Hey Guys,
Hope youre all traveling well on the fastlane!
Ive got some ideas that I would love to hear your insights to. A bit of a background...
I was thinking a little while ago how the delicacy of cheese is quite intimidating and the varieties and qualities in cheeses are quite unknown by everyday folk. ...just like wine.
I then stumbled upon the story of Gary Vaynerchuk who owns winelibrary.com and how he used social media to create an absolute storm... he has nearly a million twitter followers. Through his online wine tv show a lot of people found he dispelled the mysteries of wine so that they became educated and experienced and passionate about drinking a glass of it... and of course, buying $100's of wine from him.
I'm thinking the same can be done in the Cheese niche.
I live in Australia and I would only focus on selling to people living here and in New Zealand. This unfortunately reduces my scaling to total population of 30 million. ...maybe 12 million of those are 18 years or older.
Why only Australia and NZ? For postage reasons. Posting cheese overseas from Australia to Europe or USA wouldn't be safe I dont think. Maybe in the future I could build warehouses in other countries to cater for the citizens of those countries.
Cheese intake in Australia has been increasing steadily over the last 5 years. More artisan cheese makers are popping up over the country and aussie cheeses are starting to become well renowned internationally... just like australian wine has become highly regarded internationally.
There are not many online cheese suppliers here in Australia. There is only a couple of online stores that specialize in cheese sales. The main outlets for selling cheese are in person locations such as local Deli's, markets, farmers markets, etc.
I do not have loads of prior experience with Cheese though I have a huge passion for REAL food and I am willing to learn everything I need to know about cheese if I was seriously going to commit to this business idea.
So, Im wondering if any of you might some thoughts, questions, ideas, etc. that could further my understanding of what would be involved in starting up a proposition like this? e.g How much would it cost to start up an online cheese store? ...
Any thoughts on whats involved in starting an online video show? eg.challenges, opportunities, etc?
--
The problem I see that can arise from this biz idea is that if I am the face of the company (online tv show on cheese) then it may cause a problem with the "time" aspect of CENTS.
Would love to hear any thoughts. Cheers.
Oz
Hope youre all traveling well on the fastlane!
Ive got some ideas that I would love to hear your insights to. A bit of a background...
I was thinking a little while ago how the delicacy of cheese is quite intimidating and the varieties and qualities in cheeses are quite unknown by everyday folk. ...just like wine.
I then stumbled upon the story of Gary Vaynerchuk who owns winelibrary.com and how he used social media to create an absolute storm... he has nearly a million twitter followers. Through his online wine tv show a lot of people found he dispelled the mysteries of wine so that they became educated and experienced and passionate about drinking a glass of it... and of course, buying $100's of wine from him.
I'm thinking the same can be done in the Cheese niche.
I live in Australia and I would only focus on selling to people living here and in New Zealand. This unfortunately reduces my scaling to total population of 30 million. ...maybe 12 million of those are 18 years or older.
Why only Australia and NZ? For postage reasons. Posting cheese overseas from Australia to Europe or USA wouldn't be safe I dont think. Maybe in the future I could build warehouses in other countries to cater for the citizens of those countries.
Cheese intake in Australia has been increasing steadily over the last 5 years. More artisan cheese makers are popping up over the country and aussie cheeses are starting to become well renowned internationally... just like australian wine has become highly regarded internationally.
There are not many online cheese suppliers here in Australia. There is only a couple of online stores that specialize in cheese sales. The main outlets for selling cheese are in person locations such as local Deli's, markets, farmers markets, etc.
I do not have loads of prior experience with Cheese though I have a huge passion for REAL food and I am willing to learn everything I need to know about cheese if I was seriously going to commit to this business idea.
So, Im wondering if any of you might some thoughts, questions, ideas, etc. that could further my understanding of what would be involved in starting up a proposition like this? e.g How much would it cost to start up an online cheese store? ...
Any thoughts on whats involved in starting an online video show? eg.challenges, opportunities, etc?
--
The problem I see that can arise from this biz idea is that if I am the face of the company (online tv show on cheese) then it may cause a problem with the "time" aspect of CENTS.
Would love to hear any thoughts. Cheers.
Oz
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