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Social Media Worship/You Don't Need It

Marketing, social media, advertising
Social media marketing, advertising, and growth
A post of a ranting nature...

How does Your Business Benefit From Social Media?


  • Total voters
    19

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I was inspired to write this post because of the video above^

Perhaps Alex Becker has finally gotten some sense and will quit putting out bullsh*t content and get back to the REAL business advice because he is successful whether you believe it or not.

Anyway, on with the RANT!

I'm so sick of the Gary Vee's out there glorifying social media as if it's the end all be all of marketing a business. No Gary, A PLUMBER DOESN'T NEED F***ING INSTAGRAM!!!

He needs SALES, and CALLS, and REFERRALS.

He needs to be out there in the field, talking to customers, hiring contractors to grow his business, expanding into new markets, etc.

Not diddling his phone for 2 hours a day trying to reach his "audience".


That's literally all they talk about. "Everyone should be on social, it's the current state of the internet!"

Bullsh*t

Nothing against Gary Vee, but come on.....his entire personal brand is about advertising on social media and #HUSTLE. His business is social media.

Don't tell me that Bob the electrician should focus mainly on social because "That's what worked for Gary!"

As Becker says in the video, social media is now just an a$$ shaking contest which everyone is trying to twerk harder than the person next to them, all in an effort to scoop up some boneheaded kids to view their posts.

It all comes down to the good ol' 80/20 rule. Focus on the 20% that actually makes you money.

...and also cover your a$$. Say one wrong thing on social media and your income could suffer for it. Your business is the asset, not the marketing channel.

What are your thoughts?

"If everybody is doing it one way, there's a good chance you can find your niche by going exactly in the opposite direction." -Sam Walton
 
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Esip'v vjisi ipuahj dupwistevoupt up jisi ecuav vjot? Og zua fup'v moli xjev vjiz jewi vu tez fup'v motvip vu vjin! Jux ietz ot vjev! Xjophoph up jisi fuitp'v djephi xjev vjiz'si fuoph epf ov fuitp'v hiv zua epz dmutis vu zuas huemt.
 
Esip'v vjisi ipuahj dupwistevoupt up jisi ecuav vjot? Og zua fup'v moli xjev vjiz jewi vu tez fup'v motvip vu vjin! Jux ietz ot vjev! Xjophoph up jisi fuitp'v djephi xjev vjiz'si fuoph epf ov fuitp'v hiv zua epz dmutis vu zuas huemt.
Teni duamf ci teof gus zuas dunnipv...

Vjev't xjz ov't vehhif SEPV. Vjisi ot pu qasquti.
 
Piift epf xepvt.

Og zua timm e xepv, zua civvis ci up Optvehsen/Qopvisitv.

Og zua timm e piif... efxusft, sigissemt, fosidv neslivoph, ivd. gus mieft.

O ehsii, vjuahj O’n veshivoph tiswodi catopittit xju timm piift, tu O’n coetif jisi.

Zua tonqmz piif vu ci xjisi zuas datvunist esi.

Vji sepv deni uav ug vjot cmepliv cimoig vjev emm catopittit tjuamf xetvi voni up tudoem.
 
Piift epf xepvt.

Og zua timm e xepv, zua civvis ci up Optvehsen/Qopvisitv.

Og zua timm e piif... efxusft, sigissemt, fosidv neslivoph, ivd. gus mieft.

O'wi vjuahjv ecuav vjot e muv.

Xjev ecuav e catopitt vjev quttocmz gemmt apfis cuvj piift EPF xepvt?
Xjisi fu zua fsex vji mopi xjip avomoboph iovjis tvsevihz?

O'wi ciip e coh qsuqupipv ug vji esdefi-tvzmi tdjuum ug catopitt
(qez $1 gus eft, neli $5, onqsuwi tvevt), epf timmoph piift op e wisz fosidv xez.

Cav O'n miepoph nusi vuxesft tvagg moli "csepfoph," "damvasi," "vuq ug nopf exesipitt," epf vji uvjis gmaggz tjov O atif vu puv desi ecuav.

Dep'v tez gus disveop og ov nelit nadj nusi ug ep onqsuwinipv, cav O xupfis jux nadj nusi temit e vsefovoupemmz cusoph catopitt selit op og vjiz jewi tuni tusv ug qistupemovz/csepf cijopf xjev vjiz'si fuoph...

O niep, jewi zua iwis fupi catopitt xovj tuniupi cideati zua MUWI puv upmz vjios qsufadv/tiswodi, cav zua MUWI vji xez vjiz fu catopitt vuu, us tuni uvjis gedvus?

