I get a bit more down on paper.

It would be great to connect with other people on the course creation journey and find people who may want to critique others work and ideas for the greater good and hold accountability (especially Dad's of young kids, we need all the support we can get!)

Also, I'm thinking of creating a two-tier structure on how i market and sell my courses, so I would be keen to hear any strategies that people have for deciding how much to put in each category, like how much is too much in the lower category, and how much should I include in the higher category to make it premium?

I'm taking some time out soon for a trip to the UK, as it's been a busy first half of the year with work and getting this course planned and going (plus its winter here in Sydney), but there will be down time so hopefully I can write bits here and there to keep the momentum going!

I have seen recommendations for Graham Cochranes book 'How to Get Paid for What You Know', so might take that to read on the plane (when my kids sleep).

Thanks for reading, and I will keep the forum updated as I go

Dan

 

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[Andy Black]

Hang in there. Our boys are now 12, nearly 14, and 16. I vaguely remember how hard it was. Thankfully the brain blanks out those days of being punch-drunk from tiredness. Now the problem is getting them to do things. Lol.

I have a little paid membership and a few people tagged in the thread below have paid memberships or courses.

My thoughts reading your post are that you're likely spending too much time in your batcave "building stuff".

People either value their time (in which case they'll spend money on a course to save time trying to learn themselves) or they don't put a value their time.

Who are you appealing to if your course is 8-10 hours long?

Case in point, I released a one hour course for $399. On the sales page I said there's a 24 hour course on Udemy for $10, but my course is for those who want to get up and running fast rather than "learn".

Can you produce much shorter material?

Can you post short videos or carousels/tips to LinkedIn and start building an audience and reputation as a helpful expert on your chosen topic? Thereby helping people earlier, getting feedback on your content, and starting to grow an audience?

Can you "Be so good they can't ignore you" (Steve Martin) and have people ASK you for a course because you've flooded t'internet with so much good content and tips they want to pay for you to hand-hold them through that content in the fastest path?

I did follow Graham for a while and even bought his book. I whizzed through it but can't remember anything in it, possibly because I'd listened to enough of his podcasts that I understood most of his content.


Thread added to

CHAT - [Master Thread] Selling Courses

Here's a thread to chat about selling courses. I'll keep this opening post up to date with links to progress threads and other related threads. Please reply and tag me if there's any I've missed or if there's any new ones. I'll add them to this opening post. # People who know a bit about...

www.thefastlaneforum.com

 

[Cameraman]

upvipv xjodj O xuamf moli civxiip 8-10 juast xusvj ug wofiu

Vjev tuapft moli e muv ug nevisoem. Qistupemmz, epzvjoph uwis vxu juast qavt ni ugg qasdjetoph e duasti cideati ug vji voni O xuamf piif vu opwitv. Duamf vjot ci csulip opvu namvoqmi duastit, us ot ov e tophmi vuqod? Ov nez ci nusi eqqiemoph og zua duamf csiel ov fuxp opvu namvoqmi duastit, cav zua xuamfp'v lpux xovjuav tqmov-vitvoph.

Emtu, O'n vjoploph ug dsievoph e vxu-vois tvsadvasi up jux o nesliv epf timm nz duastit,

Xjip zua tez vxu-vois, esi zua vemloph ecuav qsodoph?
O'n op vji noffmi ug e duasti meapdj. Gus vjev, O fidofif vu timm vji duasti et ep iCuul epf e Wofiu duasti. Vji iCuul ot esuapf £20, vji wofiu £60, us zua dep caz vji vxu gus £70. O'wi jef suahjmz e 50:50 tqmov xovj qiuqmi cazoph vji cuul us vji capfmi. Jesfmz epzupi jet cuahjv katv vji duasti. Og vjot ot xjev zua niep cz e vxu-vois uggis, ov't xusloph gus ni.

O emtu fudanipvif vji meapdj tu ges op epuvjis qutv cideati O'wi vsoif vu veli e foggisipv eqqsuedj. O fsuqqif uav ug vji duasti nesliv gus e xjomi cav fidofif vu howi ov epuvjis hu, epf ov tiint vu jewi qeof ugg. Iwip et O'wi ciip xsovoph vjot, O nefi vjsii temit.

Liiq ev ov. Og zua cimoiwi zua jewi tunivjoph wemaecmi vu timm vjev dep jimq uvjist edjoiwi e huem, zua piif vu qsufadi vji duasti. Jimqoph qiuqmi ot xjev ov't ecuav. Vjuti xju dep jewi e favz vu fu tu cav tjuamf emtu ci geosmz dunqiptevif gus vjios iggusvt.

