User Power
Value/Post Ratio
15%
- May 13, 2024
- 33
- 5
I started this thread some time ago, and I'd mostly left replies there, but I think this is a more general question so I'd like to get some more eyes on it...
It's been rough going and I still haven't made a sale. I recently took a morality hit when I ran my ads for the second time around and got some very underwhelming results for the amount I'd spent to run them - essentially forcing me back to the drawing board again.
This is a tool designed for mortgage loan officers to essentially automate incoming organic leads, nurture them on autopilot in one place, and run their own Facebook or Google ads through the tool if they so choose. I had pivoted to the SAAS (software as a service) model after essentially running an ad agency for this same clientele using the SMMA business model (social media marketing agency). With that original SMMA model, I had never sold the service, with the common objections being related to price and a lack of confidence in me to deliver the result I promised without having a track record or a team.
I read through @Sean Marshall 's course and thought this would be a great offer because I could allow loan officers full oversight and automated lead gen without having to pay big agency retainer fees. I've even been having conversations with loan officers on LinkedIn asking for feedback on whether this is a "good idea", to which the answers have been almost exclusively "yes".
I had a conversation with somebody who has a lot of experience running successful ads on Facebook, and his suggestion was to find my prospect's pain, focus on it, and alleviate that pain with my solution.
So now I'm second-guessing this entire venture, wondering if my messaging in my ads is off, if my tool is useful, whether I'm maybe just not getting in front of the right customers, etc and I'm trying to focus on what the first step would be to fixing all this, and I think the answer to that is finding out what the most painful thing is about my prospect's job and seeing how my tool can fix it.
How do I do this?
I don't have the money to run Facebook ads for the sole purpose of collecting data, Facebook groups for this niche are entirely self-promotional and self-interested, and even though I've gotten a lot of "yes's" to my idea on LinkedIn, I've had far more read my messages and never respond.
So basically I think this is the first step to refocusing my efforts, time, and money on this idea, and I'm wondering how best to do it.
It's been rough going and I still haven't made a sale. I recently took a morality hit when I ran my ads for the second time around and got some very underwhelming results for the amount I'd spent to run them - essentially forcing me back to the drawing board again.
This is a tool designed for mortgage loan officers to essentially automate incoming organic leads, nurture them on autopilot in one place, and run their own Facebook or Google ads through the tool if they so choose. I had pivoted to the SAAS (software as a service) model after essentially running an ad agency for this same clientele using the SMMA business model (social media marketing agency). With that original SMMA model, I had never sold the service, with the common objections being related to price and a lack of confidence in me to deliver the result I promised without having a track record or a team.
I read through @Sean Marshall 's course and thought this would be a great offer because I could allow loan officers full oversight and automated lead gen without having to pay big agency retainer fees. I've even been having conversations with loan officers on LinkedIn asking for feedback on whether this is a "good idea", to which the answers have been almost exclusively "yes".
I had a conversation with somebody who has a lot of experience running successful ads on Facebook, and his suggestion was to find my prospect's pain, focus on it, and alleviate that pain with my solution.
So now I'm second-guessing this entire venture, wondering if my messaging in my ads is off, if my tool is useful, whether I'm maybe just not getting in front of the right customers, etc and I'm trying to focus on what the first step would be to fixing all this, and I think the answer to that is finding out what the most painful thing is about my prospect's job and seeing how my tool can fix it.
How do I do this?
I don't have the money to run Facebook ads for the sole purpose of collecting data, Facebook groups for this niche are entirely self-promotional and self-interested, and even though I've gotten a lot of "yes's" to my idea on LinkedIn, I've had far more read my messages and never respond.
So basically I think this is the first step to refocusing my efforts, time, and money on this idea, and I'm wondering how best to do it.
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