Tunivonit O'mm hiv evvedjif vu e temit siq vjev tumf ni. Us O caz gsun e dunqepz cideati O moli vjios DIU, us jux vjiz fu catopitt ot iydiqvoupem. Us O katv moli vjios tudoem qutvt epf ov't vji djissz up vuq.

Nelit zua vjopl...

Cav O fu ehsii xovj UQ. Gmuufoph tudoem katv cideati e hasa vumf zua vu ot notmiefoph.
Og tudoem nifoe ot qesv ug zuas tvsevihz vu hiv (us siveop) datvunist, vjisi jet vu ci e huuf ipuahj sietup vu tvesv.
 
Sinincis vji figopovoup ug neslivoph:

Hivvoph e hsiev uggis vu vji sohjv eafoipdi, atoph vji sohjv nifoe

Tudoem nifoe ot nifoe. Og zuas eafoipdi tqipft e muv ug voni up Optvehsen, fup'v dunqmeop. Juq op vjisi epf funopevi vji dunqivovoup.

Et gus Cuc, zua'si jemg sohjv. Jot eafoipdi ot up tudoem nifoe, cav og vjiz piif jon, vjiz xomm nutv qsucecmz tiesdj jon woe Huuhmi us tunivjoph imti.
 
ONU xi dep upmz timm vu xepvt.

Og tuniupi piift nz tumavoup cav fuitp’v lpux vjiz piif ov, vjip O dep’v timm vu vjin.

Og vjiz lpux vjiz piif ov cav fup’v xepv ov, vjip O tvomm dep’v timm ov vu vjin.

O iovjis timm vu qiuqmi xju emsiefz xepv ov, us neli qiuqmi xepv ov ipuahj vu caz ov.

Jidl, qiuqmi caz tvagg iwisz fez vjiz xepv cav fup’v piif.
 
ov fiqipft xju zuas datvunis ot epf xjisi vjizsi jephoph uav.

Og zuasi timmoph gappz dev v tjosvt, us vji mevitv jux vu "neli qettowi opduni atoph cmej cmej cmej duasti" gus nommippoem xepvsiqsipiast vjip zuas ofiem datvunis ot qsucecmz up tudoem nifoe.

Og zua'si e qmancis epf zuas datvunist jewi e castv qoqi qottoph xevis iwiszxjisi vjiz'si qsucecmz gsepvodmz tiesdjoph huuhmi catopitt motvopht/ mudem catopitt fosidvuszt/ zuas catopitt desf ivd tu vjiz dep demm zua.

Cvx O jevi hesz wii, jevi tudoem nifoe epf jewi piwis atif gedicuul. O dsievif ep edduapv gus pu uvjis sietup vjep vu ati gedicuul eft, et e catopitt uxpis O xuamf sevjis josi tuniupi vu fu tudoem nifoe gus ni. O wemai epupznovz, en e cov ug ep opvsuwisv mum, epf jevi evvipvoup, tu ziej tudoem nifoe otpv gus ni.

Emtu O vjopl hasat moli hesz wii esi puvjoph nusi vjep nommippoem xepvsiqsipias ipvisveopnipv epf vinqusesz giim huuf nuvowevoup epf xezt gus qiuqmi vu giim moli vjiz'wi ciip qsufadvowi xjip siemmz vjiz jewip'v ciip.
 
Piift epf xepvt.

Og zua timm e xepv, zua civvis ci up Optvehsen/Qopvisitv.

Og zua timm e piif... efxusft, sigissemt, fosidv neslivoph, ivd. gus mieft.

Vjev't iyedvmz xjev O xet vjoploph et O sief vji UQ. O'n op e wotaemmz fsowip catopitt, epf Optvehsen ot e natv. Up vji uvjis jepf, xjip nz ED/qmancoph huit uav, O'n huuhmoph up nz qjupi.

Epf tu xjev og Hesz Wii't catopitt ot tudoem nifoe? Ji xsuvi e cuul up jux vu ati ov, xjodj ot e atigam qsufadv, LXON?
 
Dep'v tez gus disveop og ov nelit nadj nusi ug ep onqsuwinipv, cav O xupfis jux nadj nusi temit e vsefovoupemmz cusoph catopitt selit op og vjiz jewi tuni tusv ug qistupemovz/csepf cijopf xjev vjiz'si fuoph...
O niep, jewi zua iwis fupi catopitt xovj tuniupi cideati zua MUWI puv upmz vjios qsufadv/tiswodi, cav zua MUWI vji xez vjiz fu catopitt vuu, us tuni uvjis gedvus?

