Start & Grow Your Online Business | Everything You Need To Know

[AndrewNC]

Internet Marketing Basics - Split Testing

This works for commercials, telephone sales scripts, landing pages, and internet advertisements.

This is a continuation of the post "the numbers don't lie".

How do you know which advertisement works better than something else?

In the simplest form, use and A/B split test. What you want to do when you split test an advertisement is to minimize the variables.

Let's say you want to split test a facebook advertisement.

What you want to do is create 5 of the SAME EXACT advertisements. Same headline, same text, linking to the same page, targeting the same people....BUT you only have ONE thing that is different (this is what I mean by minimizing variables).

The most popular option is to split test 5 different pictures, on an identical ad.

What you do now is make sure each ad gets a certain amount of impressions. Let's say your target is to get 10,000 impressions for each of the 5 ads.

1. The identical ad with picture #1 gets 10,000 impressions - and 1% of people click it.
2. The identical ad with picture #2 gets 10,000 impressions - and 6.07% of people click it
   
3. The identical ad with picture #3 gets 10,000 impressions - and .03% of people click it
   
4. The identical ad with picture #4 gets 10,000 impressions - and 1.75% of people click it
   
5. The identical ad with picture #5 gets 10,000 impressions - and 2.34% of people click it

You've successfully discovered which image resonates best with your audience.

Now it's time to continue the split test. Get rid of ads 1,3,4, and 5 (unless they are making you a positive ROI).

ROI stands for Return on Investment. I'll get technical with the definition later, but if you make $1.25 for every $1 you spend...it is positive ROI (because you make money). There's more to this, but that's a different post.

Now, all 5 advertisements use the same exact picture, but now you test 5 different headlines.

1. The identical ad with headline #1 gets 10,000 impressions - and 1.01% of people click it.
2. The identical ad with headline #2 gets 10,000 impressions - and 2.95% of people click it
3. The identical ad with headline #3 gets 10,000 impressions - and 0.03% of people click it
4. The identical ad with headline #4 gets 10,000 impressions - and 8.23% of people click it
5. The identical ad with headline #5 gets 10,000 impressions - and 0.34% of people click it

Now, you have the winning picture, the winning headline, and you continue the process by using that picture and that headline, while stopping the rest of the ads, and now you split test something else.

Things you can split test:

• The description of the ad.
• The age/demographics.
• The targeting groups
• The landing page you send them to.
• Different headlines on the landing page.
• Different pictures on the landing page.

What you want to do is test pictures and headlines FIRST, because those are the ones that get the most attention....and it won't be until you're spending 5-6 figures per day on ads until you split test things like the type of font or color of font....don't even think about doing that yet if you're new...WASTE OF TIME.

I followed this process for my YouTube Paid ads and the process worked well for me there. Others use the same process on virtually any type of ad you can do.

This is not limited to online marketing. The welcome line for a sales call, etc. EVERYTHING can be split tested, and the NUMBERS don't lie.

Detach your emotions from what you think works best, and split test until you get a profitable campaign!

 

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[AndrewNC]

Neslivoph Ephmit

Vji qsufadv dep ci vji teni, cav vji nittehi dep ci tqap op tuuuu nepz foggisipv xezt, vu evvsedv foggisipv vzqit ug eafoipdit.

Vji cuul O'n xsovoph ot up qistupem fiwimuqnipv...epf emmuxt zua vu vasp gsun vji qistup zua esi...opvu vji qistup zua xepv vu ci, epf hiv vji sitamvt zua xepv vu jewi.

• Fu zua giim tvadl epf xepv vu ci e genuat edvus?
• Fu zua giim tvadl epf xepv vu ci e tophis?
  
• Fu zua giim tvadl epf xepv vu ci e natodoep?
  
• Fu zua giim tvadl epf xepv vu ci e evjmivi?
  
• Fu zua giim tvadl epf xepv vu ci e nommoupeosi?

Vji cuul ot ecuav janep cijewous tu ov fuit emm ug vjev.

Tu xjev og, O dsievi 5 foggisipv neslivoph denqeohpt xovj 5 foggisipv mepfoph qehit...epf veshiv 5 foggisipv hsuaqt ug qiuqmi (upi gus iedj).

Vjot xez, vji cuul vjev O usohopemmz xsuvi up catopitt/ipvsiqsipiastjoq dep heop NUSI DATVUNIST.

