Stat Porn: Million Dollar Companies' Metrics Exposed

[Silverhawk851]

We'll they kind of exposed them themselves.

These are 13 companies that decided to share their inner workings and metrics

They are all SAAS companies and look mostly at their Monthly Recurring Revenue,
Their 'stick' and other metrics

The Lifetime Value vs. Fees (Costs) for some of these companies is mind-boggling

check it out

They are LIVE STREAMING their billing
That's insane

https://baremetrics.com/open

Enjoy the Stat porn here guys

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[Deleted35442]

We'll they kind of exposed them themselves.

These are 13 companies that decided to share their inner workings and metrics

They are all SAAS companies and look mostly at their Monthly Recurring Revenue,
Their 'stick' and other metrics

The Lifetime Value vs. Fees (Costs) for some of these companies is mind-boggling

check it out

https://baremetrics.com/open

Enjoy the Stat porn here guys

This is solid stuff. SaaS is the way to go. Thanks for sharing.

 

[Ubermensch]

This is solid stuff. SaaS is the way to go. Thanks for sharing.

Word.

@axiom
@Thiago Machado

 

[Fernando Cordero]

wow this is insane, having a company making 200k in monthly revenue is INSANE.

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[SEBASTlAN]

Can't believe buffer is doing that much

 

[GuestUser450]

I'm a SaaS guy, who's long the model and am building a "micro-saas" now. I've also met Josh, like him, and think Baremetics is a great tool.
But...
I don't see the the value in open private company metrics. If you've never measured anything before with dashboards or used baremetrics, it's great, but otherwise it's proprietary info and meaningless to anyone else.

 

[Silverhawk851]

it's proprietary info and meaningless to anyone else

I'm not in the SaaS space, but are you saying there is literally no take-away for you with this?

From a marketing standpoint, if I'm a competitor I can subscribe to their funnel and see what they are doing
for retention, different upsells,
way they are increasing their 'stick',
the structure of their funnel,
emails, etc.

Combine that with their metrics, and you pretty much have their entire business mapped out.

but I'm not in the SaaS space, is there something I'm not seeing here?

I'm curious what you mean.

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[GuestUser450]

I'm not in the SaaS space, but are you saying there is literally no take-away for you with this?

Actionable takeaway? Not for me, no. I appreciate the post and think it's worthwhile and I can definitely see how it'd be encouraging at first glance.

...combine that with their metrics, and you pretty much have their entire business mapped out.

Well, you get a collection of KPI's and maybe the equivalent of a rough income statement, not the balance sheet. Which, yeah is still insane for a private co., but what you don't see and the reason why the information isn't actionable is that it's impossible to know the reason behind any number. For example, Convertkit's user churn is .08. If I cloned that service and targeted that market, even if my churn was the same it'd be for my own unique reason.

Also, and probably more importantly, you don't get their market strategy. From acquisition to onboarding to "customer success" , whatever their doing to attract, buy and keep happy referring customers is still their secret sauce. The metrics only reflect that and give clues, not directions.

 

[Dwight Schrute]

wow this is insane, having a company making 200k in monthly revenue is INSANE.

Insane?

This.
Is.
FASTLANE!!!

 

[Phillipbro]

This is amazing to look honestly, my type of porn haha. Subscription services have some crazy CLV. Keep in mind a lot of new physical product subscription box companies are killing it as well, its a fairly new business model and has insane potential... http://start.cratejoy.com/blog/battlbox-cratejoy-case-study/

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[T-K]

This is amazing to look honestly, my type of porn haha. Subscription services have some crazy CLV. Keep in mind a lot of new physical product subscription box companies are killing it as well, its a fairly new business model and has insane potential... http://start.cratejoy.com/blog/battlbox-cratejoy-case-study/

Would you mind elaboration a bit more? I am not native maybe that's why I couldn't understand. I get the box thing but couldn't get the 'subscription' part.

 

[biophase]

This is solid stuff. SaaS is the way to go. Thanks for sharing.

I don't know I see some companies do under $10k a month.

What compels a company to provide this data publicly?

 

[Deleted35442]

I don't know I see some companies do under $10k a month.

What compels a company to provide this data publicly?

Even $1k+ a month goes a long way in a place like Bali, bro. An internet connection and one of these SaaS gigs goes a long way. Read more into it. Looks like there's value prop for all involved. https://baremetrics.com/learn-more

I wouldn't be opposed to it. If anything, it's freebie VC advertising.

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[458]

wow this is insane, having a company making 200k in monthly revenue is INSANE.

Insane? 200m a month is insane..

 

[GuestUser450]

What compels a company to provide this data publicly?

When the numbers are good, like buffer, it's powerful marketing. There's a meme, or maybe a movement, where the biz that shares the most wins. To an extent, the media and communities crave it to see them as authentic, modern and confident. (Related: Slack recently posted their product roadmap on a public trello board.)

So they get cool points with customers for being transparent. It builds trust, helps recruit the people they want and to an extent serves as bragging rights.

It's par for course in SaaS. Marketing is more important than product early on because there's such a long run up to profitability.

When the numbers are bad, not sure, maybe publicity by association or to attract a buyer.

 

[biophase]

Even $1k+ a month goes a long way in a place like Bali, bro. An internet connection and one of these SaaS gigs goes a long way. Read more into it. Looks like there's value prop for all involved. https://baremetrics.com/learn-more

I wouldn't be opposed to it. If anything, it's freebie VC advertising.

That number is gross revenue. I wouldn't want to be the company with 96 customers and $2180 in MRR. Just enough to get customer service emails daily and not enough to hire someone to answer them.

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[Deleted35442]

That number is gross revenue. I wouldn't want to be the company with 96 customers and $2180 in MRR. Just enough to get customer service emails daily and not enough to hire someone to answer them.

K. You're too hung up on semantics here. Yes, it's gross revenue. And? Your baseline was under $10k. My suggestion was that these guys can run the business from anywhere if they're seeing at least $1k net profit per month. 96 customers is manageable. Reroute a 1800 from http://www.ringcentral.com/ to your phone that activates at set hours so you can initially handle customer service. Was it not DeMarco that wrote in his book that he initially handled all customer service inquiries by email? As you scale, you can outsource customer service, as everyone else does. Here's how I answer my phones: http://vickyvirtual.com/

 

[Fernando Cordero]

holy F*ck, i saw buffer, 800K MRR????? OMFG