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It's all about the marketing. If people THINK you're brand is worth a mint, they'll pay a mint for it. Rolex comes to mind. I guarantee that any timex out there is more accurate than the most expensive Rolex. They are well-known to keep terrible time, yet people pay BIG for them. A $7,500 watch is to the attorney what a $15 goosey is to the liquor store clerk.
Don't get me wrong, I love a stainless Yachtmaster...
I disagree on the vodka, good vodka is filtered more and doesn't leave you hung over.
If I have one or two vodka tonic's with cheap junk like Dubra I feel it bad the next day. I can drink vodka tonic's made with Ketel 1 or Stoli all night and not feel a thing.
While I think Gray Goose is overpriced French pisswater, I do think its worth paying a bit more for a solid Eastern European or Russian vodka.
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