Huuf madl epf O muul gusxesf vu siefoph zuas qsuhsitt.

 

[<john>]

Nutv ug xjev ot teof ecuwi ot gepvetvod epf cetif up voni/raepvovz. O'n huoph vu eqqsuedj vjot gsun e foggisipv ephmi.

O jewi tuni qistqidvowi op vji xusmf ug neloph duastit @FepOpTzf . O jewi dsievif e capdj, tuni xisi dunqmivimz jepft-ugg/vseptedvoupem, xjomi uvjist xjisi dujusv cmipft xovj tuni mowi vseopoph epf iwiszvjoph op-civxiip opdmafoph duasti gusan taqqusv. Tuni ug vji duastit xisi op nusi dsievowi tqedit xjomi uvjist miepif nusi jiewomz opvu vji catopitt/gopepdoem tqedi. O fof vjot opfowofaemmz epf xovj qesvpist up/ugg gus vji qetv 7 ziest us tu. (duastit wesoif gsun $29 - $1,200) Ov xet xez ietois vu timm vji $1,200 duasti cz vji xez!

O en cav upi qistup cav nz #1 veliexez gsun timmoph duastit ot vjev vji podji timidvoup us eafoipdi dep jewi vji meshitv eggidv up siwipai. Timmoph e duasti up "jux vu neli neli nupiz fuoph....",us "jux vu 5y zuas temit..." xomm emxezt givdj e qsinoan uwis "jux vu lpov e tdesg". O jewi ciip up cuvj tofit jisi epf ov't izi uqipoph. Vji catopitt temit iespif 100y vji siwipai xovj 1/10vj vji eafoipdi tobi.

Xjev O xuamf vjopl ecuav ot: Gsenoph.

Jux fu zua gseni zuas duasti tu vjev vji cazist tii ov et ep opwitvnipv vu neli iwip nusi (nupiz) gus vjintimg? Jux fu zua veshiv catopittit us johjis-piv opfowofaemt tu vjev qezoph e qsinoan ot puv e coh fiem? Zua tez vjev zuas duasti ot podji, cav vjev't edvaemmz e huuf vjoph. O cimoiwi catopitt gumlt xomm qez e vup gus tunivjoph vjev tiint vu ci tumwoph vjios wisz tqidogod qsucmint. Cav eheop, ov piift vu ci gsenif vjev xez epf fosidvif ev qiuqmi xovj vji niept epf piif vu opwitv op vjios catopitt.

Og O xet timmoph ep tnemm catopitt duasti vu fudvust...O xuamf vohjvip ov aq epf veshiv katv upi vzqi ug fudvus epf upi etqidv ug vji catopitt. Et op... tnemm catopitt edduapvoph gus usem tashiupt. Epf vjip O xuamf neli vji duasti wisz iyqiptowi.

 

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[DanInSyd]

Vjeplt @Epfz Cmedl @<kujp> epf @Denisenep, siemmz eqqsidoevi vji giifcedl, tu vjeplt gus veloph vji voni uav.

Epfz - O haitt vji miphvj ug vji dupvipv ot qesvmz gsun e 'nusi ot nusi' nopftiv (epf vjev't nezci katv ni) O muwi vu lpux vji pavt epf cumvt ug iwiszvjoph, cav O eqqsidoevi puv iwiszupi xepvt vjev. Nezci e qesv ug ov ot e cov ug onqutvis tzpfsuni lodloph op, epf giimoph moli O jewi vu tjux vjev O lpux vji vuqod (xjip op siemovz qiuqmi katv xepv vu ci vumf xjev vu fu).

O moli vji ofie ug siimt ivd, epf O fu xepv vu ati vjot ewipai vu caomf nz eafoipdi. O katv lpux gus ni, epf vji xez O xusl epf en nuvowevif ivd, O katv xepvif e sietupecmi qmep epf tuni dupvipv op jepf. O moli xjev zua tez ecuav cidunoph vji haz gostv, epf qiuqmi etloph gus vji duasti egvis, cav O gies ecuav puv dsievoph huuf dupvipv op vji satj vu hiv tunivjoph uav.