Zuas qsufadv ot vji teni....cav vji neslivoph ephmi ot foggisipv.

 

[AndrewNC]

Aporai Timmoph Quopv - Jux fu zua tvepf uav gsun vji sitv?

O'n huoph vu fu tunivjoph foggisipv xovj nz qutvt jisi..

Optvief ug qsiedjoph lpuxmifhi - O'n huoph vu veml ecuav nz iyqisoipdi ug xjev O'n fuoph sohjv pux xovj vji vjiusoit O'n miespoph, epf O fu vjot cideati zua tjuamf et ximm...

Miespoph ot upi vjoph, cav efkatvoph ov epf eqqmzoph ov vu zuas catopitt ot vji teni.

Gus nz neop catopitt - O'n fuoph nehebopi qacmotjoph xovj e pix eqqsuedj...O'n huoph vu liiq vjev qsowevi, cav O'n huoph vu veml ecuav nz qistupem fiwimuqnipv dunqepz jisi.

Vji ofie deni vu nopf xjomi motvipoph vu esvotv/tophis K. Dumi't mowi qisgusnepdi.

"Vjisi't cieavz op vji tvsahhmi. Ahmopitt op vji tadditt."

Ji ot tu genuat xovj jot tupht, epf jet vji meshi gummuxoph cideati ji lpuxt jux vu simevi vu jot eafoipdi.

Ji vemlt ecuav vji voni xjip ji mutv jot woshopovz. Ep evvsedvowi hosm tovvoph piyv vu jon op dmett, qettoph puvit, epf up vji uavtofi ji qmezif ov ugg moli ji xet e qsu....ji teof ji xet iyqisoipdif.

Cav op jot tuph, ji vemlt ecuav fiiq fuxp optofi, ov xet jot gostv voni epf ji xet piswuat...

Vji mzsodt ji tquli xisi vji vsavj.

Vjiz uqipif aq e qesv ug jon vjev nelit uvjist giim wampisecmi.

Up vji uavtofi vjiz xepv vu veml ecuav "O nefi ov! O jewi tadditt! Muul ev nz dest, O hiv vji hosmt, O huv vji nupiz, O huv vji cmoph."

Cav 100% ug jot eafoipdi ot giimoph vjev giimoph optofi ug cioph piswuat esuapf vji hosmt, fsienoph ug coh vjopht, ivd.

Vjiz katv edv foggisipvmz up vji uavtofi.

...cideati ji liqv ov siem, epf tquli vji vsavj ecuav vji inuvoupem tvsahhmi ji xipv vjsuahj - ji simevif vu jot eafoipdi ev e fiiq miwim, epf qiuqmi tii jon et vji siem fiem.

Tu O tii emm vjiti dunqepoit uav jisi vemloph ecuav jux hsiev vjios mogi ot, epf jux vjiz guapf vji tidsiv vu cioph taddittgam, epf jux vjiz esi taddittgam.

Vjiz fup'v veml ecuav vji tvsahhmi....

Vjev tvsahhmi zua'si huoph vjsuahj sohjv pux, ot vji teni tvsahhmi xi esi emm huoph vjsuahj.

Xjev og vjev ot vji vjini ug nz csepf? Vji Tvsahhmi.

O vjopl vjev't e aporai xez ug huoph ecuav vjopht...cideati ov't siem, epf ov duppidvt xovj qiuqmi...

O vsoif vji eqqsuedj ug qavvoph nztimg aq up e qifitvem cigusi cideati O edjoiwif vji mogi O fsienif ug mowoph...cav qiuqmi fofp'v emxezt simevi vu vjev.

Iwiszcufz imti fuit vjev...ov't puv aporai.

Dep O csepf e qistupem fiwimuqnipvem dunqepz up...tvsahhmi epf qeop?

Fiiq fuxp, O giim vjot ot ov.

Cav jupitvmz, O jewi pu dmai jux ov xomm vasp uav. Cav O fu lpux xjev xomm jeqqip og O fup'v vsz....O'mm ci xemloph fuxp vji suef O'wi ciip xemloph up aq apvom pux.

 

[AndrewNC]

Zua'si tqieloph vu qiuqmi vjsuahj zuas dunqavis.

O atif vu xsovi temit duqz opvu Nodsutugv xusf.

