Should I Start a Vegan Business If I Don't Believe In It?

[YoungPadawan]

So after my last business flop, I am looking at potential business ideas/needs and one industry that I think has a lot of potential opportunities is the Vegan market.

The thing is... I'm not Vegan, and I don't plan on becoming Vegan. (I love steak and hamburgers too much)

The fact remains: the Vegan industry is a highly passionate group of people that are religious about their viewpoints and are willing to pay more to get what they want. Plus, there are a lot of product opportunities in this niche.

I personally grew up on a small pig farm and raised chickens for meat. What I'm afraid of, if I do decide to enter the Vegan industry, is I won't pass "the sniff test" and something like this will end up happening:

https://nypost.com/2018/05/28/butchers-are-living-in-fear-of-marauding-vegans/

So... do you think I should just avoid this industry? I KNOW there is demand for specific food products, and if I made super high quality products, do you think I would have to lie about my background to avoid being crucified by Vegan extremists?

 

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[The EL Maven]

You don't have to be a user of your product, and in fact, it might be better if you weren't. However, I personally think that if you believe what you sell is complete BS, you'll have a tough go at it. Imagine feeling icky about yourself after every sale... that sort of psychological approach will insure failure.

What I think you CAN do is really identify with your customer, and really appreciate how you're the same and how you share mutual goals and how your business does exactly that. Focus on the customer and you'll do fine.

 

[Vigilante]

So after my last business flop, I am looking at potential business ideas/needs and one industry that I think has a lot of potential opportunities is the Vegan market.

The thing is... I'm not Vegan, and I don't plan on becoming Vegan. (I love steak and hamburgers too much)

The fact remains: the Vegan industry is a highly passionate group of people that are religious about their viewpoints and are willing to pay more to get what they want. Plus, there are a lot of product opportunities in this niche.

I personally grew up on a small pig farm and raised chickens for meat. What I'm afraid of, if I do decide to enter the Vegan industry, is I won't pass "the sniff test" and something like this will end up happening:

https://nypost.com/2018/05/28/butchers-are-living-in-fear-of-marauding-vegans/

So... do you think I should just avoid this industry? I KNOW there is demand for specific food products, and if I made super high quality products, do you think I would have to lie about my background to avoid being crucified by Vegan extremists?

I built a business around a product I likely would personally never need. However, it filled the need in SCALE for people who wanted it.