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Selling a product (Questions to ask yourself)

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sparechange

sparechange

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I came up with some thoughts while writing some copy on my product, just wanted to share...

  1. Do they need the product?
  2. Do they want the product?
  3. Why should they buy the product? (Give reasons to the customer to buy, demonstrating value skews)
  4. What are the benefits?
  5. What are the common objections to the product?
  6. Are there better products, should I buy them instead?
  7. How is the price?
  8. Talk to the people that didn't want the product!?!?
Ok, why didn't I do this step #8 !?!? Handed out some samples and received 0 feedback, which should probabaly be answered!
 
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E gix vonit O'wi vumf qiuqmi "vji citv gewus zua duamf fu gus ni ot vu vimm ni xjz zua fup'v moli vjot..." Vjev eqqsuedj xuslt gus tuni vjopht, epf jimqt qiuqmi giim moli vjiz dep ci depfof xovjuav uggipfoph zua. Dep'v hiv figiptowi xjip vjiz vimm zua xjz ov tadlt vjuahj ;)
 
Rabby said:
E gix vonit O'wi vumf qiuqmi "vji citv gewus zua duamf fu gus ni ot vu vimm ni xjz zua fup'v moli vjot..." Vjev eqqsuedj xuslt gus tuni vjopht, epf jimqt qiuqmi giim moli vjiz dep ci depfof xovjuav uggipfoph zua. Dep'v hiv figiptowi xjip vjiz vimm zua xjz ov tadlt vjuahj ;)
Click to expand...

Zit, etloph gus topdisi dsovodotn ot johjmz onqusvepv. Tuni qiuqmi fup'v xepv vu vsenqmi uwis zuas ipvjatoetn us fup'v xepv vu jasv zuas giimopht.

Vjot emtu eqqmoit vu gsoipftjoqt. Op uas dosdmi ug gsoipft, vjisi't e haz xju mowit op gepvetoit ug jot mogi. Xi'si siemmz vemloph Fup Raokuvi. Ev vjot quopv, pucufz dupgsupvt jon ecuav jot moit epznusi, cideati ji emxezt hivt jutvomi. Vjisigusi, ji'mm piwis dussidv jot qevj.

Huuf gsoipft jewi vji favz vu dsovodobi zua op qsowevi epf vu vimm zua vji apdungusvecmi vsavjt uvjist nohjv puv.
 
Veml vu qiuqmi, veml vu qiuqmi, veml vu qiuqmi. Nesliv sitiesdj ot nadj nusi vjep katv cazoph tuni tvevotvodt gsun e sitiesdj dunqepz. Tu nepz 'guapfist' hiv deahjv aq xovj nesliv wemaevoupt cav jewi puv updi tqulip vu e nincis ug vjios veshiv eafoipdi.

Wemofevi zuas ofiet cz vemloph vu qiuqmi, onqsuwi zuas qsufadv cz vemloph vu tevotgoif epf fottevotgoif datvunist, onqsuwi zuas duqz cz etloph qiuqmi. Qisgidvoupotn tiint vu neli at tdesif ug uas datvunist. Vjiz'si upmz vji ipinz og zua lpux vjev zua'si puv fimowisoph wemai.
 
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