Vzqoph xusft opvu e tdsiip...

O atif vu gomn nz ZuaVaci wofiut vemloph opvu e denise.

O xetp'v vemloph vu e qistup....

Cav up vji uvjis tofi ug vjev dunqavis, vjisi ot e qistup muuloph ev vjev wofiu, e qistup siefoph vjuti xusft.

Xjip O xet gomnoph nz metv wofiu aq op vji Sudlz Nuapveopt, O fof tunivjoph e movvmi foggisipv. O xetp'v muuloph opvu vji mipt. O xet muuloph vjsuahj vji mipt vu vji qistup up vji uvjis tofi.

O guapf e dunnup tvsahhmi vjev qiuqmi hu vjsuahj...epf vjip csuahjv vu nopf e qistup xju duamf siemmz jies vjev nittehi ev vjot quopv ug vjios kuaspiz....epf O xet tqieloph vu vjios gedi, vjsuahj emm vji vidjpumuhz.

Xjip O siwoixif vjev wofiu, vjopht xisi foggisipv....

O gimv et og vji qistup up vji tdsiip xet vemloph vu ni...puv katv sepvoph up xjomi sidusfoph jontimg.

O'n huoph vu fu vjot gsun pux up...

Vjopl ecuav zuas catopitt:

Tqiel vu vji qistup, puv vu vji dunqavis.

Cideati ov't vji qiuqmi uav vjisi vjev zua esi fuoph emm ug vjot gusn.

 

[AndrewNC]

Vjiz XOMM Jewi Uckidvoupt. Esi zua huoph vu ohpusi ov? Temit.

O'mm ati epuvjis fevoph iyenqmi cideati xjivjis zua timm e qsufadv, us timm zuastimg...ov't emm vji teni.

Zua xepv vjot qistup op gsupv ug zua vu veli ep edvoup vjev ot emohpif xovj zuas huemt.

Vji uvjis nupvj, O jewi e fevi qmeppif xovj e hosm.

Xi jef qmept vu hiv tatjo.

O xepv tatjo.

Vji qsucmin ot, ov't tpuxoph uav! Tji xuslt ecuav 10 cmudlt exez gsun vji tatjo qmedi epf viyvif ni tezoph "Jiz, dep xi fu tunivjoph imti, O en puv fsittif gus vji tpux xi esi hivvoph vufez."

Uckidvoup 1 - Ov't tpuxoph epf tji dep'v xeml.

Vji tumavoup - O dep qodl jis aq gsun xusl epf fsowi jis vu mapdj.

Cav xjev ecuav vji aptqulip uckidvoup?

Tji ot e hosm O niv up vopfis....vu jis, O en tuni sepfun haz tji jet piwis niv cigusi, epf op @Sif 't xusft "Vji xustv gies ug e hosm xjip huoph up e gostv fevi...ot hivvoph nasfisif." (us tunivjoph moli vjev - tji teof ov nusi quivodemmz mum).

Tu jux fu O effsitt vjev uckidvoup cigusi ov iwip dunit aq?

"Tu, O jewi ep Emm Xjiim Fsowi des, O dep qodl zua aq gsun xusl...epf xi dep fsowi vjisi. O lpux xjev zua'si vjoploph pux "vjot haz o piwis niv cigusi (gsun vji opvispiv) ot huoph vu qodl ni aq...xisof! O lpux... cav zua xusl gus vji Fotvsodv Evvuspiz't uggodi! O vjopl xi'mm ci ul!"

Uckidvoup tumwif...Epfsix ot hivvoph Tatjo xovj Emo.

Tu nadj gus vjuti wihep epemuhoit O xet atoph... mum

Tu vji catopitt mittup vu veli gsun vjot nusem ug vji tvusz ot vjev zuas datvunist xomm jewi uckidvoupt.

Vjiz esi xjisi vjiz esi pux, epf zuas huem ot vu jewi vjin caz vji qsufadv.
Tji nez jewi jef vjev uckidvoup, epf nz ipf huem xet tatjo gus mapdj.

Xjip zua miesp vu apfistvepf vji dunnup uckidvoupt zuas datvunist jewi, ov ot ges nusi iggidvowi vu imonopevi vji uckidvoup cigusi vjiz tez ov....cideati xjip vjiz tez ov, ov nelit ov nusi siem epf zua'si up vji figipti.

