Beckdolf
New Contributor
FASTLANE INSIDER
MEMBER
Read Rat-Race Escape!
Read Fastlane!
Read Unscripted!
Hi there, I am finally here with a progress thread.
For some weeks already I was investigating into a specific outdoor niche that seems to be promising to start as an online store. Last week I finally decidied to give it a go. The main season is quickly approaching and if I don't start now, it might be too late. I will run this business together with another business partner, we both have each a full time business that we already own. So we only have the evenings and weekends. Still we plan to have everything ready by the end of March.
Of course I already checked into the competitors and especially read their reviews. There are two specific things that I believe I can do way better and faster.
In this thread, I want to make myself first of all accountable, I plan to make weekly updates about the progress. Secondly I will let you know what decisions I made and why. This will also help me to become clear on what has to be done next. Also, I will share my learnings along the way.
The plan is to start a marketing campain parallel to the creation of the online shop. For this I plan to offer a specific discount for those who give their email adress to be notified about the opening of the online store. I plan to run ads and send those interested to a landing page where they can leave their email adress. Videos and peeks behind the process should establish a bond with the target customers, so that I can start strong (hopefully) from the day one.
So last week I started out by registering a limited (still waiting on the confirmattion), a domain name and I subscribed to shopify. I also reserved already a storage unit, that will give me enough of room to store all the stuff.
Why did I choose shopify? I simply do not want to take the time to go through all the possible options, although I am a programmer myself (php). I stick to the market leader and focus rather on products, product sourcing and marketing.
Since I want to use emails to update the lead list about the progress, I started a simple email warm-up process.
Jobs for this week:
For some weeks already I was investigating into a specific outdoor niche that seems to be promising to start as an online store. Last week I finally decidied to give it a go. The main season is quickly approaching and if I don't start now, it might be too late. I will run this business together with another business partner, we both have each a full time business that we already own. So we only have the evenings and weekends. Still we plan to have everything ready by the end of March.
Of course I already checked into the competitors and especially read their reviews. There are two specific things that I believe I can do way better and faster.
In this thread, I want to make myself first of all accountable, I plan to make weekly updates about the progress. Secondly I will let you know what decisions I made and why. This will also help me to become clear on what has to be done next. Also, I will share my learnings along the way.
The plan is to start a marketing campain parallel to the creation of the online shop. For this I plan to offer a specific discount for those who give their email adress to be notified about the opening of the online store. I plan to run ads and send those interested to a landing page where they can leave their email adress. Videos and peeks behind the process should establish a bond with the target customers, so that I can start strong (hopefully) from the day one.
So last week I started out by registering a limited (still waiting on the confirmattion), a domain name and I subscribed to shopify. I also reserved already a storage unit, that will give me enough of room to store all the stuff.
Why did I choose shopify? I simply do not want to take the time to go through all the possible options, although I am a programmer myself (php). I stick to the market leader and focus rather on products, product sourcing and marketing.
Since I want to use emails to update the lead list about the progress, I started a simple email warm-up process.
Jobs for this week:
- Create the landing page to allow users to subscribe
- Create or get someone to create as simple minimalistic log
- Get the Shopify set up with a theme, generate the pages etc.
- Write an outline of how to run the ads
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?