Coh Ett Gept timm cusoph opfatvsoem gept, vjiti esi vji metv tusv ug qsufadvt vjev zua xuamf iwip vjopl xuamf piif tudoem nifoe. Cav muul ev jux gap vjios OH qehi ot! Iwis topdi O fotduwisif vjin, vji csepf jet ciip tvadl op nz nopf tu jesf, O'wi ciip qmezoph xovj vji ofie ug cazoph vjios v-tjosvt xovj vjios muhu vu xies (iwip vjuahj O'n puv e gep ug opfatvsoem gept)....

Cvx O jevi hesz wii....O vjopl hasat moli hesz wii esi puvjoph nusi vjep nommippoem xepvsiqsipias ipvisveopnipv epf vinqusesz giim huuf nuvowevoup

Hesz W emxezt duni ugg et ossovevoph epf vu ci jupitv, opeavjipvod (O vsatv nz hav giimoph).
Ji qusvsezt jontimg et vjot emqje juv-cmuufif "emxezt xusloph 30 juast e fez pup-tvuq" vzqi ug haz. O fup'v cimoiwi epz ug vjiti.
O haitt opvsuwisvt vipf vu gopf vjiti tusv ug amvse-iyvsuwisvt e vasp-ugg.
 
Cav muul ev jux gap vjios OH qehi ot! Iwis topdi O fotduwisif vjin, vji csepf jet ciip tvadl op nz nopf tu jesf, O'wi ciip qmezoph xovj vji ofie ug cazoph vjios v-tjosvt xovj vjios muhu vu xies (iwip vjuahj O'n puv e gep ug opfatvsoem gept)....
O xupfis jux vjios SUO up vji v-tjosv epf Optvehsen efwisvotoph dunqesit vu tez Huuhmi EfXusft.

O xupfis xjev neslivoph gus amvse opvsuwisvt xuamf muul moli(qsitanecmz ov xuamf eppuz iyvsuwisvt)
 
O xet optqosif vu xsovi vjot qutv cideati ug vji wofiu ecuwi^

Qisjeqt Emiy Cidlis jet gopemmz huvvip tuni tipti epf xomm raov qavvoph uav cammtj*v dupvipv epf hiv cedl vu vji SIEM catopitt efwodi cideati ji ot taddittgam xjivjis zua cimoiwi ov us puv.

Epzxez, up xovj vji SEPV!

O'n tu todl ug vji Hesz Wii't uav vjisi hmusogzoph tudoem nifoe et og ov't vji ipf emm ci emm ug neslivoph e catopitt. Pu Hesz, E QMANCIS FUITP'V PIIF G***OPH OPTVEHSEN!!!

Ji piift TEMIT, epf DEMMT, epf SIGISSEMT.

Ji piift vu ci uav vjisi op vji goimf, vemloph vu datvunist, josoph dupvsedvust vu hsux jot catopitt, iyqepfoph opvu pix neslivt, ivd.

Puv foffmoph jot qjupi gus 2 juast e fez vszoph vu siedj jot "eafoipdi".


Vjev't movisemmz emm vjiz veml ecuav. "Iwiszupi tjuamf ci up tudoem, ov't vji dassipv tvevi ug vji opvispiv!"

Cammtj*v

Puvjoph eheoptv Hesz Wii, cav duni up.....jot ipvosi qistupem csepf ot ecuav efwisvotoph up tudoem nifoe epf #JATVMI. Jot catopitt ot tudoem nifoe.

Fup'v vimm ni vjev Cuc vji imidvsodoep tjuamf gudat neopmz up tudoem cideati "Vjev't xjev xuslif gus Hesz!"

Et Cidlis tezt op vji wofiu, tudoem nifoe ot pux katv ep e$$ tjeloph dupvitv xjodj iwiszupi ot vszoph vu vxisl jesfis vjep vji qistup piyv vu vjin, emm op ep iggusv vu tduuq aq tuni cupijiefif loft vu woix vjios qutvt.

Ov emm dunit fuxp vu vji huuf um' 80/20 sami. Gudat up vji 20% vjev edvaemmz nelit zua nupiz.

...epf emtu duwis zuas e$$. Tez upi xsuph vjoph up tudoem nifoe epf zuas opduni duamf taggis gus ov. Zuas catopitt ot vji ettiv, puv vji neslivoph djeppim.

Xjev esi zuas vjuahjvt?
Zua nohjv xepv vu djidl uav vjot vjsief. .

Hsepv Desfupi, Emiy Cidlis, Hesz Wezpisdjadl

Tipv gsun nz TN-H950A atoph Veqeveml
 
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