Andy Black
Help people. Get paid. Help more people.
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The former for me. That’s actually how my business has grown over the years. Clients spending $X on ads know other people spending $X on ads.Would you rather meet new people because a high-value friend of yours told their friend about you or because someone saw you have 100,000 followers on social media and through this silly metric decided you're worthy of their interest?
I picked up a client this week who wants to increase spend (profitably of course) to $30k/day. That’s via a referral. No way that person would have been browsing Facebook or TikTok and stumbled across me giving advice.
I have social media channels but I don’t post regularly to them. They’re for helping me “close” people who get into conversation with me. Like the guy above… I could link to a video on my YouTube channel and he could see I know my stuff and have enough followers that it doesn’t raise a red flag.
If you’re B2B especially then consider focusing on building relationships rather than posting content regularly to social media.
If you’re B2C then social media could be amazing for you.
Miss Excel does 6 figure months and had a 6 figure day selling her courses. Her goal is to hit 7 figure months. And “all” she seems to do is post videos to TikTok and Instagram.
Early when she was doing those videos someone from a company saw her and gave her a contract to produce educational videos for their company. So even B2B can work, because folks in business are also consumers.
Like for example?
Someone with a large engaged following can reach out to someone and be more likely get into a conversation with them. It can open doors because there is that social proof or the other party takes them more seriously (maybe because they want to access that audience).
We’re business owners. We should be prepared for that. If we’re running ads on a platform then make sure we get people onto our own list, and expand to other platforms when one is dialled in.What if a platform disappears? What if they ban you for some arbitrary reason?
Someone signed up to my Google Ads membership because they detest Facebook. She’s running ads that genuinely help people and Facebook keeps disapproving them. She wants another channel that works, and she wants to give the two fingers to Facebook.
What’s smart is that she gets people from the ads to a page where they can buy a $10 eBook. So she’s building a list of interested buyers. So far she’s sold over 10,000 on Facebook, and excited to have sold 4 on Google. Once they’re in her world she emails them regularly, and presumably has an autoresponder series.
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