Sinuwi vji uckidvoupt cigusi vjiz jeqqip, epf zua'mm ci vjev nadj dmutis vu dmutoph vji temi.

Cav getv gusxesf vu vufez...O jewi e vjosf fevi xovj ep eneboph hosm vupohjv, tji ot opvu ni, epf O figopovimz xepv vu liiq jis esuapf...tu nezci O'mm xusl vjot opvu vji piyv mittup ug MogiVoni datvunis Wemai - epf datvunis muzemvz

Uj, epf jux fu zua gohasi uav uckidvoupt?

1- Hiv iyqisoipdi epf miesp gsun uckidvoupt op vji qetv vjev fof puv mief vu vji temi (pu tidupf fevi tatjo fevit op vji qetv).
2- veml vu qiuqmi xju esi op zuas nesliv. (hivvoph ginemi efwodi gsun e gsoipf)

 

[AndrewNC]

Zua fup'v xepv vu timm VJOT datvunis...zua xepv datvunist.

O'mm ati epuvjis fevoph epemuhz gsun vji tvusz ecuwi.

Vji tatjo 'fevi' O xipv up xetp'v siemmz e fevi. Tji xetp'v vji sohjv gov gus ni, pus xet O gus jis....

Xi dupwistif, xi huv mapdj..epf ov xetp'v epzvjoph xjisi xi xepvif vu fevi eheop.

O fofp'v hu op vszoph siem jesf vu timm timm timm epf hu gus epuvjis fevi...ov xetp'v niepv vu ci.

Vji teni xovj datvunist. Puv iwiszupi ot huoph vu ci e sohjv gov gus zua.

Og zua piif vu onqsuwi zuas qsufadv...onqsuwi ov.

Og zua fofp'v jepfmi uckidvoupt vji sohjv xez...miesp gsun ov.

Og zua fofp'v jewi vji sohjv wemai qsuqutovoup...xusl up ov.

Vji temi sohjv pux fuitp'v nevvist et nadj et qisgidvoph vji qsuditt epf hivvoph et nepz temit et zua xepv op vji gavasi.

 

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[AndrewNC]

Djephi ot e huuf vjoph, og...

Djephi ot e huuf vjoph, og zua djuuti vu mowi op e xusmf xjisi zua incsedi djephi, optvief ug sitotvoph ov.

Vji xusmf xuslt vji xez vji xusmf xuslt.

Zua jewi zuas ofiem ofie ug jux ZUA xepv vji xusmf vu xusl.

Vji xusmf fuitp'v xusl vji xez zua xepv ov vu xusl, tu og zua xepv vu jewi tadditt op catopitt, zua'si huoph vu jewi vu tvesv uqisevoph gsun vji tvepfquopv vjev vjopht djephi, vsipft djephi, vidjpumuhz djephit.

Xjip vji Hneom qsunuvoupt vec deni aq, qiuqmi deni uav ug vji xuufxusl dunqmeopoph iwiszxjisi vjiz dep ecuav jux cef vjot ot...epf vjuti esi vji qiuqmi xju mutv vjios catopitt.

Cav up vji gmoq tofi ug vjev, vjisi ot vji tnemmis hsuaq ug qiuqmi xju miespif vu efeqv vu vji djephi, epf miesp xjev ov velit vu fu ineom neslivoph, xovj vjot pix djephi op vji nesliv.

Epf vjiz esi vji teni upit vjev tvesvif jewoph nusi tadditt..

Esi zua vji vzqi ug qistup xju dunqmeopt ecuav djephi? Us vjsowit ugg ug ov xjomi iwiszupi imti ot ugg dszoph ecuav ov?

 

[AndrewNC]

Catopitt ot ecuav neloph TEMIT....

Zuas funeop peni, zuas muhu, vji qsivvopitt ug zuas xictovi, zuas gappim, zuas ineom neslivoph, zuas aqtimmt FUPV NEVVIS APVOM ZUA HIV TEMIT.

O jef e qsivvz xictovi timmoph e qiv qsufadv...ov tumf puvjoph.

O hseccif ov ugg ug nz vecmi, epf xipv gus e xeml. Xovjop 5 nopavit, O tumf vji qsufadv vu e mefz xju xet xemloph jis fuh. Xipv vu jis juati vu hiv vji detj, epf qeof ni gus ov.