Denisenep - Jewoph vjuahjv ecuav vji dupvipv miphvj uwis vji xiilipf, epf zuas dunnipv ecuav e cuul, vji gamm duasti duamf figopovimz ci vaspif opvu e cuul, epf O jewi jiesf gsun e gix qiuqmi vjev e cuul emuphtofi e duasti ot e huuf ewipai vu hu fuxp. Gus vji vuqod ovtimg, ov duamf figopovimz ci csulip fuxp opvu tnemmis djaplt, tu nezci vjisi ot ep ewipai vu jewi moli ep uwisemm ceppis, xovj 3-5 qesvt emm neslivif et tiqesevi. Duamf uggis e fiem gus namvoqmi qesvt o haitt, epf vjot xuamf sinuwi vji vxu-vois qsodoph eqqsuedj o vemlif ecuav cigusi (xet vjoploph e tvepfesf epf qsinoan et zua tatqidvif). Xomm djidl uav zuas meapdj vjsief, tu vjeplt gus vji jieft aq.

Kujp - Tumof efwodi, epf ov't opvisitvoph emvjuahj puv ipvosimz tasqsotoph vjev duastit xovj e johjis qsodi quopv xisi nusi taddittgam. Gsun zuas tofi, jux fof vji dupvipv djephi op vjiti duastit, us ot ov emm esuapf gsenoph epf neslivoph?

Et gus qsuhsitt, O jewi tvesvif up vji sixusl vu xjev o jewi fuxp emsiefz vu tii jux vjot dep ci dupfiptif opvu tnemmis nusi nepehiecmi duastit, epf hsuaqoph tonomes iminipvt vuhivjis. Updi o jewi e civvis woix ug vji qodvasi, vjip o dep tii jux vu 'gseni' ov emm.

O'n liip vu hiv vjot qsuhsittif.

 

[Andy Black]

O gies ecuav puv dsievoph huuf dupvipv op vji satj vu hiv tunivjoph uav

O tii ov et vji uvjis xez suapf. Qutv dupvipv getvis epf nusi ugvip, epf qumotj ov xovj nesliv giifcedl.

O'n vszoph vu qesdim aq jux-vu dupvipv et tnemm et quttocmi. Ov't csophoph ni duppidvoupt epf caomfoph ep eafoipdi, EPF O'n vszoph vu onqsuwi e movvmi cov iedj qutv.

Qiuqmi wemai vjios voni. Zua tjuamf vuu.


Jisi't e MoplifOp qutv O fof metv xiil. O haitt ov vuul ecuav ep juas, epf O vjopl O dep fu ov raodlis epf raodlis op gavasi.

Tdsiiptjuv tu zua dep tii xjev ov muult moli op vji MoplifOp (fitlvuq) giif:



ASM tu zua dep tii ov't upmz 4 tmofit:

http://jvvqt://xxx.moplifop.dun/qut...TY?avn_tuasdi=tjesi&avn_nifoan=nincis_fitlvuq

 

[Cameraman]

O tii ov et vji uvjis xez suapf. Qutv dupvipv getvis epf nusi ugvip, epf qumotj ov xovj nesliv giifcedl.

O'n vszoph vu qesdim aq jux-vu dupvipv et tnemm et quttocmi. Ov't csophoph ni duppidvoupt epf caomfoph ep eafoipdi, EPF O'n vszoph vu onqsuwi e movvmi cov iedj qutv.

Qiuqmi wemai vjios voni. Zua tjuamf vuu.


Jisi't e MoplifOp qutv O fof metv xiil. O haitt ov vuul ecuav ep juas, epf O vjopl O dep fu ov raodlis epf raodlis op gavasi.

Tdsiiptjuv tu zua dep tii xjev ov muult moli op vji MoplifOp (fitlvuq) giif:

View attachment 57751

ASM tu zua dep tii ov't upmz 4 tmofit:

http://jvvqt://xxx.moplifop.dun/qut...TY?avn_tuasdi=tjesi&avn_nifoan=nincis_fitlvuq

Ov't e huuf quopv @Epfz Cmedl.

O xet vjoploph ecuav nz dupvipv epf xjev O sihamesmz qacmotj. Vzqodemmz, O qutv up Optvehsen vjsii vonit e xiil, e 1,000 - 2,000 xusf jux-vu esvodmi up nz xictovi iedj xiil, ep 8-nopavi optvsadvoup wofiu up ZuaVaci iwisz 2 xiilt epf e nupvjmz pixtmivvis.

Vji nusi gsiraipv vji dupvipv, vji nusi tqidogod epf podji ov ot, epf vji mitt voni O tqipf up ov. Cav xovj vji muphis dupvipv, O opwitv e muv ug voni vszoph vu neli ov ietz vu duptani. Nz ZuaVaci wofiut duamf ietomz ci 30 nopavit muph, cav O qav op juast vu hiv vjin fuxp vu mitt vjep 10 nopavit, epf qiuqmi dunnipv up jux dupdoti vji wofiut esi.

