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Selling internationally & trademarks

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TheWiseGuy

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Joined
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Location
Ireland
I've had a pretty solid business name I've been using as a placeholder. Now, I'll be operating within Europe BUT selling worldwide via a website.

Coincidentally, when checking the US trademark registry, some dude applied to use this name. The registration is "pending" so it's not actually approved yet.

I've done some research & can't afford an attorney right now to guide me through this. Heck, I don't even know if my business will work. As far as I'm concerned, it's not even a "business" until money is coming in.

If anybody has some knowledge or advice regarding this it would be ideal. I'd like to start trying to get a logo created & I want my social media content to have some brand consistency.

Selling online is tough, because there could be some dude in Afghanistan with the same name. I know most trademarks protect you within your jurisdiction (EU, US, etc) but how exactly does this work when selling EVERYWHERE?
 
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