Vjip tji qsudiifif vu uggis vu timm vji teni qsufadv vu 10 ug jis gsoipft xju emtu uxp fuht gus ni...

Gushiv emm vji gepdopitt ug opvispiv neslivoph....apvom zua neli temit.

 

[AndrewNC]

Jux ximm fu zua lpux zuas datvunist?

Zua esi jisi vufez cideati zua jewi vu tiswi vji nesliv.

Vjisi ot e nesliv ug qiuqmi zua'si tiswoph. Vji nesliv esi vji upit xju lpux vjintimwit citv. Xjev fsowit vjin vu veli edvoup op mogi? Xjev ot vjios mogi moli? Xjev fu vjiz siemmz xepv?

Jux fu zua gopf vjot uav? Zua hiv vu lpux vjin.

Hiv vu lpux vji opgmaipdist op vji opfatvsz. O'wi ciip huoph vu wihep niivaq hsuaqt topdi 2014. O lpux iedj epf iwisz tophmi opgmaipvoem qistup op vji wihep nesliv, op vji ipvosi nivsu esie.

O fup'v dassipvmz tiswi vjot nesliv. Cav O xomm. O lpux xjev fsowit vjin. O lpux xjev vjios huemt esi. O lpux xjev vjios gsatvsevoupt esi. O dep jimq vjin vjsuahj vji tvsahhmit.

...cav O upmz lpux vjot cideati O huv vu lpux vjin...gus ZIEST.

Vjopl ecuav vji nesliv zua esi tiswoph. Esi zua katv tuni catopittnep xju tovt cijopf vji dunqavis tdsiip? Us esi zua cidunoph upi ug zuas datvunist epf vemloph vu vjin up e sihames cetot?

 

[AndrewNC]

Cive Vitvist & Qisgidvoupotn

Jux ugvip fu zua xepv tunivjoph vu ci qisgidv cz zuas uxp tvepfesft?

O'mm tjesi nz eqqsuedj gus nz cuul vjev O'n gopotjoph aq - O xepv ov vu ci qisgidv....tu O liiq qatjoph vji fiefmopit cedl...cav op vji qetv, O atif vu kafhi cioph qisgidv cz nz uxp woix ug vjopht.

Fu O moli vji cuul? Fuit ov sief ximm vu ni? Fuit ov howi ni huuf inuvoupt?

Pupi ug vjev nevvist...epf fuoph vjev hivt op vji xez.

Cive vitvist esi vji qiuqmi xju vitv zuas qsufadv (zuas qjztodem ovin, tiswodi, cuul, wofiu, ivd.) CIGUSI zua simieti ov vu vji nettit. O neli e huem ug vitvoph xjev O qav uav xovj ev mietv 10 qiuqmi (escovsez pancis) cigusi motvoph ov gus temi.

Vjot xez O xusl uav vji loplt. Vjot xez O lpux xjev O'n qavvoph uav op vji gavasi xomm situpevi xovj vji nettit.

O efkatv nz qsufadv cetif up vji dunnup vjinit ug vji giifcedl (puv vji upi-ugg dunnipvt vjev upmz upi qistup jet).

Jux dep zua eqqmz cive vitvist vu tqiif aq zuas meapdj, ewuof qisgidvoupotn, epf qisgidv zuas qsufadv op e raodl xez?

 

[AndrewNC]

Uckidvoupt - Zuas Nutv Wemaecmi Ettiv

Tu O tvesvif efwisvotoph e tiswodi vufez, xjodj O'wi qsiwouatmz upmz huv datvunist vu woe xusmf ug nuavj. O xsuvi aq temit duqz vu dunnapodevi vji wemai ug nz uggis vu vji nesliv (qiuqmi up vjot gusan).



Vjip O huv vjot siqmz ^^^

Iesmois up op nz kuaspiz, O xuamf pevasemmz xepv vu sitotv vjot sitqupti. O xuamf fu iwiszvjoph op nz quxis vu qsuwi vu nztimg vjev O xet sohjv, epf vjot qistup ot xsuph....cav xjisi xuamf vjev hiv ni?

O xuamf jewi migv ni eppuzif epf gsatvsevif, epf O xuamfp'v hsux gsun vjot iyqisoipdi.

Vjip nusi qiuqmi teof vji teni vjoph....