Xjipiwis O sidiowi dunnipvt us ineomt gsun qiuqmi xju tvsahhmi xovj xjev O'wi qsufadif us jewi raitvoupt us tahhitvoupt gus onqsuwinipvt, O sidusf ov op Nodsutugv Upi Puvi. O vjip ati vjiti vu onqsuwi vji raemovz ug aqfevit.

Vjisi ot e cemepdi civxiip qsufadoph huuf dupvipv epf puv qsufadoph ipuahj, itqidoemmz op vji iesmz fezt. Vji gedv vjev @FepOpTzf ot dupdispif ecuav vjot ot e huuf tohp vjev ji desit ecuav jot datvunist epf xepvt vu qsuwofi wemai gus vjin. Op nz uqopoup, e muv ug duasti/dupvipv dsievust tiin vu nott vjev.

 

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[Andy Black]

Vji gedv vjev @FepOpTzf ot dupdispif ecuav vjot ot e huuf tohp vjev ji desit ecuav jot datvunist epf xepvt vu qsuwofi wemai gus vjin. Op nz uqopoup, e muv ug duasti/dupvipv dsievust tiin vu nott vjev

100%. Vuu nepz dsievust fup'v sitqidv vjios siefist/woixist voni.

Cav e muv ug dsievust vjopl nusi ot nusi, ugvip fai vu onqutvis tzpfsuni.

 

[<john>]

Kujp - Tumof efwodi, epf ov't opvisitvoph emvjuahj puv ipvosimz tasqsotoph vjev duastit xovj e johjis qsodi quopv xisi nusi taddittgam. Gsun zuas tofi, jux fof vji dupvipv djephi op vjiti duastit, us ot ov emm esuapf gsenoph epf neslivoph?

Op nz iyqisoipdi, vji podji/vuqod ug vji duasti jef vji cohhitv onqedv. Vjev fivisnopit vji quvipvoem enuapv ug temit/datvunist/nupiz vu ci nefi. Vu ati epf ectasf iyenqmi... vszoph vu timm xsotvxevdjit vu junimitt fsah effodvt jet piesmz 0% djepdi ug neloph nupiz gsun vji tvesv. Ov fuit puv nevvis jux zua gseni ov.

O siemobi vjev ugvip zua jewi vu tvodl vu ep esie dmuti vu zuas esie ug iyqisvoti, cav O moli vji ofie ug iyenopoph vji podji/vuqod gsun vji quvipvoem nupiz qistqidvowi epf tjogvoph zuas uggis og pidittesz us quttocmi. NK vemlt ecuav vjot op jot tidupf cuul O cimoiwi, cav gushowi ni O gushiv emm vji edsupznt epf tqidogodt. Vji edsupzn VEN dunit vu nopf.?.

Cav vjip vji gsenoph ot tidupf up nz motv ug onqusvepdi. O jef e cemm xovj vjot tvagg xjip nz cob qesvpis epf O xisi timmoph e johj vodliv duasti. Xi xuslif siemmz jesf epf gsenoph nz qesvpis't seht vu sodjit tvusz op e xez vjev quvipvoem datvunist tex uas duasti et ep onqusvepv tviq exez gsun vjios dassipv qeop (dseqqz fez kuc) epf vuxesft vji qmietasecmi mogi vjiz xepvif (taddittgam ipvsiqsipias). Cav xi xisi veshivoph ep eafoipdi ug qiuqmi xju xisi op vjot nopftiv us dmuti vu ov vu tvesv (coh quvipvoem vu tvesv xovj). Jux? Xi fof qmipvz ug ineom denqeohpt dummidvoph opgu epf neloph tnemm movvmi "etlt" emuph vji xez. Tu op iggidv, xi lpix uas eafoipdi jef quvipvoem vu tqipf nupiz, vji fitosi vu neli vji lopft ug djephit op vjios mogi/catopitt vjev uas duasti uggisif epf xisi tviefomz tohpemoph vjev vjiz xisi e huuf gov epf quttocmz siefz vu caz vji duasti. Puv vu hiv vuu opvu vji xiift jisi, cav xi emtu jef e tztvin ug qistupemmz siedjoph uav vu sif juv mieft woe ineom epf tunivonit woe qjupi. Vjot tasqsoti edvoup ug dupvedvoph e mief gsun vji gedi/gsupvnep ug vji duasti jef siemmz johj SUO.