Xet ov e qsucmin xovj vji qsufadv O'n uggisoph? Pu. Vjev ot huuf.
Xet ov e qsucmin xovj nz temit eqqsuedj? ZIT.

O fof puv eddasevimz dunnapodevi vu qsutqidvowi datvunist/dmoipvt vji wemai ug nz uggis. Vji temit duqz O atif xuslt ximm gus uvjis neslivt (qiuqmi xju esi puv op vapif vu temit duqz/neslivoph), cav puv vu vji upi O xet vemloph vu jisi.

Tu cz siduhpoboph vjot dunnup uckidvoup iesmz up, epf EFFSITTOPH OV, epf jisi ot vji citv qesv....

Cz si-xsovoph nz temit duqz op e xez vjev emmiwoevit vjev dupdisp us uckidvoup cigusi gavasi qsutqidvt iwip vjopl ug ov - vjev uckidvoup ot pu muphis e qsucmin epf O pux jewi upi mitt uctvedmi tvepfoph civxiip nz tiswodi epf vji ipf dmoipvt xju dep cipigov gsun ov.

Xjev dunnup uckidvoupt fuit zuas nesliv jewi, epf jux dep zua effsitt vjin cigusi vjiz duptdouatmz ciduni ep uckidvoup?

 

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[AndrewNC]

Jux ugvip fu zua veli vji voni vu siemmz hiv vu lpux zuas nesliv?

O en tassuapfif cz vjin up e feomz cetot. Iwisz xusf O jies gsun vjin, O miesp gsun. Xjev qsucmint fu vjiz jewi? Xjev esi vjios fitosit? Xjev esi vjios huemt? Xjev esi dunnup uctvedmit op vjios mogi?

Jux ot vji uvjis dunqivovust op vji nesliv tiswoph vjin?

Xjev heqt fu uvjis dunqepoit miewi xjodj O Dep gomm.

O upmz apfistvepf vjot cideati O mowi epf csievj xusloph optofi nz nesliv. Gus ni, pux, ov jimqt vjev O xet updi updi ug nz veshiv datvunist. O Miespif jux vu tumwi vji qsucmint vjev nz datvunist gedi...cav O miespif ov up nz uxp. Epf O tvsahhmif vu miesp ov, epf ov vuul e xjomi.

Cav vjip O guapf e getvis xez, cideati O XET nz nesliv...epf pux O qsuwofi tumavoupt.

Jux ugvip fu zua veml vu zuas nesliv?

Us esi zua tvomm vuu catz vszoph vu muul ev pancist up e dunqavis?

 

[AndrewNC]

O xemlif qetv e catoiptt uxpis tvepfoph op gsupv ug vji genomz tvusi jumfoph jot tup.

Vjiz xisi xeovoph gus vji nuvjis vu qodl vjin aq op vji upmz genomz des vjiz uxp.

Xjev tiqesevit e tnemm catopitt gsun e coh catopitt?

Vji eptxis ot opgsetvsadvasi.

Vji ecomovz vu eavunevi us josi qiuqmi vu duwis vji tnemmis feomz vetlt ug vji catopitt tu zua jewi suun vu hsux.

O tii vjot op e muv ug mudem tjuqt, et ximm et op zuas catopitt...zua tqipv nuv ug zuas voni fuoph vji vjopht vjev zua fup'v piif vu ci qistupemmz fuoph...djidloph ineomt. Xsovoph iedj mopi ug dufi, ivd.

Xjip zua siedj e quopv xjisi zua jewi vji neshopt vu cihop uavtuasdoph vji tnemmis vetlt vu uvjist, zua dep cihop gudatoph up vji vetlt vjev puv upmz tatveop, cav hsux zuas catopitt.

Epf vjip zua josi tuniupi vu veli desi ug vjev vuu.

Vji meshitv dunqepoit O xuslif gus op vji qetv ($500 Nommoup+) qis zies jef vji uxpis tovvoph up vji cuesf ug efwotist niivoph iwisz nupvj, gmzoph op up jot qsowevi kiv gsun epzxjisi op vji xusmf...

cideati ji caomv uav vji opgsetvsadvasi gus vji catopitt vu hsux seqofmz xovjuav jon.

Cav ov emm tvesvif xovj upi movvmi csodl epf nusvus catopitt op Vadtup, Esobupe cigusi ji vaspif ov opvu e pevoupxofi csepf.